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Connect with Causeway
Connect with Causeway
Causeway Solutions

Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest... more

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Episodes

How AI is Catering to the Restaurant Industry

Hungry for innovative ways to attract customers while controlling costs, restaurants are upgrading their processes and improving quality. AI is... more

14 May 2024 · 24 minutes
Blending Traditional Ads with Predictive Analytics to Optimize Marketing Strategies

The U.S. senior living market size is expected to reach $131 billion by 2029. Listen in as unlock the secrets... more

19 Mar 2024 · 29 minutes
Experiential Marketing & Emotional Connections: Going Deeper with Data

As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to... more

09 Jan 2024 · 22 minutes
When a Patient Becomes a Consumer & a Consumer Becomes a Patient

Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while... more

14 Nov 2023 · 26 minutes
Crucial Tips for Advertisers - Travel Data Insights 2023

From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many... more

12 Sep 2023 · 15 minutes
How Data Helps Us Understand the Entertainment Industry Volatility

Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded... more

11 Jul 2023 · 15 minutes
Strategic Matrix Segmentation – From Politics to Shopping

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to... more

16 May 2023 · 19 minutes
How Segmented Marketing Supercharges Smart Marketing

The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as... more

14 Mar 2023 · 23 minutes
Defining Audiences to Drive Decisions for Healthcare, Car Buying & More

Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition... more

17 Jan 2023 · 20 minutes
What the Economy, Streaming Wars, and the World Cup Have in Common Ft. Bill Skelly

How are Americans feeling about the economy? Causeway Solutions CEO Bill Skelly joins us to reveal the latest consumer survey... more

15 Nov 2022 · 15 minutes
Connect with Causeway
Strategic Matrix Segmentation – From Politics to Shopping
Connect with Causeway
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Listen now on

Apple Podcasts
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Overcast
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RadioPublic
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Description

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting... more