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Sound in Marketing
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NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Coast Airlines- a fictitious company to prove a real sound in marketing solution https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about. https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c Sound In the Shopping Experience- how one company used music to attract more mindful spending. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Sonic Branding For The Small Business- sound is available and accessible to brands both big and small. https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a What Is Sonic Branding Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528 Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386 Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3 Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49 — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences. SEASON EIGHT COMING SOON! Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here ! — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here . To listen to some musical inspiration referenced within the episode, check out my Spotify playlist . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here . Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it’s louder than his cockpit. The bag was just too darn loud . Scientific warning of noise being dangerous . Dip in revenue of 11%. The fix . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here . Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357 TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629 TikTok parody 3- https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693 Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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1 Shoptalk 2024; How Authenticity Wins For Brands Like PacSun, Crocs, And Mattel In Today's Retail Marketing Space 15:46
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Play Later Play Later Lists Like LikedIn a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago. Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk , and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also to Artlist for your lovely selection of background music that was used throughout this episode. Shoptalk 2024 is a global conference that focuses on the retail industry and how they are navigating the world of marketing and advertising. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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How did the insurance jingle survive the commercial jingle massacre? Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum! , I’m Lovin’ It , and Soundalikes . You’re welcome. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's " Sound's Power and Influence in Marketing " course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples. This episode was a reboot and a rework from a previous article that I wrote back in 2022. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
Dreamr Productions created a fake company to demonstrate a real sound in marketing solution. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals . You should also check out her podcast Audio Branding . David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/ . This man's range is fantastic and his outlook on life is just the best. Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/ . And finally thanks to Jason Gilbert , or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin , Medium , Twitter , and Facebook . Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience. Check out Sixième Son's write-up on the project here. Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist . To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers https://www.acousticbulletin.com/noise-in-shopping-centres --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Check out the original article here . Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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There are many steps in the consumer's brand journey but none more important than the last one; purchase. Let's discuss how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link . Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2023; Sonic Branding for the Small Business . Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience . Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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COVID has brought emotion to the forefront. Now is not the time to sell but to relate, learn, and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects , Old Radio World , and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sound in Marketing
What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sound in Marketing
What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. This episode was a re-boot from an article with the same nam e that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
What does sadness sound like? Could limiting our sad music intake save us from depression? This episode was a re-boot from an article with the same nam e that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sound in Marketing
We dig deep into cross-cultural exploitation and global pride. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy for some powerful examples of how music unites us in good times and in bad. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev. This was the result. https://www.instagram.com/p/Cae5TydPAxh/ https://www.youtube.com/watch?v=lu8m5FA2nL8 https://www.youtube.com/watch?v=saEpkcVi1d4 Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/ The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8 Here’s the link for the theremin story: UN Reveals Theremin Bug What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions…
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Sound in Marketing
What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Can you change the molecular structure of a Cheez-It through music and does it actually change the flavor? Here are some great reference links in regards to Steve Keller and I's Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It. Here’s some great reference links in regards to the Aged By Audio project: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Brand voice is no longer just about the copy. Case in point, The Orange Song by Home Depot and Rory Doggett. Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I conclude our discussion on “the sound of doing”. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Did you know The Home Depot has a song that hey’ve been using since 2013? Lisa Destefano, former VP of Brand Marketing and Creative at Home Depot, and I talk about sensory marketing and how the song came about. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Tom and Eric only had “ears” for Gilbert Gottfried when they were choosing a spokesvoice for Aflac. Honestly, who could quack the name better? This week, I concluded my talk with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. For more on Tom and Eric’s work, check out TomAndEric911.com . --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
