The Marketing Millennials Daniel Murray

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.
What are we talking about? 
Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?
Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles. 
How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy? 
Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices.
Don’t miss out.
 
Wistia is every marketer’s best-kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.
Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust. 
Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.
 
00:00:41 - Client-Side Founder's Journey into Marketing
00:03:59 - Surround Buyers with Trusted Influencers
00:05:43 - Partnering with Trusted Voices
00:08:25 - Top Marketing Channels for B2B
00:14:33 - Buyer Relevancy Trumps Review Scores
00:17:40 - HubSpot's Journey to $100 Million
00:23:06 - Building a Successful Partner Program
00:30:13 - Leverage Your Network for Intros
00:30:53 - Simplify Marketing Collaboration for Success
00:36:42 - Under-Invested Channels: The Key to Success
00:40:03 - The Future of Marketing: Events
00:44:02 - Millennials at Near Bound Summit
00:44:52 - Establishing Thought Leadership in Marketing
 
Learn More About Nearbound:
Website: https://nearbound.com
 
Follow Jared: 
LinkedIn: https://www.linkedin.com/in/jaredfuller/
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? 
Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market. 
Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers. 
 
Wistia is every marketer’s best kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
 
00:00:04 - Rising Customer Acquisition Costs Explained
00:02:31 - Efficiency in Marketing Amid Rising Costs
00:05:32 - Best Customer Acquisition Strategies Today
00:11:56 - Ways to Retain Customer Loyalty
00:12:35 - Elevate Customer Service in Marketing
00:19:32 - Start Collecting First-Party Data Now
00:27:48 - Common Mistakes in Influencer Marketing
00:34:24 - Avoid Out-of-Home Ads for Small Brands
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. 
That’s right. DEAD. 
Is the movie trying to kill you in some sick real-life “Saw” game? 
Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed.
Why? But also…. WHY?
Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN??? 
Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now. 
 
Wistia is every marketer’s best-kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
 
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com

Did a bot write this or did a human? And does it really matter if you can’t tell the difference?
Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design.
We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content.
Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers?
Don't miss this fascinating conversation on the intersection of AI and creativity.
 
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
 
00:00:02 - Russ Perry Talks Marketing and Design
00:03:45 - AI's Impact on Creatives and Designers
00:10:52 - Importance of Understanding Digital Advertising
00:16:30 - Enhancing Creativity with AI Integration
00:21:58 - Human Designers Remain Essential in Evolving Industry
00:28:59 - Designing for Your Client's Client
00:35:38 - Let the Market Decide Your Audience
00:38:08 - Listen to Content Creators for Marketing Success
 
Follow Russ: 
LInkedIn: https://www.linkedin.com/in/russperry/

Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 



 
 
 
 

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section? 
Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?
Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy. 
London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience. 
Don’t miss out on this conversation with one of social media’s biggest personalities.

Wistia is every marketer’s best kept secret when it comes to video. 
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials

00:00:37 - Navigating Between Influencer and Traditional Marketing
00:05:36 - Influencer Marketing: Scam or Success?
00:12:00 - Revolutionizing Influencer Marketing Strategies
00:15:28 - Brands Seek High-Quality Influencer Content
00:22:34 - Understanding Influencer Marketing Beyond Affiliates
00:26:29 - Doubling Down on High-Quality Content
00:30:38 - Focus on Audience and Product
00:37:27 - Maximize Your Influence: Social Media Strategy
00:39:02 - Marketing Hill

Follow London: 
TikTok: https://www.tiktok.com/@londonlaz?lang=en
Instagram: https://www.instagram.com/londonlaz/
LinkedIn: https://www.linkedin.com/in/londonlazerson/

Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com