Voice Marketing with Emily Binder

May 14 2024 17

Voice Marketing with Emily Binder Podcast artwork

If it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.Award: Project Voice 2019 Flash Briefing of the Year - Finalist
Hosted on Acast. See acast.com/privacy for more information.

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Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!)

May 14 2024 9 mins

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% ra

Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips

Apr 23 2024 8 mins

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023Timestamps:(0:07) Communication Builds Trust(0:43)

Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

Apr 15 2024 6 mins

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.Topics:(00:00) Introduction to Purpose-Driven Marketing(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement-“Believe in something

How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats

Mar 26 2024 10 mins

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.Trick question: How long should a podcast episode be?Mini case study on strategy of Scott Galloway of

Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

Feb 27 2024 6 mins

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"?Watch on YouTubeShow notesJoin my YouTube channel- access perksVideo episodesTimestamps:(1:00) Difficult conversations: giraffe vs jackal language (watch Short)(1:37) Pop psychology(1:50) Nonviolent request(2:06) Saying 'I feel' to exp

Crazy Expectations? The Reality of Podcasting (Wild Leverage)

Feb 11 2024 13 mins

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.(0:10) Podcasting $4bn industry in 2024 (IAB)(1:36) Big misconception new podcasters have: ad revenue(3:10) 90% p

Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

Jan 30 2024 6 mins

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry.(0:29) Hormozi's value equation:Dream outcome x likeliho

How to Make Your Content Memorable | (Top 5 Rebroadcast)

Jan 23 2024 1 mins

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all ma

Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

Jan 16 2024 4 mins

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you

One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

Jan 09 2024 6 mins

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps:(0:05) The Top 5 Rebroadcast explainer / intro for this month(1:05) Evergreen strategy, you can still get value from 2018 episodes(1:45) Ephemeral con