What do a cat and Big Rock Candy Mountain have to do with Chevy trucks? Listen in as I spoke with Jane Hussar, Chevrolet Silverado Advertising Manager. Fun commercial examples are sprinkled within. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
In Episode 88 of the Sound In Marketing Podcast, I talked to Simon Faure Field of Equal Strategy . We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In episode 87 of the Sound In Marketing Podcast, I concluded my talk with Nick Sawka of Voice Spark Live about voice gaming. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In episode 86 of the Sound In Marketing Podcast, I talked about Nick Sawka of Voice Spark Live about voice gaming, what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 What Is Connected Voice Mobility (Part Two) 12:43
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Play Later Play Later Lists Like LikedIn episode 85 of the Sound In Marketing podcast, I concluded my conversation with Adam Emfield of Cerence . We talked about new tech coming, privacy issues being addressed, multi-modality, and building trust within electric and self-driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 What is Connected Voice Mobility (Part One) 13:48
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Play Later Play Later Lists Like LikedIn episode 84 of the Sound In Marketing podcast, I spoke with Adam Emfield of Cerence about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In episode 83 of the Sound In Marketing podcast, I concluded my interview with Jenn Dudley of Dante32 . We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategies. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In episode 82 of the Sound In Marketing podcast, I talked with Jenn Dudley of Dante32 . We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long-term brand equity investment. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 What Is Measuring the Value of Sound (Part Two) 15:13
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Play Later Play Later Lists Like LikedIn episode 81 of the Sound In Marketing podcast, I concluded my interview with Damian Scragg of Veritonic . We talked about how customized sound is a long game, how brands shift to sound investments, and the importance of analyzing your market now rather than later. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 What Is Measuring the Value of Sound (Part One) 13:53
13:53 Play Later Play Later Lists Like Liked13:53
Play Later Play Later Lists Like LikedIn Episode 80 of the Sound In Marketing podcast, I speak with Damian Scragg of Veritonic . We talked about human subjectivity to musical choice is relevant but so is your target audience and the data. To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 79- What Is Voice Design (Part Two) 16:24
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Play Later Play Later Lists Like LikedWhat Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects, and pronunciations, and how designing voice “takes a village”. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 78- What Is Voice Design (Part One) 16:23
16:23 Play Later Play Later Lists Like Liked16:23
Play Later Play Later Lists Like LikedWhat Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 77- What Is Social Audio (Part Two) 18:42
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Play Later Play Later Lists Like LikedWhat Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo . We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post-COVID society, new Witlingo announcements, and Lingofest 2021 . To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 76- What Is Social Audio (Part One) 19:56
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Play Later Play Later Lists Like LikedWhat Is Social Audio (Part One) with Ahmed Bouzid of Witlingo . We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi-modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind. To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com . If you’re a brand that needs help navigating the sound space through research and/or a consultancy, or you’re looking to create sonic branding, go to www.dreamrproductions.com and let’s chat. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning . I create, consult, and educate brands and individuals on the power of sound in marketing. Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55), Arafel Buzan and Mike Schulte of Mindshare’s NeuroLab (07:34), Audrey Arbeeny of Audiobrain (08:33), Jon Stine of the Open Voice Network (09:07), and Miya Kanzaki and Brain Ostreicher of Pandora’s Studio Resonate (10:43). Coming up in Season 4, we’ll be focusing on definitions because if you don’t fundamentally understand the industry, it’s harder to navigate it and harder to ultimately succeed. And that’s why every episode will start with What Is. Season 4 premieres Tuesday June 22nd with our first episode What Is Social Audio with Ahmed Bouzid of Witlingo . If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 74- Sensory Marketing and Sonic Diversity (Part Two) 18:09
18:09 Play Later Play Later Lists Like Liked18:09
Play Later Play Later Lists Like LikedToday we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate. They go into a little more detail about their sonic diversity initiative. Important work being done at Pandora and I applaud them! To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/ Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore. In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
Bringing in a cat to act like a dog was the new “hmm” that Chevy Silverado needed. Jane Hussar, Chevrolet Silverado Advertising Manager and I discussed how it all came about. Walter in Winter: https://www.youtube.com/watch?v=a3ta5Q3ITUc Walter At the Lake: https://www.youtube.com/watch?v=VhFkPvfjs60 --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Even in the background, music can be used in subtle ways to invoke different stories. When National Public Media (NPM) is designing NPR ads, music is just one of the characters in their story. You're not being sold to- you're being told a story. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Ever notice how the NPR ads flow so seamlessly with the programming? It's on purpose and it's thanks to NPM. National Public Media works hard to make every ad relatable, intentional, and engaging. We kick off season Five of the Sound In Marketing Podcast with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
