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The Forget The Funnel Podcast
The Forget The Funnel Podcast
Forget the Funnel

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product,... more

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Episodes

First Principles for Growth When You're Moving Too Fast (or Too Slow)

SaaS teams are falling into two extremes right now: AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product... more

26 Mar 2025 · 42 minutes
Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled... more

12 Mar 2025 · 48 minutes
How to Leverage Messaging as Your Moat in a Flooded Market

In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation.... more

26 Feb 2025 · 39 minutes
Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock... more

14 Jan 2025 · 35 minutes
How to Break Free From the ‘Data Rich, Insights Poor’ Trap

This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the... more

02 Dec 2024 · 51 minutes
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research

AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using... more

14 Oct 2024 · 22 minutes
Customer-Led Growth: The No-BS Way to Scale Your SaaS

If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who... more

01 Oct 2024 · 31 minutes
Features vs. Benefits: How to Maximize the Impact of Your Messaging

“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super... more

26 Aug 2024 · 36 minutes
Your A/B Tests Suck: The Key to Running Effective Experiments

SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions.... more

12 Aug 2024 · 30 minutes
Forget Best Practices: How to add profitable friction to your product onboarding

If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product,... more

29 Jul 2024 · 29 minutes