Agencies are an integral partner and part of the marketing process for many brands. But when it comes to incorporating... more

In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on... more

On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes... more

Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do... more

As I've worked with clients of various sizes over the years, one of the things that has become clear is... more

In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates... more

My personal belief is that we all hold some time of bias -- much of it unconscious. In this episode,... more

Brand values are increasingly more important to consumers. As a result, brands need to communicate not only what their values... more

eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce... more

Lots of brands are making YouTube marketing a priority. It's easy to understand why -- it puts you in a... more

By this time of year, normally we don't see too many LGBTQ+ celebrations from brands. Pride month has passed, and... more

Engaging customers that speak other languages is a smart strategy for brands to grow. But too often, marketers think that... more

Every time I see data about the changing demographics in the U.S., it seems like my jaw drops open. Population Growth:... more

In the summer of 2023, the U.S. Supreme Court said that it was no longer lawful to use affirmative action... more

There’s a lot going on in the world these days, which often means there’s lots going on in the world... more

When it comes to business events, particularly those where important and transformational relationships are formed, it's very common for them... more

Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must... more

Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports... more

It is very likely that people who speak different languages also have the problem your brand solves. As such, a... more

A lot of brands have unnecessary friction in the customer experiences they deliver. That friction negatively impacts those brands’ conversions.... more

Most brands don’t know how much they could improve their conversions by optimizing their website and social media to also work for... more

The experiences you deliver play an important role in how well you do at converting people who are considering your... more

SEO is a common strategy marketers use to attract a broader customer base. However, most SEO strategies do not effectively... more

It is increasingly becoming more important for brands to consider the physical needs of consumers. Sixteen percent of the world’s... more

AI has a lot of biases in it. We know this, simply by considering the sources of the training data... more

Customer experience is an integral part of ensuring that the people you serve feel like they belong with you. But knowing... more

Search engine optimization (SEO) is a common strategy brands use to attract their ideal customers. But a lot of times... more

Many brands use pop culture brands in their messaging and content. It is a way for brands to relate to... more

Brands hold a lot of power. The imagery brands choose to use communicates in ways that influence consumers more than... more

When you look at the ethnic group that is the largest in the U.S., by far, it is the Hispanic... more

I spend a lot of time talking about belonging and how important it is for you as a brand to... more

People from underrepresented and underserved communities are often viewed as not being "normal" or very different from everyone else --... more

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers’ (ANA)... more

Most business engage in email marketing to some degree. And because email marketing is such a commonly used tool that... more

Brand messaging is a critical component of the marketing strategy for any brand. And when it comes to ensuring that... more

It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support... more

Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the... more

Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a... more

Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from... more

Inclusive marketing really is just doing marketing well. Even though we aren't there now, eventually, we'll get to a place... more

The Home Depot was recently named "The Most Culturally Inclusive Brand" by the ANA’s Alliance for Inclusive & Multicultural Marketing... more

Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise... more

Have you ever encountered someone different from you, and then fumbled your way through interacting with them? I know I have,... more

Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer... more

Search engines connect interested consumers with willing brands. That's why smart brands optimize focus on SEO to make it easy... more

More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make... more

One of my goals this year is to bring you more stories of marketers who've been out in the trenches... more

People want authenticity in their food.  We need authenticity in our relationships. And we definitely crave authenticity in marketing. Today, we’re going... more

Marketing ethics, or more specifically, the ethics associated with inclusive marketing doesn’t get talked about nearly enough as it should. Of course,... more

Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to... more

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their... more

Inclusive marketing is about more than just communications. The foundation of delivering experiences that enables you to attract and retain... more

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they... more

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when... more

There's lots of ways to reach out and find your ideal customer. A common way brands have always used is... more

A lot has happened in the news with regard to inclusive marketing, and there's lots to talk about here. Today,... more

Inclusive marketing leads to sustained business growth. But for that to happen, it needs to be embedded into your strategic... more

Change has to be managed well for it to be implemented effectively. As you work to build an inclusive brand... more

Life is about belonging. And because of that, business is about belonging. On this week's episode, you'll hear from real... more

For many, belonging often feels like an elusive term that makes it hard to know for sure how to apply.... more

Life is about belonging. And because of that, business is about belonging. While belonging can often feel like an elusive... more

Stories of customer experience (or lack thereof) has been in the news a lot lately. No one wants to have... more

If you want to do a better job of serving the customers you currently have, as well as attracting and... more

This is a common question that more and more brands are pondering, about when brands should be requesting demographic data... more

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from... more

Friction in a customer experience is bad. It kills conversions. It diminishes customer success. And it really lowers customer retention.... more

HBCUs, or Historically Black Colleges and Universities are a big part of Black culture in the U.S. Often times when... more

How to be authentically inclusive is one of the most common questions I get from marketers and business leaders about... more

With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever... more

Inclusive marketing isn't quite yet the standard way of engaging in marketing. Although it will soon be. As you work... more

One of the benefits of including others are the diverse perspectives you get when looking at a situation. In this... more

Twenty-five percent of the world’s population identifies as Muslim. However representation in media and marketing for people of Muslim faith... more

Every brand needs to have brand guidelines. And those guidelines also need to incorporate your approach and style as it... more

Responsible marketing, which is very closely related to inclusive marketing, is a term that I heard from the wonderful Lola... more

There's a foundational principle of inclusive marketing that a lot of brands overlook, and that a lot of consumers don't... more

We are finishing up our growth series with this episode that is all about helping you and your brand communicate... more

Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who... more

How you think about the people you serve matters. In this episode, I cover how to define more specifically who... more

In this episode you’re going to hear about how Evite, a company that touches over 100 million people in the... more

Inclusive marketing not only is a good thing to do, but when done right it helps brands grow on a... more

There's been an uptick in the number of brands that are being called out for being both 'woke' and 'political'.... more

There's a growing number of cases where brands are being sued because their websites are not ADA compliant with regard... more

Disability impacts more of us than we think. And because of that – focusing on accessibility in your marketing will... more

In today’s episode, I sat down with Gloria Chou, of Gloria Chou PR. I was super intrigued when Gloria told... more

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their... more

Data shows one in five people are neurodivergent. That means it is very likely that a number of your customers... more

Globally, 15 percent of the world's population has some form of disability. And as we think about building a business... more

An LGBTQ+ inclusive brand is intentional about showing people from this community that they belong. That goes beyond just showing... more

Twenty percent of the world’s population is neurodivergent. That’s 1 in 5 people – who are diagnosed with dyslexia, dyspraxia,... more

Inclusive marketing can grow your bottom line. But inclusive marketing done right can’t just be about getting people from underrepresented... more