Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic... more

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples... more

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely... more

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude... more

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20... more

How did the insurance jingle survive the commercial jingle massacre?

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is.... more

Dreamr Productions created a fake company to demonstrate a real sound in marketing solution.

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr... more

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who... more

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making... more

Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate... more

There are many steps in the consumer’s brand journey but none more important than the last one; purchase. Let’s discuss... more

Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has... more

We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a... more

COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not... more

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that... more

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so... more

What does sadness sound like? Could limiting our sad music intake save us from depression?

We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from... more

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major... more

Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor?

Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of... more

Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory... more

Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of... more

Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could... more

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck.

What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke... more

Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet... more

Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM)... more

Ever notice how the NPR ads flow so seamlessly with the programming? It’s on purpose and it’s thanks to NPM.... more

In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today-... more

How can audio content help to make our lives easier? We only have 24 hours in the day. But with... more

We only have 24 hours in the day but with the ability to listen to our content rather than look... more

In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads.... more

In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads. We discussed... more

Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that’s what... more

What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna. We talked about the definition of sensory perception, reality... more

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine... more

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those... more

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your... more

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being... more

In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy.... more

In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy. We talked... more

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice... more

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what... more

In episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence. We talked... more

In episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless... more

What Is Branded Podcasting (Part Two) with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts,... more

What Is Branded Podcasting (Part One) with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts... more

What Is Measuring the Value of Sound (Part Two) with Damian Scragg of Veritonic. We talked about customized sound is... more

What Is Measuring the Value of Sound (Part One) with Damian Scragg of Veritonic. We talked about human subjectivity to... more

What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of... more

What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation,... more

What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in... more

What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as... more

Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and... more

Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate.  They go into a little more... more

Today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. ... more

This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network.  We talked... more

Today’s episode is about the Open Voice Network with Jon Stine.  We discussed questions like how do you create efficiencies... more

We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in... more

Today’s episode is about sonic branding.  I’m joined by Audrey Arbeeny, the brain behind Audiobrain.  We talked about definitions of... more

Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the Neuro Lab at Mindshare’s. We... more

Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan... more

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. ... more

Today’s episode we discuss sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed how... more

In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner for their Autonomous Digital Assistant. We... more

In this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital... more

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The... more

Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby... more

In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is... more

Psychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging... more

Season Two is a wrap.  This episode is a list of highlights I put together looking back at all the... more

Today’s episode is the conclusion to my conversation with Valentin Fleur, Sixième Son’s Head of Strategy and Managing Director of... more

Today’s episode I spoke with Valentin Fleur of Sixième Son about sonic territory and DNA for a company or brand.... more

Today’s episode Keri Roberts and I talk about sonic branding and how to better understand it and how to “get... more