Sound in Marketing

In Episode 124, we talk about sonic branding with examples.

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.

Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas...

In Episode 123 of the Sound In Marketing Podcast, Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

The link to the case study as well as my blog article write-up will be add...

Episode Premiere Tuesday, Jan 23, 2024

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook.

Lastly...

In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience.

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. 

Thank you to my guests Matt Houghton: Director of Digital and In...

In episode 121 of the Sound In Marketing podcast, we talk about brand strategy. Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. 

Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example ...

In Episode 120 of the Sound In Marketing Podcast, I explore sound and what it is. Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. 

Thank you to Pixabay and Artlist for som...

In Episode 119 of the Sound In Marketing podcast, I explore retail's weakest link; POS sounds. There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retail's weakest link.

This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.

Thank you to Sentient Decision Science for their Pay Sounds st...

In episode 118 of the Sound In Marketing Podcast, I discuss the power of sound within the small business.

Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.

This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business.

Tha...

In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit.

We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation?

This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.

Special thanks to Tanvi Phadke and the team at Studio Reson...

In episode 116 of the Sound In Marketing podcast, we talk about the power of sound past the life of a global pandemic.

COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Than...

In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo.

What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.

This episode was a reboot of an article I wrote back in 2019.

Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswag...

In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce.

What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. 

This episode was a re-boot from an article with the same name that I wrote back in 2020.

Thanks to Charles Balderston and Jerremy Laesser for their great conversati...

In episode 113 of the Sound In Marketing podcast, we discuss the psychology of sound and why it can sound happy or sad.

What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression? 

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Artlist’s library of killer musicians ...

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to f...

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. 

For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read arti...

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms. 

Here’s some great reference links in regards to our Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https...

Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It.

Here’s some great reference links in regards to our Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

h...

Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. 

For more on the latest in sound marketing these days, go...

Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. 

For more on the latest in sound marketing these days, go to w...