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Podcast Theory
Podcast Theory
Jason Cercone

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business -... more

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Episodes

6 Critical Things to Consider Before Launching Your Podcast: Part 3

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a... more

31 Oct 2024 · 14 minutes
6 Critical Things to Consider Before Launching Your Podcast: Part 2

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a... more

29 Oct 2024 · 15 minutes
6 Critical Things to Consider Before Launching Your Podcast: Part 1

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a... more

24 Oct 2024 · 15 minutes
I'm Retiring Podcast Theory For Good. Here's Why...

As a wise man once said, "All good things must come to an end."And despite all the wisdom of said... more

23 Oct 2024 · 18 minutes
Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast

"There's always a million reasons not to do something." --- Jan Levenson, The OfficeThat statement couldn't ring more true with... more

19 Sep 2024 · 18 minutes
5 Things Your Podcast Doesn't Need: Part 5

Have you ever found yourself in a position where you question whether you should publish an episode of your podcast... more

17 Sep 2024 · 15 minutes
5 Things Your Podcast Doesn't Need: Part 4

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight... more

12 Sep 2024 · 16 minutes
5 Things Your Podcast Doesn't Need: Part 3

Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you!This is... more

10 Sep 2024 · 10 minutes
5 Things Your Podcast Doesn't Need: Part 2

In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024... more

05 Sep 2024 · 12 minutes
5 Things Your Podcast Doesn't Need: Part 1

Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to... more

04 Sep 2024 · 13 minutes
Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...

If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In... more

29 Aug 2024 · 23 minutes
Yes, It's Easy to Start a Podcast. But It's Hard to Do This...

I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because... more

27 Aug 2024 · 15 minutes
You Will NEVER Stop Podcasting at 3 Episodes After Hearing This

Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some... more

22 Aug 2024 · 21 minutes
5 Solid Ways to Repurpose Your Podcast Transcripts

RECORDED LIVE TUESDAY, AUGUST 20THPodcast Theory is back! And we are picking up right where we left off...On the last... more

20 Aug 2024 · 23 minutes
5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24

REPLAY OF PODCAST THEORY LIVE 7.16.24It's 2024. And these days, it's hard to find podcasts recordings taking place without video... more

16 Jul 2024 · 18 minutes
Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24

REPLAY OF PODCAST THEORY LIVE 7.15.24Did you know when you create a podcast episode, you give yourself access to a... more

15 Jul 2024 · 20 minutes
Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24

REPLAY OF PODCAST THEORY LIVE 7.12.24It's the return of Podcast Therapy!In Season 3, I started doing these sessions once a... more

12 Jul 2024 · 21 minutes
Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24

REPLAY OF PODCAST THEORY LIVE 7.10.24With many things in life, the pursuit of perfection will derail us early in the... more

10 Jul 2024 · 14 minutes
What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24

REPLAY OF PODCAST THEORY LIVE 7.9.24I've been part of the podcasting world in one way, shape, or form since 2015... more

09 Jul 2024 · 21 minutes
3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24

REPLAY OF PODCAST THEORY LIVE 7.8.24One of the biggest epidemics in the podcast space is podfade (when a show's creator... more

08 Jul 2024 · 25 minutes
Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24

REPLAY OF PODCAST THEORY LIVE 7.2.24In podcasting, just like life, we often find ourselves focusing on too many things at... more

02 Jul 2024 · 13 minutes
5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24

REPLAY OF PODCAST THEORY LIVE 7.1.24The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators,... more

01 Jul 2024 · 25 minutes
That Time I Forgot to Press Record | Podcast Theory Live 6.28.24

REPLAY OF PODCAST THEORY LIVE 6.28.24Ask any podcaster who's been at this for a while and, more than likely, they've... more

28 Jun 2024 · 12 minutes
That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24

REPLAY OF PODCAST THEORY LIVE 6.27.24If you've ever been a guest on a podcast, you've more than likely been asked... more

27 Jun 2024 · 12 minutes
Here's How I Learned Listener Experience Is EVERYTHING | Podcast Theory Live 6.26.24

REPLAY OF PODCAST THEORY LIVE 6.26.24There's an unwritten rule in podcasting that stands above the rest: Listener Experience is EVERYTHING.If... more

