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The Accidental Marketer Podcast
The Accidental Marketer Podcast
Impact Planning Group

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners... more

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Episodes

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation,... more

19 Apr 2024 · 19 minutes
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking... more

07 Mar 2024 · 18 minutes
What B2B's Can Learn from This Year's Best Super Bowl Ads

In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the... more

23 Feb 2024 · 18 minutes
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key... more

08 Feb 2024 · 23 minutes
What B2Bs Can Learn From 2023’s Top Marketing Stories

In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s... more

25 Jan 2024 · 18 minutes
How to Prepare for When Innovation is Actually Slower Than Expected

The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the... more

11 Jan 2024 · 16 minutes
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face... more

17 Nov 2023 · 16 minutes
Claritin's Allergy Crusade: A Breath of Fresh Marketing

In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product,... more

16 Oct 2023 · 18 minutes
The Different “Flavors” of Marketing Part 3

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the... more

18 Sep 2023 · 19 minutes
Value Amplified: AI's Role in Supercharging Customer Offerings

There is much talk about how Artificial Intelligence (AI) can make work much more efficient. However, in this podcast, the... more

11 Aug 2023 · 20 minutes
The Accidental Marketer Podcast
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
The Accidental Marketer Podcast