Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product,... more
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Episodes
It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of... more
“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?” These... more
From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're... more
One study found that 70% of people who sign up for a product log in once… and then never again. That’s... more
If you’re measuring everything, you’re measuring nothing. It’s so important for you to pick a handful of key performance indicators... more
Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is... more
You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on... more
The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the... more
On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of... more
In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer... more