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The Accidental Marketer Podcast
The Accidental Marketer Podcast
Impact Planning Group

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners... more

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Episodes

How AI is Reinventing the “Ability to Win” Analysis

SWOT is out. Seeing yourself through the customer’s eyes is in. This episode breaks down how AI supercharges the Ability... more

20 Jun 2025 · 16 minutes
How AI Supercharges the Attractiveness Criteria

AI takes the Attractiveness Criteria tool to the next level—removing bias, speeding analysis, and helping teams make smarter decisions. This... more

06 Jun 2025 · 16 minutes
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy

In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality.... more

23 May 2025 · 17 minutes
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead

In this episode, the team breaks down how to prepare for strategic uncertainty using AI, proven planning tools, and a... more

09 May 2025 · 15 minutes
How to Raise Prices After a Tariff—Without Losing Your Customers

This episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear... more

25 Apr 2025 · 17 minutes
AI and the Benefits Ladder: Getting to What Customers Really Want

In this episode, the team discusses how AI strengthens one of the most powerful strategy tools: the Benefits Ladder. Learn... more

03 Apr 2025 · 14 minutes
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do

In this episode, the team discusses how AI-powered stakeholder mapping helps businesses track decision-making shifts, uncover hidden influencers, and engage... more

27 Mar 2025 · 15 minutes
AI for Execution: How Marketers Can Finally Escape the Execution Trap

In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise,... more

13 Mar 2025 · 18 minutes
The Strategy Shortcut You’re Probably Overlooking

In this episode, the team discusses how AI can uncover game-changing strategic analogies from outside your industry—but only if it’s... more

26 Feb 2025 · 14 minutes
AI in Strategic Analysis: Combining Technology with Expertise

In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. The team... more

11 Feb 2025 · 15 minutes
The Accidental Marketer Podcast
How AI is Reinventing the “Ability to Win” Analysis
The Accidental Marketer Podcast