Sound in Marketing

In episode 125, I rebooted an episode I produced for the 20k Podcast. Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most-downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what episodes to start with? My faves are, Tudum!, I’m Lovin’ It, and Soundalikes. You’re welcome. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 124, we talk about sonic branding with examples. One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Thanks to Artlist’s library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.  Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. This episode was a reboot and a rework from a previous article that I wrote back in 2022. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 123 of the Sound In Marketing Podcast, Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. The link to the case study as well as my blog article write-up will be added here once complete. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. To follow me, you can find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find the Sound In Marketing Podcast. Spread the word and tell your friends. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience. Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience. Check out Sixième Son's write-up on the project here.  Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers   https://www.acousticbulletin.com/noise-in-shopping-centres  You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 121 of the Sound In Marketing podcast, we talk about brand strategy. Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly, thank you to HAVAS and IPSOS for their studies on sound that help to make what I talk about legitimized.  You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 120 of the Sound In Marketing Podcast, I explore sound and what it is. Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.  Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for demonstrational purposes. You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 119 of the Sound In Marketing podcast, I explore retail's weakest link; POS sounds. There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retail's weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io. For more information on the other sonic logos and sonic branding asset examples, please contact me at jeanna@dreamrproductions.com.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 118 of the Sound In Marketing Podcast, I discuss the power of sound within the small business. Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast. This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business. Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow.  For more information on the other sonic logos and sonic branding asset examples, please contact me at jeanna@dreamrproductions.com.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit. We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation? This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience. Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here. For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 116 of the Sound In Marketing podcast, we talk about the power of sound past the life of a global pandemic. COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing? This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of appearance are; Fairy Tale, Untitled Sound Logo, Satisfying Ending Logo, Sun Salutation, Along Came a Spider, and Bonus Round. You can also find the musical examples on Songtradr.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo. What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast. This episode was a reboot of an article I wrote back in 2019. Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce. What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.  This episode was a re-boot from an article with the same name that I wrote back in 2020. Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.  For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

In episode 113 of the Sound In Marketing podcast, we discuss the psychology of sound and why it can sound happy or sad. What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression?  This episode was a re-boot from an article with the same name that I wrote back in 2021. Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I also snuck my own tracks in there. Anthem as my happy music example and Heartbreak as my devastatingly depressing example. Oh and those chords progressing from sad to happy, that was me too. For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook. For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I’ll hook you up with a discount code. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy. To listen/watch the examples listed in this episode, here are some links: Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev.  This was the result. https://www.instagram.com/p/Cae5TydPAxh/ https://www.youtube.com/watch?v=lu8m5FA2nL8 https://www.youtube.com/watch?v=saEpkcVi1d4 Here’s the article explaining how Pink Floyd got involved: https://www.rollingstone.com/music/music-news/pink-floyd-hey-hey-rise-up-1334338/ The amazing little girl singing Let it Go in a Ukrainian bunker: https://www.youtube.com/watch?v=9VpDjKSSJQ8 Here’s the link for the theremin story: UN Reveals Theremin Bug For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms.  Here’s some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ Want to go much much deeper? Check out this research study Steve and others did in 2021 on explaining “sonic seasonings”. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.740354/full For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It. Here’s some great reference links in regards to our Aged By Audio conversation: https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works https://shop.cheezit.com/ https://blog.siriusxm.com/cheez-it-aged-by-audio/ https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/ For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject.  You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.