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Inclusion and Marketing
Inclusion and Marketing
Sonia Thompson

Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns,... more

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Episodes

158. Creating inclusive video marketing at Wistia, with Taylor Corrado

One thing I’ve learned that is often helpful, especially during the early stages of getting started on a new journey... more

10 Apr 2025 · 25 minutes
157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings

There's a lot of talk about economic boycotts these days as consumers are protesting in response to brands rolling back... more

03 Apr 2025 · 22 minutes
156. 2025 Inclusive marketing trends: Backed by data

Inclusive marketing is only growing in popularity. And with that, comes a whole new slew of trends to be aware... more

27 Mar 2025 · 17 minutes
155. 5 Inclusive email marketing strategies

Email marketing still remains a highly profitable component of the marketing mix for many brands. Data shows that even after... more

20 Mar 2025 · 14 minutes
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers

In this episode, I had the pleasure of chatting with Camila Victoriano, Chief Content Officer and co-founder of Sonoro, a... more

13 Mar 2025 · 31 minutes
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways

There are many ways to include more people with your marketing. Of course, there are best practices associated with inclusive... more

06 Mar 2025 · 17 minutes
152. Build a large and diverse audience with an email newsletter, with Maria Gharib

Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers. I’ve been... more

27 Feb 2025 · 35 minutes
151. Converting through case studies: How to infuse inclusion for more effectiveness

Consumers want to reduce their risk as much as possible when making a purchase. And that desire increases exponentially when... more

20 Feb 2025 · 17 minutes
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications

The Super Bowl recently happened in the U.S., and there was a lot of chatter leading up to it, during... more

13 Feb 2025 · 36 minutes
149. Inclusive marketing as an organizational standard, not an option

In episode 141 of the podcast, I talked about what is important for you to have to be effective with... more

06 Feb 2025 · 15 minutes
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