Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,... more

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,... more

In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is... more

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can... more

In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the... more

In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning... more

In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can... more

In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and... more

In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us... more

In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management,... more