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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Mike The Car Guy Correra and Kathi Kruse are best friends, with many many years of retail experience in the car biz.... more

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Thriving in an Era of Rapid Change

Car dealers are bombarded by truckloads of vendors who each promise the world, and this is never more true than... more

26 May 2023 · 45 minutes
Telling Stories on Social is Still Your Secret Weapon

Social media is changing dramatically and keeping up requires a focused effort. Kathi and Mike share examples of how stories... more

18 May 2023 · 1 hour, 7 minutes
A New Pair of Running Shoes Leads to Sole-Searching Insight

Gawd knows, we’ve all heard those worn out car sales tropes promising great success through some “easy” steps. The fact... more

12 May 2023 · 50 minutes
Oh Facebook, Why?

Have you been running any Facebook ads lately? Kathi shares her latest go-round with Facebook “Meta” ads (this time for... more

04 May 2023 · 55 minutes
Seasonal Shift

It’s Springtime and that means new beginnings, fresh starts, and positive changes. When it comes to dealership operations, it’s the... more

21 Apr 2023 · 40 minutes
Spring Cleaning and Google Lighthouse

We are just a couple of car peeps spreading helpful tips when we see ‘em. Please allow us to tell... more

08 Apr 2023 · 38 minutes
Buying a Car Online w/Anielka Gallo

We’re in the car business and maybe you are too. But even if you aren't,  have you ever wondered what... more

31 Mar 2023 · 52 minutes
Twitter Rants: The Ultimate Cardio Workout

For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the... more

24 Mar 2023 · 50 minutes
Conferences, amirite? w/Bill Playford

Kathi and Mike welcome back our friend, Bill Playford from Dealer Knows. We got to talking a few weeks ago... more

17 Mar 2023 · 1 hour, 18 minutes
How to Make Automotive Social Media Fun!

Great content that people are interested in doesn’t have to be a chore. Social media is supposed to be fun... more

10 Mar 2023 · 55 minutes
The First Pencil
Thriving in an Era of Rapid Change
The First Pencil