Voice Marketing with Emily Binder

Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad

Watch this episode at youtube.com/emilybinder

Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity...

Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.

Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including ...

Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?

At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I ha...

TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.

I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.

The TikTok ban impacted millions of users, showing the importance of diverse d...

68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.

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Sh...

4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.

Timestamps:

(0:00) Three things I'd...

Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.

Watch video clip: youtube.com/emi...

Employee Monitoring and Trust: Management Tips, Marketing Takeaways

I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.

By contrasting Payhawk cultu...

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.

You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay ...

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.

Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you on...

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.

Topics:

(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats

(1:29) Listener com...

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.

I kick it off with a personal story about someone whose ...

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so im...

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and ...

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to ident...

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to th...

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).

Watch this episode: youtube.com/emilybinder

Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in...

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its br...

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic).

Hear my three co...