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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Mike The Car Guy Correra and Kathi Kruse are best friends, with many many years of retail experience in the car biz.... more

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Episode 31: How to Be Better Than Everyone Else on Social Media

How prolific are you when it comes to knowing the best route to take for social media? Sadly, many people... more

24 Jun 2022 · 46 minutes
Episode 30: Let’s Talk About EVs, “Autopilot” and Safety

Lots of talk about electric vehicles happening right now. Kathi and Mike discuss Tesla’s safety concerns after the release of... more

09 Jun 2022 · 43 minutes
Episode 29: Digital Advertising and Data Privacy: What’s Next?

The past few years have seen a lot of changes in the car business. From consumer preferences driving operations shifts... more

02 Jun 2022 · 37 minutes
Episode 28: Social Media & Personal Branding

Anyone who uses social media knows that it can be a minefield. In a world where everything we say and... more

27 May 2022 · 39 minutes
Episode 27: Using Video to Educate, Empower and Entertain

We’ve talked a lot about video use in so many different ways to sell cars. This week, Kathi and Mike... more

21 May 2022 · 47 minutes
Episode 26: One Dept’s Markup is Another Dept’s Opportunity

With inventory being scarce and supply chain delays still a challenge, we’ve all been witnessing dealer markups. Market conditions often... more

12 May 2022 · 38 minutes
Episode 25: No Fresh Ups: the Intersection of Car Sales and Technology

Today’s car sales professionals are finding themselves in this new environment called digital retail. While there are tools to help... more

07 May 2022 · 34 minutes
Episode 24: Employee Influencers: Mega Opportunity or Minefield?

Having employees with strong personal brands in your company is an opportunity, not a threat.As dealership operations are being forced... more

28 Apr 2022 · 39 minutes
Episode 23: The Metaphoric Meteor for Automotive Dinosaurs

This week, Kathi and Mike talk through the events that may cause the great automotive dinosaur extinction. We aren’t holding... more

22 Apr 2022 · 46 minutes
Episode 22: Automotive Social Selling Really is a Thing

Kathi and Mike discuss the latest used car financing offers and what they mean for the future business of retailers.... more

08 Apr 2022 · 36 minutes
The First Pencil
Episode 31: How to Be Better Than Everyone Else on Social Media
The First Pencil