26 Jun 2024 · 14 minutes
That Time My Podcast Went Viral In Australia | Podcast Theory Live 6.25.24

REPLAY OF PODCAST THEORY LIVE 6.25.24Ever had a podcast episode go viral?Ever have that same episode piss off an entire... more

25 Jun 2024 · 13 minutes
Why You Need to Set Clear Expectations For Guests | Podcast Theory Live 6.24.24

Replay of Podcast Theory Live 6.24.24A podcast guest can add tremendous value to your show. But if you don't set... more

24 Jun 2024 · 13 minutes
10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24

REPLAY OF PODCAST THEORY LIVE 6.14.24Starting a podcast is not an easy task, regardless of what that one "gooroo" on... more

14 Jun 2024 · 36 minutes
Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24

REPLAY OF PODCAST THEORY LIVE 6.13.24Guess what? Not everyone needs your shit.Guess what else? Not everyone needs MY shit.As hard... more

13 Jun 2024 · 15 minutes
Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24

REPLAY OF PODCAST THEORY LIVE 6.12.24When you hear the term 'podcasting,' what comes to mind?For many, it's the act of... more

12 Jun 2024 · 20 minutes
5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24

REPLAY OF PODCAST THEORY LIVE FROM 6.11.24I came into 2024 knowing I wanted to make livestreaming a part of my... more

11 Jun 2024 · 15 minutes
Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24

REPLAY OF PODCAST THEORY LIVE FROM 6.10.24It's no secret the face of "social" media has changed.Today, networks like Facebook, Instagram,... more

10 Jun 2024 · 14 minutes
Podcast Theory Season 4 Kickoff

Strap in, my friend...because Season 4 of Podcast Theory has arrived!The 4th season of this show is dedicated to housing... more

10 Jun 2024 · 9 minutes
What's Old Is New(ish) Again | An Introduction to Podcast Theory

Welcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name... more

01 Feb 2024 · 6 minutes
Solo Podcasting Simplified Season Wrap-Up

It's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified.In this episode, you'll find:An apology... more

29 Jan 2024 · 12 minutes
Podcast Therapy: Why Do People Love Podcasts So Much?

The reasons why people love podcasts is pretty subjective.For starters, they could get attached to the host and tune in... more

03 Aug 2023 · 11 minutes
How Important Is a Website For Your Solo Podcast?

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our... more

02 Aug 2023 · 15 minutes
The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson

Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.The connection you build... more

01 Aug 2023 · 35 minutes
Podcast Therapy: The Truth About Consistency In Podcasting Revealed

Consistency is vital to success in podcasting.The more consistent you are with content creation, actively communicating with listeners, and having... more

27 Jul 2023 · 11 minutes
Here's Why I'm Breaking Up With Social Media (For Now)

Social media has woven itself into the fabric of society.At this point in time, is it even possible to imagine... more

26 Jul 2023 · 17 minutes
What is the Ideal Length For a Solo Podcast Episode?

How long should a podcast episode be?If you've been looking for a question that has a myriad of answers, this... more

25 Jul 2023 · 18 minutes
Podcast Therapy: Success In Podcasting Begins With Mindset

Why do so many podcasters fail?There are a number of factors that can contribute to a podcaster pulling the plug... more

20 Jul 2023 · 9 minutes
Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content

The digital landscape you and I exist in today is filled with a plethora of answers and information as far... more

19 Jul 2023 · 17 minutes
4 Impactful Ways Coaches Can Stand Out With a Solo Podcast

If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your... more

18 Jul 2023 · 21 minutes
An Inside Look At The Solo Podcaster's Mastermind

What is a mastermind?If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock... more

14 Jul 2023 · 24 minutes
The Most Common Mistake Podcasters Make That You Can Avoid

It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.None of us are... more

13 Jul 2023 · 23 minutes
3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster

How important is it to speak with confidence?Very.Confidence is everything!Think about it...When's the last time you bought something off someone... more

12 Jul 2023 · 22 minutes
Solo Content vs. Guest Content: Which Approach Is Better?

Does solo podcast content trump guest-driven content?It's the great debate.Which form of content creation is better: solo-based content that keeps... more

11 Jul 2023 · 19 minutes
The Undeniable Benefits of Solo Podcasting

Of the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content),... more

10 Jul 2023 · 24 minutes
Solo Podcasting Simplified Launch Week Announcement

The time is nearly upon us.They say good things come to those who wait and, if you've been looking for... more

