Make Marketing Suck Less

 If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. 

Much of that advice is conflicting, and it also leaves you feeling like you need to be everywhere on all the platforms to grow your business. 

And that's tough, especially as a solo business ow...

All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. 

What I see i sfar too often  business owners spend a ton of time, energy, and even money creating a new marketing asset. 

Let's say you create a new lead magnet to grow your email community. 

You'll spend hours creating that lead magnet, writing the welcome sequence, creating the land...

Do you ever feel like you're not marketing enough? 

You know what you should be doing, but the thought of doing it sucks the life force out of you. 

You'd much rather work with your clients or do almost anything else, including cleaning your cat's litter box, than market your business. 

 If that's you. I want you to know that you are not alone. 

I am letting you in on...

It's that time of year when you start planning for 2024 and begin thinking about the support you want for your business. 

If that's you, I'd love to put The Expert Up Club on your radar for next year.

The Expert Up Club is a fantastic community that focuses on the overlooked experts among us.

You know, the ones who are often overshadowed by the flashy web celebs with all their attention-grabbing marketing. This club is specifically...

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. 

It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.”  

It’s time ...

Do you have to be on social media to market your business? 

If you're becoming more and more disenchanted with social media, know this, you're not alone. 

The number one question I'm asked these days, is there an alternative to marketing on social media? 

My clients are requesting marketing strategies that don't have a social media component. Because let's face it, the platforms a...

Here's something we don't talk about enough when it comes to marketing… 

What does effective marketing look like for your business? 

I know what the web celebs will say.

They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success. 

There's something celebrity online marketers get wrong about marketing messaging all the time. 

They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar. 

It’s not. 

If you've been a fan of the show for a long time, you know that your marketing message is literally everything your b...

The other day in the Expert Up Club, a member asked me a question that surprised me. 

It was right after one of our quarterly marketing retreats. 

In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.  

A club member as...

You've been told to be consistent. 

Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business. 

Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up. 

Unfor...

Wouldn't it be nice to live in a world where good work stood on its own? 

Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you to speak on their stage.

And wouldn't it be nice if good work could just be enough? 

But it unfortun...

This show freely admits that marketing is freaking hard.

And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan. 

I've sat in boardrooms of Fortune five hundred companies with teams of super smart people who can't figure out why a marketing campaign flopped. If huge teams are struggling to make it work, Then it's 100% norm...