
Inclusion and Marketing
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
161 episodes • 0 archived •
160. Research: Consumers have lots to say about representation in marketing
Yesterday
Yesterday
18 mins
159. Law & Order: Organized's Crime's Danielle Mone Truitt on the realities of representation
April 17
April 17
16 mins
158. Creating inclusive video marketing at Wistia, with Taylor Corrado
April 10
April 10
25 mins
157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
April 3
April 3
22 mins
156. 2025 Inclusive marketing trends: Backed by data
March 27
March 27
17 mins
155. 5 Inclusive email marketing strategies
March 20
March 20
14 mins
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
March 13
March 13
31 mins
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
March 6
March 6
17 mins
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
February 27
February 27
35 mins
151. Converting through case studies: How to infuse inclusion for more effectiveness
February 20
February 20
17 mins
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
February 13
February 13
36 mins
149. Inclusive marketing as an organizational standard, not an option
February 6
February 6
15 mins
148. Answer this question to convert more customers
January 30
January 30
24 mins
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
January 23
January 23
16 mins
146. How to use data to increase customer success for all, with Deborah Pickett
January 16
January 16
42 mins
145. How to implement systems for inclusive marketing, with Kumi Croom
January 9
January 9
33 mins
144. A chat with Wistia co-founder and CEO about inclusive marketing
January 2
January 2
34 mins
143. The mistake that made me
Dec 27, 2024
Dec 27, 2024
1h 21m
142. How to make more people feel seen, with Jasmine Star
Dec 19, 2024
Dec 19, 2024
31 mins
141. How to be effective with inclusive marketing over the long-term
Dec 12, 2024
Dec 12, 2024
17 mins
140. This AI tool assesses how inclusive brands are
Dec 6, 2024
Dec 6, 2024
33 mins
139. The biases we hold
Nov 28, 2024
Nov 28, 2024
8 mins
138. How smart brands demonstrate their values to consumers
Nov 21, 2024
Nov 21, 2024
14 mins
137. 8 Inclusive eCommerce website examples that drive growth
Nov 14, 2024
Nov 14, 2024
21 mins
136. The YouTube growth strategy top channels use
Nov 7, 2024
Nov 7, 2024
14 mins
135. How to create an LGBTQ+ inclusive brand all year long
Oct 31, 2024
Oct 31, 2024
15 mins
134. 3 Steps to create an effective multilingual content strategy
Oct 24, 2024
Oct 24, 2024
15 mins
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Oct 17, 2024
Oct 17, 2024
38 mins
132. How to build a high-performing diverse team in today's political climate
Oct 11, 2024
Oct 11, 2024
46 mins
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Oct 3, 2024
Oct 3, 2024
47 mins
130. How to plan more inclusive business events with Eman Ismail
Sep 26, 2024
Sep 26, 2024
43 mins
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Sep 19, 2024
Sep 19, 2024
15 mins
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Sep 12, 2024
Sep 12, 2024
21 mins
127. How to create a multilingual content strategy with Selim Dahmani
Sep 5, 2024
Sep 5, 2024
36 mins
126. How to identify and eliminate friction in your brand's customer experience
Aug 29, 2024
Aug 29, 2024
15 mins
125. How to increase conversions with an inclusive website and social media audit
Aug 22, 2024
Aug 22, 2024
15 mins
124. 3 Ways to deliver customer experiences that boost conversions
Aug 15, 2024
Aug 15, 2024
18 mins
123. A framework for an inclusive SEO strategy
Aug 8, 2024
Aug 8, 2024
22 mins
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Aug 1, 2024
Aug 1, 2024
35 mins
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Jul 25, 2024
Jul 25, 2024
27 mins
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Jul 18, 2024
