The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call... more

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay... more

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad... more

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences... more

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like... more

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay... more

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and... more

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic... more

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients:... more

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I... more