Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic... more

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.

From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples... more

What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference?

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely... more

This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude... more

In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20... more

How did the insurance jingle survive the commercial jingle massacre?

One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is.... more

Dreamr Productions created a fake company to demonstrate a real sound in marketing solution.

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr... more

Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who... more

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making... more

Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate... more

There are many steps in the consumer’s brand journey but none more important than the last one; purchase. Let’s discuss... more

We naturally listen to sound in 3D. Why not harness that element within ads? This episode was a reboot from a... more

COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not... more

What’s the difference between a jingle and a sonic logo? Is one better than the other? We’ll dig into that... more

What does a black T-shirt sound like? Or should it sound like anything at all? This episode brought up so... more