Jul 18, 2024
31 mins
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Jul 11, 2024
Jul 11, 2024
29 mins
118. The right (and wrong) way to use pop culture references for your brand
Jul 4, 2024
Jul 4, 2024
13 mins
117. Power dynamics in brand imagery
Jun 27, 2024
Jun 27, 2024
14 mins
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Jun 20, 2024
Jun 20, 2024
40 mins
115. How to create a brand customers love with Lydia Michael
Jun 13, 2024
Jun 13, 2024
28 mins
114. What is "normal" anyway?
Jun 6, 2024
Jun 6, 2024
21 mins
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
May 30, 2024
May 30, 2024
23 mins
112. How to make your email marketing inclusive with Samar Owais
May 23, 2024
May 23, 2024
35 mins
111. How to deliver inclusive brand messaging with Diane Wiredu
May 16, 2024
May 16, 2024
32 mins
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
May 9, 2024
May 9, 2024
24 mins
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
May 2, 2024
May 2, 2024
36 mins
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Apr 25, 2024
Apr 25, 2024
35 mins
107. How changes to the 2030 U.S. Census impacts your brand today
Apr 18, 2024
Apr 18, 2024
30 mins
106. How Zumba built a global customer base in more than 180 countries
Apr 11, 2024
Apr 11, 2024
28 mins
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Apr 4, 2024
Apr 4, 2024
28 mins
104. How smart brands use an inclusive marketing consultant to spark growth
Mar 28, 2024
Mar 28, 2024
26 mins
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Mar 21, 2024
Mar 21, 2024
32 mins
102. How (and why) to get better at talking to your customers with Andi Jarvis
Mar 14, 2024
Mar 14, 2024
37 mins
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Mar 7, 2024
Mar 7, 2024
38 mins
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Feb 29, 2024
Feb 29, 2024
35 mins
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Feb 22, 2024
Feb 22, 2024
33 mins
98. How to be authentic in your marketing (and where brands mess up)
Feb 15, 2024
Feb 15, 2024
30 mins
97. Inclusive marketing ethics
Feb 8, 2024
Feb 8, 2024
31 mins
96. How to do representation in marketing the right way
Feb 1, 2024
Feb 1, 2024
16 mins
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Jan 25, 2024
Jan 25, 2024
32 mins
94. Inclusive product design with Sabrina Meherally
Jan 18, 2024
Jan 18, 2024
44 mins
93. The Inclusive Marketing Spectrum with examples for each
Jan 11, 2024
Jan 11, 2024
22 mins
92. A blueprint for inclusive marketing success in 2024 and beyond
Jan 4, 2024
Jan 4, 2024
20 mins
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Dec 28, 2023
Dec 28, 2023
24 mins
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Dec 21, 2023
Dec 21, 2023
37 mins
89. Embedding inclusion into business planning for sustainable growth
Dec 14, 2023
Dec 14, 2023
53 mins
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Dec 7, 2023
Dec 7, 2023
33 mins
87. How brands showed these consumers they belonged
Nov 30, 2023
Nov 30, 2023
24 mins
86. How to make more people feel like they belong with Unni Turrettini
Nov 24, 2023
Nov 24, 2023
32 mins
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Nov 16, 2023
Nov 16, 2023
16 mins
E84
84. The truth about customer experienceE84·
Nov 9, 2023
Nov 9, 2023
28 mins
83. You can't afford to not have this kind of talent on your team
Nov 2, 2023
Nov 2, 2023
17 mins
82. Should you ask customers for their demographic information?
Oct 26, 2023
Oct 26, 2023
13 mins
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Oct 19, 2023
Oct 19, 2023
20 mins
80. Consumer reactions to real brand customer experiences
Oct 12, 2023
Oct 12, 2023
45 mins
79. How smart brands strategically partner with HBCUs
Oct 5, 2023
Oct 5, 2023
34 mins
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Sep 28, 2023
Sep 28, 2023
52 mins
