11 episodes
The Toolkits Show Jack Marshall, Shareen Pathak
-
- Business
-
-
5.0 • 2 Ratings
-
The Toolkits Show makes sense of the major themes, trends, and developments shaping the business of digital content. In each episode, Jack Marshall and Shareen Pathak explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
-
Salesforce+ is seeing success, and news publishers hope for an election subscription boost
In this episode: Salesforce+ is seeing success, news publishers are hoping for an election subscription boost, and why original reporting is table stakes for publishers in an AI world.
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com -
An ambitious new publication from Robinhood, and publishers' subscription pullbacks indicate broader challenges
In this episode: Robinhood finally launches its ambitious publishing initiative Sherwood News, why publishers pulling back on subscriptions is a symptom of bigger problems, and print media is having a comeback (again.)
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com -
A hedge fund powered by reporters, new subscription laws in the UK, and why brands are hiring the wrong editorial talent
In this episode: Hedge fund Hunterbrook may be the future of brand-owned content, new consumer-friendly subscription laws in the U.K. will force publishers to adapt, and why brands are hiring the wrong editorial talent to lead their newsrooms
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com -
AI generates brand safety headaches, news avoidance vs news consumption, and can programmatic ads hurt subscription sales?
In this episode: Generative AI is stuck in the experimentation phase for marketers because of concerns about brand safety; New research explores the relationship between news avoidance and actual news consumption, and why Bloomberg Media believes programmatic advertising could hurt subscription sales.
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com -
More publishers license content to AI, marketers are "going direct" again, and election subscription bumps
In this episode: Publishers are deciding whether to license or sue when it comes to dealing with large AI companies; marketers are attempting to "go direct" to their audiences again; news publishers hope a busy election year will boost subscriber retention; and Starbucks drops its chief marketing officer role.
Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com. -
STAT generates 40% of its revenue from subscriptions
STAT is a digital publication covering biotech, pharma and the life sciences, launched in 2015 by Boston Globe Media. In this episode, chief operating officer Angus Macaulay and I discuss the company’s push into high-priced data products, why it opted to build much of its subscription technology in-house, and whether economic instability could present an opportunity for publishers that deliver indispensable content for professional audiences.
Hosted by Jack Marshall, co-founder and editor-in-chief, Toolkits.com.
For further insight and analysis for professionals building content-based subscription and membership businesses, visit Toolkits.com/Subscription-Publishing.
Email hello@toolkits.com with any questions or comments.
Customer Reviews
Keeping up with trends
The publishing sector is changing fast, specially with the AI onslaught. If you are a publisher or in media, their analysis is gold.
Informative, engaging and practical
Great show for anyone working around subscriptions in media.