Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and... more

Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s... more

Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each... more

Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and... more

As someone has an experience with your brand, they move through these 11 steps, from first finding out about you... more

Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in.

Your marketing strategy isn’t just a combination of snappy tactics that change regularly. It’s a framework for all your marketing... more

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Emma speaks to Rachel Rennie of Frankly Write, a Brand + Copy Strategy Studio, created with a team of kind... more

Emma speaks to Heather Walpole, the founder of Ewe Ewe Yarns, a boutique yarn company with a colorful rainbow of... more