You made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. In this 100th episode, I traced the path that led the Sound In Marketing podcast to what it is today- a collection of thoughts, interviews, and musings on sensory marketing, sonic branding, immersive customer experiences, social audio, and AI to name a few. Thank you to all of you who have supported the podcast so far. I truly appreciate that you enjoy listening and love your feedback and suggestions. There's still so much more to find and discover and teach. So stay with me because there are plenty more episodes to come. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
1 What Is Audio Content in Conversational AI (Part Two) 15:51
15:51 Play Later Play Later Lists Like Liked15:51
Play Later Play Later Lists Like LikedHow can audio content help to make our lives easier? We only have 24 hours in the day. But with audio our to-do's can be multi-tasked. We are granted the gift of new time within our day. In Episode 99 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio about: Customizing ad spend to appropriate content. Keeping the engagement going within audio content, Innovation and where we were just 15 years ago. As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
1 What is Audio Content in Conversational AI (Part One) 19:38
19:38 Play Later Play Later Lists Like Liked19:38
Play Later Play Later Lists Like LikedWe only have 24 hours in the day but with the ability to listen to our content rather than look at it, somehow we are granted new time within our day. In Episode 98 of the Sound In Marketing Podcast, Ron Jaworski of Trinity Audio and I talk about it. Some of the topics we discussed: How do we use a cross-modal strategy to retain information best within audio? How does podcast advertising work with conversational AI? What are some new outlets for audio experience advertising ? As referenced in the episode, here’s the example Ron mentioned about his latest campaign showing how to create native advertising. https://www.trinityaudio.ai/trinity-demo --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
In Episode 97 of the Sound In Marketing Podcast, I conclude my chat with Sam Crowther of A Million Ads . We discussed relevancy and connection in ads, synthetic voice, and the creativity of dynamic ads in real time. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
In Episode 96 of the Sound In Marketing podcast, I talked with Sam Crowther of A Million Ads . We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance, and threat). --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
Sensory experiences are not limited to one sense or one moment. Lots of factors are at play and that's what Alejandro and I talk about in Episode 95 of the Sound In Marketing Podcast. Alejandro Salgado is the owner and founder of Atrianna, a tech company for market insights generation and predictions. https://atrianna.com/ We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels Pod.Link: https://pod.link/1467112373 . Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/…
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Sound in Marketing
In episode 94 of the Sound In Marketing Podcast, I talked with Alejandro Salgado of Atrianna , a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. To learn more about Rupal and her company, follow her on Linkedin and Twitter . For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and give a voice identity, utility vs. humanity, and concatenate speech synthesis vs. machine learning models. To learn more about Rupal and her company, follow her on Linkedin and Twitter . For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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In Episode 91 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand . We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In episode 90 of the Sound In Marketing podcast, I talked with Daniel Jackson of Sonicbrand about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Sound In Marketing Learning www.soundinmarketing.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In Episode 89 of the Sound In Marketing Podcast, I concluded my conversation with Simon Faure Field of Equal Strategy . We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin , Equal Strategy ’s website or you can email him at simon.faure-field@equalstrategy.com . Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 73- Sensory Marketing and Sonic Diversity (Part One) 16:50
16:50 Play Later Play Later Lists Like Liked16:50
Play Later Play Later Lists Like LikedIn today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. With this project, they were able to harness 4 of the 5 senses. A hard feat to undertake indeed! To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime Studio Resonate is an audio-first creative consultancy at Pandora that helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by a team of its members: Ali Charlesworth, Alberto Santiago Deida, Miya Kanzaki, Brian Ostreicher, Evelyn Overall, and Mya Passmore. In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network . We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice-first industry at large. This will help companies and consumers find voice more “user friendly”. It will increase usage and traffic which is good for the industry as a whole. Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin . My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a user’s trust?” Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin . In other news, my course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 70- Creating Sonic Branding with Audiobrain (Part Two) 21:24
21:24 Play Later Play Later Lists Like Liked21:24
Play Later Play Later Lists Like LikedWe conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain , a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today. Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more. If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com . If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com . Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult! So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin , Twitter , and Facebook . Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 69-Creating Sonic Branding with Audiobrain (Part One) 23:46
23:46 Play Later Play Later Lists Like Liked23:46
Play Later Play Later Lists Like LikedToday’s episode is about sonic branding. I’m joined by Audrey Arbeeny, the brain behind Audiobrain . We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying. Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more. If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com . If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com . Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult! So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. You can find the Sound In Marketing Podcast on all the major podcast channels here so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 68- Your Brain on Podcasts (Part Two) 19:47
19:47 Play Later Play Later Lists Like Liked19:47
Play Later Play Later Lists Like LikedToday’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on the audio environment, the speed at which different emotions affect us, and building trust in a brand's messaging with vocal intention. For more information on Mindshare, check out their site at https://www.mindshareworld.com/ My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.…
