Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because... more

Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring... more

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your... more

You've grown your audience. You've nurtured and engaged them by building a case for why they should work with you. You've helped... more

You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you... more

Let's get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west... more

Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in... more

Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The... more

What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive,... more

“If I could just figure out the right way to market.” I hear this all the time from my clients, and... more