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Make Marketing Suck Less for Expertise-Driven Solo Businesses
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client... more

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Episodes

Marketing Snake Oil: Why 'Proven Formulas' Are BS

“If I could just figure out the right way to market.” I hear this all the time from my clients, and... more

19 Nov 2024 · 12 minutes
Why Most Marketing Advice Is Sucks For Your Business

What if I told you that 95% of marketing advice out there wasn't for people like you? If you're following this... more

12 Nov 2024 · 13 minutes
Your Marketing To-Don’t List

Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about... more

29 Oct 2024 · 11 minutes
Duped: The Weapons of Influence

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized... more

22 Oct 2024 · 1 hour, 5 minutes
Marketing BS Detector: Separating Messaging, Marketing, and Copywriting

One of the things that pisses me off about online business is how people play fast and loose with words. A... more

08 Oct 2024 · 18 minutes
Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what... more

01 Oct 2024 · 35 minutes
Marketing That Doesn't Hijack Your Life with Laura Litwiller

“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments... more

24 Sep 2024 · 31 minutes
Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower

Let's face it. Experts are made to feel shame about their expertise. We too often hear things like:>>don't be an expert,... more

17 Sep 2024 · 13 minutes
Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn

“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time... more

10 Sep 2024 · 33 minutes
Avoiding the Marketing Time Suck of Doom (for once and for all)

Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right... more

03 Sep 2024 · 10 minutes
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Marketing Snake Oil: Why 'Proven Formulas' Are BS
Make Marketing Suck Less for Expertise-Driven Solo Businesses