The most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week.... more
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Episodes
The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call... more
I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay... more
Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad... more
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences... more
Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like... more
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay... more
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and... more
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic... more
Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients:... more
82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I... more
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