Let’s get real: marketing for non-profits is an underserved category and not talked about enough.  In this episode, I sit down... more

What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of... more

There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z.  In this episode, I sit down... more

So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and... more

Here’s something readers don't really want to admit… TikTok helps books remain relevant today.  In this episode, Lindsey Reeder of HarperCollins gives... more

I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t... more

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher... more

You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments.  No seriously, Daniel asked it to... more

Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk... more

If you’re thinking marketing is “one size fits all”...think again.  In this special episode, Ari and I sit down and chat... more