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Sound in Marketing
1 Episode 67- Your Brain On Podcasts (Part One) 18:59
18:59 Play Later Play Later Lists Like Liked18:59
Play Later Play Later Lists Like LikedToday’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write-up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/ Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”, how the perception becomes novel when visual is extracted and how novelty produces dopamine, and echoic and iconic memory. For more information on Mindshare, check out their site at https://www.mindshareworld.com/ My new course Sound’s Power and Influence in Marketing is now available at www.soundinmarketing.com . I’m super happy to share with you all the years of research and knowledge that went into creating this course. I’m confident that you’ll learn a lot and my goal is that you’ll be able to easily apply it to your brand or company. So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing. For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . Let’s make this world of sound more intriguing, more unique, and more and more on brand. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.…
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Sound in Marketing
Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. Steve also suggested a documentary that I wanted to link here. Making Waves; The Art of Cinematic Sound . I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , Twitter , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
In today’s episode, we discuss sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced, and being sensitive to the ear. Steve has over 30 years of experience in sound and is a multi-award winner in music, TV, and film. I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 64- Autonomous Voice in Auto (Part Two) 16:16
16:16 Play Later Play Later Lists Like Liked16:16
Play Later Play Later Lists Like LikedIn this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner of its Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy , and her predictions for the next 5 years within the voice industry. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She is an active Ambassador for the Open Voice Network , bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance. Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter . I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today, and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin , and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 63- Autonomous Voice In Auto (Part One) 15:59
15:59 Play Later Play Later Lists Like Liked15:59
Play Later Play Later Lists Like LikedIn this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of these have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and educational use cases that have been published internationally. Shyamala is an active Ambassador for the Open Voice Network , bringing the value of standards to the multi-platform, multi-device, multi-use world of voice assistance. Here’s how you can learn more about Shyamala’s Digital Assistant Academy You can also find her on Linkedin and Twitter . I am very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions. That’s www.dreamrproductions.com , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com/shop . In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision-making and buying power, and how your brain reacts and responds to sound. Each lesson is broken up into videos, resources, and links, and will conclude with “homework” for each section. If the homework sends your brain in a different direction of exploring your brand sound, good! My hope and goal is that the lessons will help inspire you to think independently of the lesson structure and transition into real-life application and innovation. After taking this course, students will have a fundamental grasp of sound in marketing as well as an awareness of the new sound marketing tools and platforms available. Students will understand that sound in marketing is an accessible and attainable tool for brands both big and small and that the future of brand success and relevance lies in experimentation, exploration, and diversification. The follow-up course, Exploring and Defining a Sonic Identity is anticipated for launch sometime in April. Next week, we’ll be hearing from Shyamala Prayaga where she’ll be speaking on the autonomous voice of Ford and her former course through the Digital Assistant Academy. A must listen for sure. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 62- Conversational AI With Bixby (Part Two) 18:13
18:13 Play Later Play Later Lists Like Liked18:13
Play Later Play Later Lists Like LikedToday I continued my conversation with Roger Kibbe , Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefits voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears! For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 61- Conversational AI With Bixby (Part One) 21:25
21:25 Play Later Play Later Lists Like Liked21:25
Play Later Play Later Lists Like LikedIn this episode Roger Kibbe , Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy for Gap Inc and he has many years of technology consulting experience. Roger has a degree from UC Berkeley - Go Bears! For inquiries on sonic branding development or consultations, you can find me at Dreamr Productions , Linkedin and Facebook . You can also email me at jeanna@dreamrproductions.com . Sound In Marketing is now a course! I’m launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of advertising, advertising today and predictions for the future, sound’s role in decision making and buying power, and how our brains process sounds to create choice and reaction. This is the first of a series of courses that will focus on “The Fundamentals of Sound In Marketing”. To sign up for early details, go to www.soundinmarketing.com or follow me on all the socials. For more of the Sound In Marketing Podcast, don’t forget to follow, subscribe and share. You can find us on iTunes , Spotify , Google Play , iHeart Radio , and Pandora . This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.…
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Sound in Marketing
1 Episode 60- The Sound of General Motors (Part Two) 21:26
21:26 Play Later Play Later Lists Like Liked21:26
Play Later Play Later Lists Like LikedPsychoacoustics, optimal sound functionality, and why we love it in our premium vehicles. The Sound In Marketing podcast continues digging deep with Jay Kapadia, Lead Sound Design Engineer at General Motors. For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com Let’s make this world of sound more intriguing, more unique, and more on brand. Linkedin: https://www.linkedin.com/in/jeannaisham/ X: https://twitter.com/Jeanna_Isham Facebook: https://www.facebook.com/DreamrProductions/…
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