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The Accidental Marketer Podcast
The Accidental Marketer Podcast
Impact Planning Group

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners... more

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Episodes

AI for Execution: How Marketers Can Finally Escape the Execution Trap

In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise,... more

13 Mar 2025 · 18 minutes
The Strategy Shortcut You’re Probably Overlooking

In this episode, the team discusses how AI can uncover game-changing strategic analogies from outside your industry—but only if it’s... more

26 Feb 2025 · 14 minutes
AI in Strategic Analysis: Combining Technology with Expertise

In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. The team... more

11 Feb 2025 · 15 minutes
How AI Supercharges Wargaming for Strategic Planning

In this episode, Mary, Tom, and Sean dive into the transformative impact of AI on wargaming, a critical tool for... more

27 Jan 2025 · 14 minutes
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond

The team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses her personal connection... more

16 Jan 2025 · 17 minutes
Trends and Technologies Shaping 2024 and Beyond

The close of the year is the perfect time to reflect on the major trends and events that have shaped... more

23 Dec 2024 · 17 minutes
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?

Coca-Cola used AI to create 110 personalized versions of its iconic holiday ad in just three days. The discussion... more

13 Dec 2024 · 13 minutes
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,... more

21 Nov 2024 · 17 minutes
Breaking Free from the Annual Planning Cycle

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,... more

25 Oct 2024 · 17 minutes
Leveraging AI to Transform Strategic Planning

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is... more

24 Sep 2024 · 17 minutes