The close of the year is the perfect time to reflect on the major trends and events that have shaped... more

Coca-Cola used AI to create 110 personalized versions of its iconic holiday ad in just three days. The discussion... more

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,... more

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,... more

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is... more

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can... more

In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the... more

In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning... more

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can... more

In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and... more