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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz.... more

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Episodes

New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles

👉Sign up for Kathi’s newsletter here👈This week, we circle back to a subject that is near and dear to us:... more

20 Dec 2024 · 54 minutes
Is Social Media Still a Smart Investment of Your Time?

👉Sign up for Kathi’s newsletter here👈Instagram's recent decision to remove the ability to search by #hashtags marks the end of... more

12 Dec 2024 · 49 minutes
Car Buyers Stick with the Brands They Love

👉Sign up for Kathi’s newsletter here👈How does a manufacturer create and sustain a vehicle brand that customers love? Kathi and... more

04 Dec 2024 · 49 minutes
Hey, Have You Heard About Video?

👉Sign up for Kathi’s newsletter here👈Kathi and Mike are happy that more dealers are talking about the power of video,... more

27 Nov 2024 · 47 minutes
Social Media: ​​Whose Feed Is It Anyway?

👉Sign up for Kathi’s newsletter here👈Kathi returns from a great Used Car Week conference and shares a few tidbits.Then, we... more

22 Nov 2024 · 49 minutes
This Had to Be Said About Automotive Influencers

👉Sign up for Kathi’s newsletter here👈Kathi and Mike take a detour from our regular topics to call out hate. Neither... more

30 Oct 2024 · 45 minutes
Prabhakar Raghavan Killed Google Search As We Know It

👉Sign up for Kathi’s newsletter here👈Both of us are sad. The open web is no longer and while it’s not... more

23 Oct 2024 · 46 minutes
AI Mods, Restomods and The Beverly Hillbillies

👉Sign up for Kathi’s newsletter here👈Kathi and Mike discuss the latest issues with Threads’ AI moderation, which has gone “CRACKERS”... more

16 Oct 2024 · 41 minutes
Building a Customer-First Culture in Car Dealerships

👉Sign up for Kathi’s newsletter here👈What did we do before social media to build a customer-centric culture? How did we... more

09 Oct 2024 · 50 minutes
Facebook Ads Support Black Hole: Where Help Goes to Die

👉Sign up for Kathi’s newsletter here👈We promised you an update in the ongoing Facebook ads issues that Kathi (and others)... more

02 Oct 2024 · 42 minutes
The First Pencil
New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles
The First Pencil
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