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The Forget The Funnel Podcast
The Forget The Funnel Podcast
Forget the Funnel

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product,... more

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Episodes

Customer Segmentation: How Successful SaaS Teams Unlock Scale

Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is... more

12 Feb 2024 · 26 minutes
The Key to Differentiating Your SaaS in a Crowded Market

You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on... more

29 Jan 2024 · 34 minutes
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024

The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the... more

15 Jan 2024 · 42 minutes
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases

On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of... more

01 Jan 2024 · 32 minutes
Avoiding Common Customer Research Traps (and What Good Research Looks Like)

In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer... more

18 Dec 2023 · 32 minutes
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth

On this episode of the Forget The Funnel Podcast, Georgiana & Claire are joined by Dan Stuart, President of EverCommerce... more

05 Dec 2023 · 36 minutes
How Customer Blind Spots are Costing Your Team & How to Fix Them

In this episode of the Forget the Funnel Podcast, Georgiana and Claire sit down to discuss the consequences of not... more

21 Nov 2023 · 24 minutes
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth

On this episode of the Forget the Funnel Podcast, Gia and Claire dive deep into Bitly’s journey from a point-solution... more

06 Nov 2023 · 33 minutes
Welcome to the Forget The Funnel Podcast

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a... more

24 Oct 2023 · 1 minute
The Forget The Funnel Podcast
Customer Segmentation: How Successful SaaS Teams Unlock Scale
The Forget The Funnel Podcast