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The First Pencil
The First Pencil
Kathi Kruse and Mike theCarGuy Correra

Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz.... more

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How To Welcome Female Customers Into the Service Department

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈Why women dislike service departments = Failure to meet... more

15 May 2024 · 39 minutes
Buried in Your Trade, And You’re To Blame 🎵

👉Sign up for Kathi’s newsletter here👈Beyond the obvious homage to Bon Jovi in this episode's title - in honor of... more

30 Apr 2024 · 40 minutes
Genuine Care and Kindness Leaves a Lasting Impression

👉Sign up for Kathi’s newsletter here👈Kindness is the oil that takes the friction out of life. It can also be... more

17 Apr 2024 · 41 minutes
Spring Forward: Refreshing Vendor Relationships, Sprucing Up Operations and Financials

👉Sign up for Kathi’s newsletter here👈Spring is always a good time to review and reflect on what’s working for you,... more

26 Mar 2024 · 36 minutes
Social Media Login Security + Website Traffic Study

👉Sign up for Kathi’s newsletter here👈This week, Kathi and Mike share insights on Rand Fishkin’s SparkToro’s website traffic sources study.... more

13 Mar 2024 · 50 minutes
Running on Empty

👉Sign up for Kathi’s newsletter here👈As we witness every social media channel changing and shifting, so goes the user experience... more

05 Mar 2024 · 46 minutes
An Introvert Walks Into a NADA Convention

👉Sign up for Kathi’s newsletter here👈Mike gives us a breakdown of the goings-on at the National Automobile Dealers Association convention... more

14 Feb 2024 · 44 minutes
AI Oh My: Practical Uses for AI in Car Dealerships

👉Sign up for Kathi’s newsletter here👈Kathi and Mike are back with an episode to catch you up on what’s hip... more

31 Jan 2024 · 40 minutes
Everything Still Comes Down to Customer Experience

👉Sign up for Kathi’s newsletter here👈The 2023 Cox Automotive Service Study reveals a significant shift in consumer preferences regarding vehicle... more

22 Dec 2023 · 24 minutes
Ten+ Years Later: Value of Building Online Profiles

👉Sign up for Kathi’s newsletter here👈We’re back after a short hiatus. Thanks for listening!In this episode, Kathi and Mike reminisce... more

08 Dec 2023 · 35 minutes
The First Pencil
How To Welcome Female Customers Into the Service Department
The First Pencil