Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending... more

Employee Monitoring and Trust: Management Tips, Marketing TakeawaysI examine the increasing trend of companies cracking down on minor employee infractions... more

What is the difference between a tagline and a slogan? What are some of the best slogans of all time?... more

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was... more

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work'... more

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call... more

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay... more

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad... more

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences... more

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like... more

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay... more

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and... more

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic... more

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.54% of clients:... more

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I... more

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content,... more

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel... more

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think... more

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something... more

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a... more

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back... more

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This... more

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price... more

Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons:(0:19) Reason #1: Schools teach reading,... more

We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half... more

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over... more

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials,... more

Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips... more

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other... more

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7... more

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources,... more

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%.Twitter's rebrand to... more

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening... more

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million... more

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.Kevin Kelly's advice: "Prototype,... more

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend... more

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.First, unleash the schmäh: how... more

At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries.... more

Level up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI.Watch this episode on YouTube... more

If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts... more