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The Forget The Funnel Podcast

The Forget The Funnel Podcast

Forget the Funnel
Fortnightly podcast. Next episode on Wednesday, April 9.

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. 

In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.

So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

26 episodes  •  0 archived  •  
S1 E24First Principles for Growth When You're Moving Too Fast (or Too Slow)
March 26
42 mins
S1 E24Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making
March 12
48 mins
S1 E23How to Leverage Messaging as Your Moat in a Flooded Market
February 26
39 mins
S1 E22Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics
January 14
35 mins
S1 E21How to Break Free From the ‘Data Rich, Insights Poor’ Trap
Dec 2, 2024
51 mins
S1 E20How SaaS Teams Can (and Can’t) Leverage AI for Customer Research
Oct 14, 2024
22 mins
S1 E19Customer-Led Growth: The No-BS Way to Scale Your SaaS
Oct 1, 2024
31 mins
S1 E18Features vs. Benefits: How to Maximize the Impact of Your Messaging
Aug 26, 2024
36 mins
S1 E17Your A/B Tests Suck: The Key to Running Effective Experiments
Aug 12, 2024
30 mins