What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive,... more

“If I could just figure out the right way to market.” I hear this all the time from my clients, and... more

What if I told you that 95% of marketing advice out there wasn't for people like you? If you're following this... more

Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about... more

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized... more

One of the things that pisses me off about online business is how people play fast and loose with words. A... more

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what... more

“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments... more

Let's face it. Experts are made to feel shame about their expertise. We too often hear things like:>>don't be an expert,... more

“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time... more