77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Sep 21, 2023
Sep 21, 2023
15 mins
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Sep 14, 2023
Sep 14, 2023
42 mins
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Sep 7, 2023
Sep 7, 2023
46 mins
74. How to authentically engage Muslim consumers with Mariam Shahab
Aug 31, 2023
Aug 31, 2023
24 mins
73. How to bake inclusion into your brand guidelines
Aug 24, 2023
Aug 24, 2023
17 mins
72. Why brands should practice responsible marketing with Lola Bakare
Aug 17, 2023
Aug 17, 2023
36 mins
71. Rule #1 of inclusive marketing
Aug 10, 2023
Aug 10, 2023
16 mins
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Aug 3, 2023
Aug 3, 2023
37 mins
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Jul 27, 2023
Jul 27, 2023
29 mins
68. There's no growth without "we"
Jul 20, 2023
Jul 20, 2023
19 mins
67. Evite CMO shares how the brand expanded their customer base
Jul 13, 2023
Jul 13, 2023
35 mins
66. Common mistakes that prevent your brand's growth
Jul 6, 2023
Jul 6, 2023
24 mins
65. The truth about 'woke' brands and companies getting political
Jun 29, 2023
Jun 29, 2023
13 mins
64. How to build an accessible website
Jun 22, 2023
Jun 22, 2023
36 mins
63. How Google makes their brand accessible
Jun 15, 2023
Jun 15, 2023
20 mins
62. How to build a diverse customer base with Gloria Chou
Jun 8, 2023
Jun 8, 2023
28 mins
61. How to deal with resistance to inclusion
Jun 1, 2023
Jun 1, 2023
31 mins
60. Designing inclusive experiences for neurodivergent consumers
May 25, 2023
May 25, 2023
39 mins
59. How to create an accessible brand for people with disabilities with Erin Perkins
May 18, 2023
May 18, 2023
36 mins
58. How to build an LGBTQ+ inclusive brand with Hank Paul
May 11, 2023
May 11, 2023
40 mins
57. Neurodiversity at work: How to create a culture where everyone thrives
May 4, 2023
May 4, 2023
40 mins
56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
Apr 27, 2023
Apr 27, 2023
12 mins
55. Incorporating inclusion into conversion rate optimization with Talia Wolf
Apr 20, 2023
Apr 20, 2023
35 mins
54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda
Apr 13, 2023
Apr 13, 2023
31 mins
53. The inclusive marketing framework big brands are using with Jerry Daykin
Apr 6, 2023
Apr 6, 2023
29 mins
52. Diversity and inclusion data: How to capture and use It to achieve your business goals
Mar 30, 2023
Mar 30, 2023
33 mins
51. How to create inclusive content that makes more people feel seen with Natasha Pierre
Mar 23, 2023
Mar 23, 2023
29 mins
50. How to get better consumer insights for underserved communities with Renita Bryant
Mar 16, 2023
Mar 16, 2023
45 mins
49. How smart brands are closing the gender pay gap
Mar 9, 2023
Mar 9, 2023
17 mins
48. How to create an inclusive workplace culture with Leanne and Al Elliott
Mar 2, 2023
Mar 2, 2023
40 mins
47. How to increase customer success for people who are not in the majority, with Natalia Sanyal
Feb 23, 2023
Feb 23, 2023
35 mins
46. Inclusion wins at SuperBowl LVII
Feb 16, 2023
Feb 16, 2023
15 mins
45. Factors that influence your customers' success you need to be aware of
Feb 9, 2023
Feb 9, 2023
21 mins
44. [Listen to Them] Black consumers share what they want brands to do to earn their trust
Feb 2, 2023
Feb 2, 2023
13 mins
43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t
Feb 2, 2023
Feb 2, 2023
12 mins
42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves
Feb 2, 2023
Feb 2, 2023
13 mins
41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work
Feb 2, 2023
Feb 2, 2023
13 mins
40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent
Feb 2, 2023
Feb 2, 2023
18 mins
39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace
Feb 2, 2023
Feb 2, 2023
26 mins
38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like
Feb 2, 2023
Feb 2, 2023
21 mins
37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'
