The Accidental Marketer Podcast
By Impact Planning Group
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Impact Planning Group
Category: Business
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 1
Reviews: 0
Episodes: 126
Description
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
| Episode | Date |
|---|---|
|
AI for Execution: How Marketers Can Finally Escape the Execution Trap
|
Mar 13, 2025 |
|
The Strategy Shortcut You’re Probably Overlooking
|
Feb 26, 2025 |
|
AI in Strategic Analysis: Combining Technology with Expertise
|
Feb 11, 2025 |
|
How AI Supercharges Wargaming for Strategic Planning
|
Jan 27, 2025 |
|
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
|
Jan 16, 2025 |
|
Trends and Technologies Shaping 2024 and Beyond
|
Dec 23, 2024 |
|
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
|
Dec 13, 2024 |
|
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
|
Nov 21, 2024 |
|
Breaking Free from the Annual Planning Cycle
|
Oct 25, 2024 |
|
Leveraging AI to Transform Strategic Planning
|
Sep 24, 2024 |
|
Market Shaping: Strategies for Redefining Your Competitive Landscape
|
Sep 07, 2024 |
|
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
|
Aug 16, 2024 |
|
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
|
Aug 02, 2024 |
|
Leveraging AI in Strategic Marketing: Insights and Innovations
|
Jul 18, 2024 |
|
Boost Your Business Strategy with the Magic of Predictive Tools
|
Jun 06, 2024 |
|
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
|
May 20, 2024 |
|
Is Your Business the only B2B Immune to Ozempic’s Impact?
|
May 07, 2024 |
|
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
|
Apr 19, 2024 |
|
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
|
Mar 07, 2024 |
|
What B2B's Can Learn from This Year's Best Super Bowl Ads
|
Feb 23, 2024 |
|
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
|
Feb 08, 2024 |
|
What B2Bs Can Learn From 2023’s Top Marketing Stories
|
Jan 25, 2024 |
|
How to Prepare for When Innovation is Actually Slower Than Expected
|
Jan 11, 2024 |
|
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
|
Nov 17, 2023 |
|
Claritin's Allergy Crusade: A Breath of Fresh Marketing
|
Oct 16, 2023 |
|
The Different “Flavors” of Marketing Part 3
|
Sep 18, 2023 |
|
Value Amplified: AI's Role in Supercharging Customer Offerings
|
Aug 11, 2023 |
|
The Different “Flavors” of Marketing Part 2
|
Jul 21, 2023 |
|
What Can Be Learned from Tesla’s Recent Price Changes?
|
Jul 05, 2023 |
|
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
|
Jun 15, 2023 |
|
Could the Disney Plus Success Lead B2Bs to Go Direct?
|
May 26, 2023 |
|
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
|
May 08, 2023 |
|
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
|
Apr 20, 2023 |
|
The Different “Flavors” of Marketing
|
Apr 18, 2023 |
|
Can a Strategy Improve Your Company’s Culture?
|
Mar 21, 2023 |
|
Strategies to Proactively Manage Risk
|
Feb 17, 2023 |
|
How to Identify, Classify and Handle Risk
|
Jan 27, 2023 |
|
How Risk Creates Opportunity for Strategic Marketers
|
Jan 20, 2023 |
|
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
|
Dec 12, 2022 |
|
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
|
Dec 01, 2022 |
|
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
|
Sep 28, 2022 |
|
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
|
Sep 09, 2022 |
|
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
|
Sep 09, 2022 |
|
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
|
Aug 25, 2022 |
|
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
|
Jul 30, 2022 |
|
S.11, Ep. 6 - How To Scale a Platform
|
Jul 19, 2022 |
|
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
|
May 13, 2022 |
|
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
|
Apr 22, 2022 |
|
S.11, Ep. 3 - Should You Join a B2B Platform?
|
Apr 05, 2022 |
|
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
|
Mar 07, 2022 |
|
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
|
Feb 04, 2022 |
|
S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
|
Jan 24, 2022 |
|
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
|
Jan 07, 2022 |
|
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
|
Dec 10, 2021 |
|
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
|
Nov 12, 2021 |
|
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
|
Oct 29, 2021 |
|
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
|
Oct 01, 2021 |
|
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?
|
Sep 07, 2021 |
|
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
|
Aug 17, 2021 |
|
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty
|
Jul 30, 2021 |
|
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data
|
Jul 16, 2021 |
|
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
|
Jul 02, 2021 |
|
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie
|
Jun 18, 2021 |
|
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category
|
Jun 04, 2021 |
|
S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders
|
May 21, 2021 |
|
S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category
|
May 07, 2021 |
|
S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?
|
Apr 23, 2021 |
|
S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results
|
Apr 09, 2021 |
|
S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"
|
Mar 19, 2021 |
|
S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?
