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Calm is the New KPI: Designing Calmer B2B Agencies & Consulting Firms
Calm is the New KPI: Designing Calmer B2B Agencies & Consulting Firms
Susan Boles

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to... more

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Episodes

The Anti-Call Sales Process: Build Trust, Close Deals, Keep Your Calendar Clear

Eliminate Sales Calls? Yes, Really.What if your entire sales process could feel human, high-touch, and not require a single call?This... more

25 Mar 2025 · 38 minutes
Can Friendship Be a KPI? How Relationships Shape a Sustainable Business with Tara Robertson

Business is personal—so why do we so often separate relationships from our work? In this episode, Tara Robertson, leadership coach and... more

11 Mar 2025 · 28 minutes
Unsolicited Response Rate: The Only Content Metric That Actually Matters

We all want our work to resonate—but how do we know if it actually does? In this episode, I sit... more

25 Feb 2025 · 51 minutes
How to Build a Client Report Card for a Calmer Business with Karen Sergeant

Managing client relationships is one of the biggest challenges of running a service-based business. Expectations, boundaries, and communication all play... more

11 Feb 2025 · 38 minutes
Fresh Content Inked: A Subversive Approach to Driving More Sales By Creating Less Content

In this episode of Beyond Margins, we explore the concept of calmer KPIs with guest Kendall Cherry, founder of The... more

28 Jan 2025 · 44 minutes
Making Calm Your New KPI: How to Set Goals That Truly Matter

In this episode of Beyond Margins, Susan dives into the heart of goal-setting, breaking free from default metrics and focusing... more

14 Jan 2025 · 11 minutes
Anti-Oppressive Marketing & Reducing Urgency with Natalia Sanyal

How do you reduce urgency in a world where urgency is so deeply embedded? How do you market yourself and... more

17 Dec 2024 · 50 minutes
Architecting Rest with Jordan Maney

We live in a society obsessed with productivity and working more, so how can we lean into rest? What are... more

03 Dec 2024 · 47 minutes
Using Efficient Systems to Create Calm with Amelia Hruby

Why are efficient systems so essential for building a calmer business? And how do you go about finding the right... more

19 Nov 2024 · 45 minutes
Transitioning to a 4-day Workweek with Nathalie Lussier

What if you could build in more space to your business? An extra day off? More time to strategize? Less... more

05 Nov 2024 · 42 minutes
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