This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the... more

AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using... more

If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who... more

“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or... more

SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions.... more

If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product,... more

How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more... more

We need to talk about voice of customer — because there’s been a misunderstanding.Voice of customer isn’t just for huge... more

It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of... more

“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?”... more