|
Mar 05, 2021 |
|
S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?
|
Feb 19, 2021 |
|
S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy
|
Feb 05, 2021 |
|
S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?
|
Jan 22, 2021 |
|
S.7, Ep. 1 - Learning From a Business That Promotes Infidelity
|
Jan 08, 2021 |
|
S.6, Ep. 5 - Making a Reverse ROI Argument
|
Dec 04, 2020 |
|
S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?
|
Nov 13, 2020 |
|
S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
|
Oct 30, 2020 |
|
S.6, Ep. 2 - How Can Marketing Prove It's Impact?
|
Oct 16, 2020 |
|
S.6, Ep.1 - How To Save Marketing From Budget Cuts
|
Oct 02, 2020 |
|
S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
|
Sep 17, 2020 |
|
S5, Ep. 2 - Does Your Business Need a CDMO?
|
Aug 03, 2020 |
|
S5, Ep. 1 - Is "Virtual" As Good as "Live"?
|
Jul 10, 2020 |
|
S4, Ep. 9 - Trends That Shaped the Last Decade
|
Jun 15, 2020 |
|
S4, Ep. 8 - When Should You Commit Brand Heresy?
|
May 19, 2020 |
|
S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?
|
May 01, 2020 |
|
S4, Special Edition – The Impact of Coronavirus on B2Bs
|
Apr 17, 2020 |
|
S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
|
Mar 27, 2020 |
|
S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience
|
Mar 13, 2020 |
|
S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
|
Feb 25, 2020 |
|
S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?
|
Feb 08, 2020 |
|
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
|
Jan 24, 2020 |
|
S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power
|
Jan 10, 2020 |
|
S3, Ep. 10 - The Case of the Divergent Paths
|
Dec 02, 2019 |
|
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
|
Nov 15, 2019 |
|
S3 Ep.8 The Case of the 19th Century Content Marketer
|
Sep 27, 2019 |
|
S3 Ep.7 The Case of the Educated Gamble
|
Sep 16, 2019 |
|
S3, EP. 6 The Case of the Hidden Influencer
|
Aug 30, 2019 |
|
S3, Ep. 5: The Little Blue Pill That Could
|
Aug 21, 2019 |
|
S3, Ep.4: The Cold Case of the Cool Takeover
|
Aug 03, 2019 |
|
S3, Ep. 3: The Symbiotic Competitor
|
Jul 22, 2019 |
|
S3, Ep2: The Digital Chokepoint
|
Jul 05, 2019 |
|
S3, Ep.1: The Case of the One-Way Mirror
|
Jun 21, 2019 |
|
S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?
|
Apr 03, 2019 |
|
Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?
|
Mar 15, 2019 |
|
Season 2, Ep. 8: Should You Protect Your IP At All Costs?
|
Feb 28, 2019 |
|
Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?
|
Feb 12, 2019 |
|
Season 2 Ep.6: Is B2B Segmentation Impractical?
|
Jan 25, 2019 |
|
Season 2 Ep. 5: Why Do Companies Resist Change?
|
Jan 10, 2019 |
|
Season 2 Ep. 4: Do B2B Customers Lie to Companies?
|
Nov 27, 2018 |
|
Season 2 Ep. 3: Are the 4Ps Still Relevant?
|
Oct 26, 2018 |
|
Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?
|
Oct 16, 2018 |
|
Season 2 Ep. 1 - Is SWOT Killing Your Business?
|
Sep 25, 2018 |
|
Book Chap. 10 -- How To Get The Price You Deserve
|
Jul 31, 2018 |
|
Book Chap. 9 -- Own the Mindspace You Want!
|
Jul 31, 2018 |
|
Book Chap. 8 - Differentiate and Thrive!
|
Jul 31, 2018 |
|
Book Chap. 7 - The Magnetic Effect of Focus
|
Jul 31, 2018 |
|
Book Chap. 6 - Measuring Your Uniqueness
|
Jul 31, 2018 |
|
Book Chapter 5 - Choosing Attractive Targets
|
Jul 31, 2018 |
|
Mystery Topic 3 - Why Don't Companies Differentiate?
|
Jul 09, 2018 |
|
Book Chap. 4 - Proactively Defining Your B2B Market
|
Jul 09, 2018 |
|
Mystery Topic 2 - B2B Social Media Influencers
|
Jul 09, 2018 |
|
Book Chap. 3 - How to Segment in B2B
|
Jul 09, 2018 |
|
Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?
|
Jul 02, 2018 |
|
Book Chap. 2 - Finding B2B Customer Insight
|
Jul 02, 2018 |
|
Book Chap. 1 - Are You Talking to the Right Customers?
|
Jun 20, 2018 |
|
Intro - What Is an Accidental Marketer?
|
Jun 20, 2018 |