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The Forget The Funnel Podcast
The Forget The Funnel Podcast
Forget the Funnel

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product,... more

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Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes

How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more... more

13 May 2024 · 25 minutes
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow

We need to talk about voice of customer — because there’s been a misunderstanding.Voice of customer isn’t just for huge... more

29 Apr 2024 · 33 minutes
Leveraging Product-Led Growth for Your Sales-Led SaaS

It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of... more

15 Apr 2024 · 31 minutes
Overcoming the Top SaaS Customer Research Objections

“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?”... more

01 Apr 2024 · 35 minutes
How To Run Customer Interviews That Unlock Growth for Your SaaS

From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're... more

18 Mar 2024 · 26 minutes
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)

One study found that 70% of people who sign up for a product log in once… and then never again.... more

04 Mar 2024 · 19 minutes
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)

If you’re measuring everything, you’re measuring nothing. It’s so important for you to pick a handful of key performance indicators... more

25 Feb 2024 · 22 minutes
Customer Segmentation: How Successful SaaS Teams Unlock Scale

Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is... more

12 Feb 2024 · 26 minutes
The Key to Differentiating Your SaaS in a Crowded Market

You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on... more

29 Jan 2024 · 34 minutes
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024

The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the... more

15 Jan 2024 · 42 minutes
The Forget The Funnel Podcast
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
The Forget The Funnel Podcast