It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support... more

Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the... more

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a... more

Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from... more

Inclusive marketing really is just doing marketing well. Even though we aren't there now, eventually, we'll get to a place... more

The Home Depot was recently named "The Most Culturally Inclusive Brand" by the ANA’s Alliance for Inclusive & Multicultural Marketing... more

Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise... more

Have you ever encountered someone different from you, and then fumbled your way through interacting with them? I know I have,... more

Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer... more

Search engines connect interested consumers with willing brands. That's why smart brands optimize focus on SEO to make it easy... more

More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make... more

One of my goals this year is to bring you more stories of marketers who've been out in the trenches... more

People want authenticity in their food.  We need authenticity in our relationships. And we definitely crave authenticity in marketing. Today, we’re going... more

Marketing ethics, or more specifically, the ethics associated with inclusive marketing doesn’t get talked about nearly enough as it should. Of course,... more

Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to... more

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their... more

Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain... more

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they... more

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when... more

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is... more

A lot has happened in the news with regard to inclusive marketing, and there's lots to talk about here. Today,... more

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic... more

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand... more

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real... more

For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply.... more

Life is about belonging. And because of that, business is about belonging. While belonging can often feel like an elusive... more

Stories of customer experience (or lack thereof) has been in the news a lot lately. No one wants to have... more

If you want to do a better job of serving the customers you currently have, as well as attracting and... more

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data... more

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from... more

Friction in a customer experience is bad. It kills conversions. It diminishes customer success. And it really lowers customer retention.... more

HBCUs, or Historically Black Colleges and Universities are a big part of Black culture in the U.S. Often times when... more

How to be authentically inclusive is one of the most common questions I get from marketers and business leaders about... more

With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever... more

Inclusive marketing isn't quite yet the standard way of engaging in marketing. Although it will soon be. As you work... more

One of the benefits of including others are the diverse perspectives you get when looking at a situation. In this... more

Twenty-five percent of the world’s population identifies as Muslim. However representation in media and marketing for people of Muslim faith... more

Every brand needs to have brand guidelines. And those guidelines also need to incorporate your approach and style as it... more

Responsible marketing, which is very closely related to inclusive marketing, is a term that I heard from the wonderful Lola... more

There's a foundational principle of inclusive marketing that a lot of brands overlook, and that a lot of consumers don't... more

We are finishing up our growth series with this episode that is all about helping you and your brand communicate... more

Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who... more

How you think about the people you serve matters. In this episode, I cover how to define more specifically who... more

In this episode you’re going to hear about how Evite, a company that touches over 100 million people in the... more

Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a... more

There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'.... more

There's a growing number of cases where brands are being sued because their websites are not ADA compliant with regard... more

Disability impacts more of us than we think. And because of that – focusing on accessibility in your marketing will... more

In today’s episode, I sat down with Gloria Chou, of Gloria Chou PR. I was super intrigued when Gloria told... more

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their... more

Data shows one in five people are neurodivergent. That means it is very likely that a number of your customers... more

Globally, 15 percent of the world's population has some form of disability. And as we think about building a business... more

An LGBTQ+ inclusive brand is intentional about showing people from this community that they belong. That goes beyond just showing... more

Twenty percent of the world’s population is neurodivergent. That’s 1 in 5 people – who are diagnosed with dyslexia, dyspraxia,... more

Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented... more

Engaging in conversion rate optimization is a smart way to ensure you're marketing works harder for you. But is there... more

These days more brands are leaning into influencer marketing campaigns. The good news is that inclusion is starting to become... more

There's a lot of moving parts to inclusive marketing. Thankfully, increasingly there are more marketers in many industries and working... more

Are you capturing and using your own diversity and inclusion data to help you reach your business goals? Many companies... more

Publishing inclusive content is a smart way to make more of the people you serve feel like they belong with... more