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The Forget The Funnel Podcast
The Forget The Funnel Podcast
Forget the Funnel

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product,... more

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Episodes

How to Break Free From the ‘Data Rich, Insights Poor’ Trap

This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the... more

02 Dec 2024 · 51 minutes
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research

AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using... more

14 Oct 2024 · 22 minutes
Customer-Led Growth: The No-BS Way to Scale Your SaaS

If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who... more

01 Oct 2024 · 31 minutes
Features vs. Benefits: How to Maximize the Impact of Your Messaging

“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or... more

26 Aug 2024 · 36 minutes
Your A/B Tests Suck: The Key to Running Effective Experiments

SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions.... more

12 Aug 2024 · 30 minutes
Forget Best Practices: How to add profitable friction to your product onboarding

If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product,... more

29 Jul 2024 · 29 minutes
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes

How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more... more

13 May 2024 · 25 minutes
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow

We need to talk about voice of customer — because there’s been a misunderstanding.Voice of customer isn’t just for huge... more

29 Apr 2024 · 33 minutes
Leveraging Product-Led Growth for Your Sales-Led SaaS

It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of... more

15 Apr 2024 · 31 minutes
Overcoming the Top SaaS Customer Research Objections

“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?”... more

01 Apr 2024 · 35 minutes
The Forget The Funnel Podcast
How to Break Free From the ‘Data Rich, Insights Poor’ Trap
The Forget The Funnel Podcast