The Forget The Funnel Podcast

By Forget the Funnel

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Category: Entrepreneurship

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Episodes: 15

Description

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. 

In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.

So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.


Episode Date
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
Apr 29, 2024
Leveraging Product-Led Growth for Your Sales-Led SaaS
Apr 15, 2024
Overcoming the Top SaaS Customer Research Objections
Apr 01, 2024
How To Run Customer Interviews That Unlock Growth for Your SaaS
Mar 18, 2024
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
Mar 04, 2024
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
Feb 25, 2024
Customer Segmentation: How Successful SaaS Teams Unlock Scale
Feb 12, 2024
The Key to Differentiating Your SaaS in a Crowded Market
Jan 29, 2024
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
Jan 15, 2024
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
Jan 01, 2024
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
Dec 18, 2023
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
Dec 05, 2023
How Customer Blind Spots are Costing Your Team & How to Fix Them
Nov 21, 2023
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
Nov 06, 2023
Welcome to the Forget The Funnel Podcast
Oct 24, 2023