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The Accidental Marketer Podcast
The Accidental Marketer Podcast
Impact Planning Group

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners... more

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S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

Our pricing-focused season continues with a look at measuring customer's perception of your offer. Customers are typically willing to... more

12 Nov 2021 · 17 minutes
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

Our new podcast season is all about pricing. The vast majority of B2B price-setters do not use the... more

29 Oct 2021 · 16 minutes
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

In our season finale of art vs. science in marketing, the team tackles what may be the most important... more

01 Oct 2021 · 19 minutes
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

When it comes to dividing markets, software and technologies like machine learning and artificial intelligence are bringing new horsepower to... more

07 Sep 2021 · 19 minutes
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

Certain strategic processes require you to rely less on data and more on qualitative observations. Influence mapping is one... more

17 Aug 2021 · 23 minutes
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

Today's 24/7 news cycle has combined with the relative informality and popularity of social media to create opportunities —... more

30 Jul 2021 · 19 minutes
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

Our season on the art and science of marketing continues with a deep dive into data analysis. Trying to... more

16 Jul 2021 · 18 minutes
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data

Our new season on the art and science of marketing continues this week with a focus on science. ... more

02 Jul 2021 · 20 minutes
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

Our new season tackles an often-heard question: is marketing an art or a science? Certain parts of a marketing... more

18 Jun 2021 · 16 minutes
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

There are many advantages to creating a new category, but it doesn't solve all of your marketing problems. In... more

04 Jun 2021 · 16 minutes
The Accidental Marketer Podcast
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
The Accidental Marketer Podcast