Sound in Marketing

Mar 26 2024 5

Sound in Marketing Podcast artwork

The Sound In Marketing podcast exists to inform, intrigue, and inspire brands and marketers to create sound on purpose. Strategic sound in marketing has been proven to stimulate sales, increase brand awareness, and create long-term emotional connections between consumers alike. However, today there are only a few brands even exploring the possibilities. Why? Let’s make this world of sound more intriguing, more unique, and more on brand. Dreamr Productions creates, consults, and educates on the power of sound in marketing. For more information, you can email [email protected]

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Insurance Jingles...Why?

Mar 26 2024 36 mins

In episode 125, I rebooted an episode I produced for the 20k Podcast. This episode was produced by me for 20k back in March 2023. It was their 3rd most downloaded episode of the year!

What Is Sonic Branding With Examples

Feb 27 2024 16 mins

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.

Left Coast Airlines

Jan 23 2024 14 mins

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

(TRAILER) Left Coast Airlines

Jan 22 2024 1 mins

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

Sound In The Shopping Experience

Sep 19 2023 14 mins

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again.

Why Brands Need Sound Strategy

Aug 01 2023 8 mins

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.

Sound Is...

Jul 25 2023 14 mins

Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing?

POS; Retails’ Weakest Link

Feb 14 2023 12 mins

There are many steps in the consumer’s brand journey but none more important than the last one; purchase. Learn how payment sounds could be retails weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands’ Weakest Link.

Sonic Branding For the Small Business

Feb 07 2023 9 mins

Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.

3D Audio; Following The Sound

Jan 17 2023 11 mins

We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.