It’s been a big week for publisher-AI deals, with Hearst signing a content agreement with OpenAI and Microsoft licensing content... more

Healthcare marketers have generally been cautious about how they communicate with audiences. But Havas’ chief content officer Lars Bengston says... more

In this episode: Does Google’s ad tech hurt publishers? The Department of Justice’s second antitrust suit against Google accuses the... more

In this episode: Consultant and former FT exec David Buttle joins the show to discuss how publishers can quantify and... more

In this episode: Butter Payments CEO Vijay Menon joins the show to discuss how publishers can grow subscription revenue by... more

In this episode:  Brand content in the age of AI: Hubspot is pivoting firmly to audience-focused content and deprioritizing SEO-first... more

In this episode: Netflix and Amazon are both vying for brand marketing dollars. Both streaming platforms are trying to get... more

In this episode: Omnicom’s ArtbotAI is the latest agency AI move, but questions remain around how these middlemen will use... more

In this episode: Publishers are increasingly looking at Apple’s news aggregation product, Apple News, as a way to reach and... more

In this episode: Brands are enamored with Hollywood, with more of them launching studios to create films and documentaries. But... more