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The Accidental Marketer Podcast

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Manage series 2948435
Content provided by The Accidental Marketer Podcast and Impact Planning Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Accidental Marketer Podcast and Impact Planning Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
  continue reading

108 episodes

Artwork
iconShare
 
Manage series 2948435
Content provided by The Accidental Marketer Podcast and Impact Planning Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Accidental Marketer Podcast and Impact Planning Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
  continue reading

108 episodes

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