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The Forget The Funnel Podcast
Manage series 3527720
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
23 episodes
Manage series 3527720
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
23 episodes
All episodes
×1 Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics 35:05
1 How to Break Free From the ‘Data Rich, Insights Poor’ Trap 51:39
1 How SaaS Teams Can (and Can’t) Leverage AI for Customer Research 22:33
1 Customer-Led Growth: The No-BS Way to Scale Your SaaS 31:27
1 Features vs. Benefits: How to Maximize the Impact of Your Messaging 36:26
1 Your A/B Tests Suck: The Key to Running Effective Experiments 30:56
1 Forget Best Practices: How to add profitable friction to your product onboarding 29:56
1 Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes 25:22
1 Voice of Customer: The Practical Method for Using Your Customer's Words to Grow 33:58
1 Leveraging Product-Led Growth for Your Sales-Led SaaS 31:26
1 Overcoming the Top SaaS Customer Research Objections 35:13
1 How To Run Customer Interviews That Unlock Growth for Your SaaS 26:35
1 Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2) 19:56
1 Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2) 22:58
1 Customer Segmentation: How Successful SaaS Teams Unlock Scale 26:48
1 The Key to Differentiating Your SaaS in a Crowded Market 34:40
1 Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024 42:12
1 How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases 32:22
1 Avoiding Common Customer Research Traps (and What Good Research Looks Like) 32:17
1 Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth 36:10
1 How Customer Blind Spots are Costing Your Team & How to Fix Them 24:06
1 How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth 33:26
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