06 Jul 2023 · 3 minutes
From Pod Theory to Solo Podcasting Simplified: The Return (and Rebrand) of a Podcast

Ladies and gentlemen, boys and girls: We. Are. BACK!That's right, the podcast formerly known as Pod Theory is back with... more

01 Jun 2023 · 11 minutes
Don't Miss My New Podcast - Evolution of Brand!

Evolution of Brand is officially live!This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals... more

26 Oct 2021 · 3 minutes
What Should Your #1 Point of Focus Be With Your Podcast?

We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you... more

27 Sep 2021 · 28 minutes
The Best Way to Grow Your Audience That Most Podcasters Ignore

One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances... more

27 Sep 2021 · 30 minutes
5 More Myths & Misconceptions About Podcasting

As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In... more

27 Sep 2021 · 35 minutes
"My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"

Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to... more

27 Sep 2021 · 22 minutes
"My Podcast Will Suck If I Don't Invest In Expensive Equipment"

How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?The truth is, there... more

27 Sep 2021 · 29 minutes
"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"

Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic... more

27 Sep 2021 · 30 minutes
"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"

One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the... more

27 Sep 2021 · 31 minutes
"I Don't Have a Million Downloads. My Podcast Must Suck."

Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with... more

27 Sep 2021 · 26 minutes
"I Don't Have Enough Time to Podcast"

86,400 seconds. 1,440 minutes. 24 hours.These three numbers are something each and every one of us has in common. This... more

27 Sep 2021 · 30 minutes
Podcasting Is ONLY About Monetization

Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When... more

27 Sep 2021 · 44 minutes
"Podcasting Will Make Me Rich Overnight"

Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast... more

27 Sep 2021 · 20 minutes
The Official Season 2 Kickoff Show

Season 2 of Pod Theory is here! Did you miss me?As Pod Theory makes the transition to a season format,... more

20 Sep 2021 · 11 minutes
Live From Podcast Movement 2021 w/ Jason Cercone & Travis Brown

We came. We saw. We recorded a podcast.Podcast Movement 2021 is officially in the history books and it was a... more

12 Aug 2021 · 28 minutes
Mindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecks

What do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not... more

14 May 2021 · 1 hour, 18 minutes
Pod Theory Q&A - What Important Info Should Podcast Ads Contain?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory... more

13 May 2021 · 5 minutes
Pod Theory Condensed - Why You Should Tell EVERYONE About Your Podcast

Building solid relationships is one of the most important things you can do in your life, both personally and professionally.... more

13 May 2021 · 4 minutes
Can a Brand Podcast Improve Internal Communications?

Whether you're just getting your company started or have been operating for a long period of time, you know that... more

11 May 2021 · 7 minutes
The Biggest Reason You Need To Be Active In Your Communities

Regardless of what type of community environment you choose to build for your podcast or join to network with other... more

10 May 2021 · 7 minutes
The Stone Cold Truth About Overediting w/ Britany Felix

Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that... more

30 Apr 2021 · 1 hour, 9 minutes
Pod Theory Q&A - How Soon Should You Monetize Your Podcast?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory... more

29 Apr 2021 · 6 minutes
Pod Theory Condensed - Resources For Podcast News & Information

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep... more

28 Apr 2021 · 4 minutes
How Many Podcasts Are You Really Competing Against?

According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of... more

27 Apr 2021 · 9 minutes
4 1/2 Podcasts For Improving Your Podcast

As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the... more

26 Apr 2021 · 9 minutes
It's Spring Break! Join Me On Clubhouse...

Spring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse... more

29 Mar 2021 · 4 minutes
Pod Theory Q&A - Will Apple Using 'Follow' Instead of 'Subscribe' Impact the Podcasting World?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory... more

26 Mar 2021 · 5 minutes
What Are the Best Ways to Monetize Your Podcast?

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s... more

25 Mar 2021 · 10 minutes
Pod Theory Condensed - The #1 Thing to Consider When Starting a Podcast

There is a laundry list of things that you'll want to think about when you decide to start a podcast... more

24 Mar 2021 · 4 minutes
How to Raise Brand Awareness with a Podcast

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand... more

23 Mar 2021 · 7 minutes
Podcast Theory
The Stone Cold Truth About Overediting w/ Britany Felix
Podcast Theory
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Listen now on

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Podcast Addict
Pocket Casts
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Description

Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um,... more