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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Mike The Car Guy Correra and Kathi Kruse are best friends, with many many years of retail experience in the car biz.... more

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Real Life Social Media Tips

We’ve been thinking a lot about the state of automotive social media. Both of us have witnessed so many years... more

01 Dec 2022 · 45 minutes
A Brand Is Not Just a Logo

Did you know that Google has renamed Data Studio? (wait till you hear what they changed it to!). This on... more

24 Nov 2022 · 39 minutes
What is "Modern Retail?"

Those of us in the car biz, who’ve worked ding to dong, helping the public buy the vehicle of their... more

17 Nov 2022 · 38 minutes
Is TikTok Safe to Use?

The topsy-turvy world that is social media right now is causing a lot of people to review each platform’s privacy... more

10 Nov 2022 · 45 minutes
Google Analytics 4: Resist the Scare Tactics

Our guest today is Mike Fitzpatrick, Founder of SmartTarget. Kathi and Mike have known Mike F. for over a decade.... more

03 Nov 2022 · 50 minutes
Episode 48: Google and Facebook Disappoint…Again.

This week, Mike shares the very disturbing update to Google Business Profile management that makes it even harder to manage... more

28 Oct 2022 · 58 minutes
Episode 47: Are You Listening to Your Social Community?

Social media is not a broadcast channel. It’s a two-way communication tool, which means you should be listening as much... more

21 Oct 2022 · 44 minutes
Episode 46: It’s Conference Season, How Do You Celebrate?

Mike has been at a few conferences this week, spending time with car peeps and soaking up the latest trends…or... more

14 Oct 2022 · 47 minutes
Episode 45: Does Facebook Know What’s Best?

Those of us that have been in social media for awhile remember when Facebook Ads were introduced. We didn’t like... more

06 Oct 2022 · 55 minutes
Episode 44: What Exactly is Automotive Social Selling?

This week, Kathi and Mike discuss what automotive social selling really is (hint: it’s not what some “auto influencers” are... more

30 Sep 2022 · 54 minutes
The First Pencil
Real Life Social Media Tips
The First Pencil