Feb 2, 2023
Feb 2, 2023
11 mins
36. [BONUS] Listen before hitting "go" on your Black History Month campaign
Jan 30, 2023
Jan 30, 2023
22 mins
35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023
Jan 26, 2023
Jan 26, 2023
17 mins
34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast
Jan 23, 2023
Jan 23, 2023
55 mins
33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss
Jan 19, 2023
Jan 19, 2023
42 mins
32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday
Jan 16, 2023
Jan 16, 2023
7 mins
31. How to actually build a diverse and representative team
Jan 12, 2023
Jan 12, 2023
23 mins
30. Best practices for incorporating inclusive stock photography into your brand's visual imagery
Jan 5, 2023
Jan 5, 2023
36 mins
29. What inclusive brand type are you?
Dec 29, 2022
Dec 29, 2022
21 mins
28. The mindset you need to build an inclusive brand
Dec 22, 2022
Dec 22, 2022
15 mins
27. Planning your inclusive brand calendar
Dec 15, 2022
Dec 15, 2022
18 mins
26. Making your performance marketing campaigns more inclusive with Karen Amundson
Dec 8, 2022
Dec 8, 2022
35 mins
25. Listen before featuring diverse talent in your next video, photo, and or content shoot
Dec 1, 2022
Dec 1, 2022
13 mins
24. Engage more diverse consumers authentically with this essential practice
Nov 24, 2022
Nov 24, 2022
32 mins
23. How consumers want you to celebrate heritage months with Arturo Gutierrez
Nov 17, 2022
Nov 17, 2022
33 mins
22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)
Nov 10, 2022
Nov 10, 2022
21 mins
E21
21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about itE21·
Nov 3, 2022
Nov 3, 2022
19 mins
20. Why more brands are embracing advocacy
May 24, 2022
May 24, 2022
11 mins
19. The critical link between equity and customer success with Deborah Pickett
May 17, 2022
May 17, 2022
53 mins
18. Planning a marketing mix that works for more of your customers with Bianca Blake
May 3, 2022
May 3, 2022
38 mins
17. What anti-racism looks like in business with Dr. Nicole Charles
Apr 26, 2022
Apr 26, 2022
28 mins
16. Navigating the complex world of identity
Apr 19, 2022
Apr 19, 2022
20 mins
15. Getting Started with Inclusive Language for Your Brand with Nailah King
Apr 12, 2022
Apr 12, 2022
32 mins
14. Are you taking more than you give?
Apr 6, 2022
Apr 6, 2022
18 mins
13. How representative is your brand, really? A conversation with Gradient
Mar 29, 2022
Mar 29, 2022
39 mins
12. We are not the same, so don’t treat us the same
Mar 22, 2022
Mar 22, 2022
14 mins
S1 E11
11. The end of the majority and what it means for you with Julye WilliamsS1 E11·
Mar 15, 2022
Mar 15, 2022
26 mins
S1 E10
10. How and why to create inclusive buyer personasS1 E10·
Mar 8, 2022
Mar 8, 2022
27 mins
S1 E9
9. Why differences are profitable with Gelaine SantiagoS1 E9·
Mar 1, 2022
Mar 1, 2022
23 mins
S1 E8
8. The role of culture and values to build an inclusive brandS1 E8·
Feb 22, 2022
Feb 22, 2022
21 mins
S1 E7
7. What happens to people most brands excludeS1 E7·
Feb 15, 2022
Feb 15, 2022
12 mins
S1 E6
6. How to build an employer brand that attracts and retains a representative team with Desiree BookerS1 E6·
Feb 8, 2022
Feb 8, 2022
23 mins
S1 E5
5. Strategies to build a brand that serves a broader group of customers with Tevia CelliS1 E5·
Feb 1, 2022
Feb 1, 2022
34 mins
S1 E1
4. My origin story: How & why I became an inclusive marketing strategistS1 E1·
Jan 25, 2022
Jan 25, 2022
16 mins
S1 E3
3. Yesterday's customers are not today's customers. Here's whyS1 E3·
Jan 18, 2022
Jan 18, 2022
13 mins
S1 E2
2. Is diversity a distraction to business? With Antoine AndrewsS1 E2·
Jan 18, 2022
Jan 18, 2022
26 mins
S1 E1
1. Why it's not enough to just add seats to your table (and what to do instead)S1 E1·
Jan 18, 2022
Jan 18, 2022
13 mins
S1
Inclusion & Marketing podcast trailerS1·
Jan 6, 2022
Jan 6, 2022
38 secs