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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz.... more

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Episodes

Google and Facebook: Diluted and Polluted

👉Sign up for Kathi’s newsletter here👈This week, Kathi and Mike cover the ground-shift that has happened and is happening with... more

04 Sep 2024 · 48 minutes
Unsung Heroes: A Case for Service Advisor Appreciation + Training

👉Sign up for Kathi’s newsletter here👈Carrying the subject matter over from last week’s pod, Kathi and Mike cite examples where... more

29 Aug 2024 · 41 minutes
She Knows Cars: Insights from a Female Service Advisor w/ Laurie Down

👉Sign up for Kathi’s newsletter here👈In this special episode, Kathi goes solo in a conversation with her long-time friend, Laurie... more

16 Aug 2024 · 47 minutes
We Are Pretty Sure Facebook is Messing With Us

👉Sign up for Kathi’s newsletter here👈We explore the trials and tribulations of attempting to advertise with Facebook. Warning: the endeavor... more

15 Aug 2024 · 55 minutes
From Spam to Showroom: Email's Role in Car Sales and Service

👉Sign up for Kathi’s newsletter here👈Kathi and Mike explore the advantages of email (hint: there are many) but only with... more

07 Aug 2024 · 41 minutes
Are Dealers Wasting Time on TikTok While Sales Suffer?

👉Sign up for Kathi’s newsletter here👈Do short skirts equal leads? Does hiring actors to pretend they’re employees send the right... more

31 Jul 2024 · 55 minutes
From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing

👉Sign up for Kathi’s newsletter here👈We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how... more

24 Jul 2024 · 55 minutes
When Google Search Fails, What Do We Do?

👉Sign up for Kathi’s newsletter here👈Kathi and Mike share our insights on the latest of several disappointing changes to the... more

17 Jul 2024 · 37 minutes
Are Leads and Sales the Only Metrics?

👉Sign up for Kathi’s newsletter here👈Kathi and Mike talk about the micro-actions we take everyday on social and other platforms... more

10 Jul 2024 · 42 minutes
The CDK Fallout and Who It’s Falling On

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈This week, Kathi and Mike cover:The CDK fallout and... more

03 Jul 2024 · 42 minutes
The First Pencil
Google and Facebook: Diluted and Polluted
The First Pencil