The Accidental Marketer Podcast

Apr 19 2024 1
The Accidental Marketer Podcast artwork

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

Apr 19 2024 19 mins  
In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

Mar 07 2024 18 mins  
In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.

What B2B's Can Learn from This Year's Best Super Bowl Ads

Feb 23 2024 18 mins  
In this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

Feb 08 2024 23 mins  
In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have. In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.

What B2Bs Can Learn From 2023’s Top Marketing Stories

Jan 25 2024 18 mins  
In this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.

How to Prepare for When Innovation is Actually Slower Than Expected

Jan 11 2024 16 mins  
The electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

Nov 17 2023 16 mins  
In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble's enduring success in the face of fierce competition from Amazon. The trio dives into what makes Barnes & Noble stand out in an age where traditional bookstores often struggle.

Claritin's Allergy Crusade: A Breath of Fresh Marketing

Oct 16 2023 18 mins  
In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ broader values?

The Different “Flavors” of Marketing Part 3

Sep 18 2023 19 mins  
In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the role of tools in building strategic plans. They emphasize the importance of a structured approach to marketing and how tools can enhance creativity and innovation rather than stifling it. The hosts debunk the misconception that tools replace thinking and creativity,

Value Amplified: AI's Role in Supercharging Customer Offerings

Aug 11 2023 20 mins  
There is much talk about how Artificial Intelligence (AI) can make work much more efficient. However, in this podcast, the team delves into how AI acts as an amplifier, magnifying the value of your products and services to deliver unforgettable experiences for your customers.