85 episodes

Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list.

In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.

Digital Hive Podcast Honey Pot Digital

    • Business
    • 5.0 • 1 Rating

Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list.

In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.

    Improving the Everyday with Lea Durante

    Improving the Everyday with Lea Durante

    Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations.

    Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction & wellness programs for corporate teams. As a co-host of the From Your Center podcast, she shares resources, tools, and inspiration weekly.

    This is one of those episodes where we talk about marketing more indirectly, but because the nervous system has such an impact on our whole body, how we feel and on our life, it impacts how we show up in our marketing. Lea and I talk about how our nervous system operates when it’s out of sync what we can do about it both in the small moments and the short term and how those efforts compound to helping us find that regulation.

    In business, and in some parts of marketing, we talk about consistency, but that doesn’t mean that every day is the same, or that we do things equally. We can ride the wave and show up somewhat consistently, and regularly, and those efforts compound over time.

    Find Lea online:
    https://www.instagram.com/lea.durante.np/
    https://www.linkedin.com/in/lea-durante-np/
    Take Lea’s quiz: https://www.leadurante.com/quiz

    Resources mentioned:
    https://www.amazon.com/Before-You-Know-Unconscious-Reasons/dp/1501101218

    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

    Find me online:
    Work with me: https://www.honeypotdigital.com/work-with-me
    Podcast: https://www.honeypotdigital.com/podcast
    More content: https://www.honeypotdigital.com/blog
    Instagram: https://www.instagram.com/honeypotdigital
    Pinterest: https://www.pinterest.nz/honeypotdigital/_created
    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
    TikTok: https://www.tiktok.com/@honeypotdigital

    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 1 hr
    Four Routes for Profit Growth

    Four Routes for Profit Growth

    We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column.

    Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number of customers (of the type you want).



    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

     

    Find me online:

    Work with me: https://www.honeypotdigital.com/work-with-me

    Podcast: https://www.honeypotdigital.com/podcast

    More content: https://www.honeypotdigital.com/blog

    Instagram: https://www.instagram.com/honeypotdigital

    Pinterest: https://www.pinterest.nz/honeypotdigital/_created

    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

    TikTok: https://www.tiktok.com/@honeypotdigital

     

    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 12 min
    Curiosity in Content with Emily Aborn

    Curiosity in Content with Emily Aborn

    Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.



    I wanted to chat to Emily about how business owners can both get more curious in creating their own content, but also think about their audience’s curiosity too.



    So many business owners I work with speak about hitting a wall when it comes to creating content, and it takes a lot of time for them to figure out what works for them, either finding their writing or speaking style, finding a format, or having to figure out the tech issues. It intrigues me how curiosity can help them figure that out sooner, or at least to simplify taking that first step.



    Find Emily online:

    https://emilyaborn.com

    www.instagram.com/emilyaborn

    www.linkedin.com/in/emilyaborn



    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.



    Find me online:

    Work with me: https://www.honeypotdigital.com/work-with-me

    Podcast: https://www.honeypotdigital.com/podcast

    More content: https://www.honeypotdigital.com/blog

    Instagram: https://www.instagram.com/honeypotdigital

    Pinterest: https://www.pinterest.nz/honeypotdigital/_created

    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

    TikTok: https://www.tiktok.com/@honeypotdigital



    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application



    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 52 min
    Understanding Self-Respect with Dr Katherine Iscoe

    Understanding Self-Respect with Dr Katherine Iscoe

    Dr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships and awards.

    Despite these achievements and perceived public success, Katherine’s mental health was teetering on collapse. This led to her research into self-respect, particularly for people pleasing high achievers. The Self-Respect Revolution is all about changing the relationship that we have with ourselves to enable us to change our relationship with the world around us.

    I hope that this episode can help you better understand self-respect, the research Katherine has been able to do, but also to see how you can make changes in your marketing, in your business and in your personal life to be even more proud of your choices and actions, so you feel more comfortable sharing your work with the world.



    Find Katherine online:

    https://www.drkatherine.com

    https://www.instagram.com/drkatherineiscoe/

    https://www.linkedin.com/in/drkatherineiscoe/

    https://www.youtube.com/drkatherineiscoe

    https://www.tiktok.com/@drkatherineiscoe

    https://www.facebook.com/drkatherineiscoe



    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.



    Find me online:

    Work with me: https://www.honeypotdigital.com/work-with-me

    Podcast: https://www.honeypotdigital.com/podcast

    More content: https://www.honeypotdigital.com/blog

    Instagram: https://www.instagram.com/honeypotdigital

    Pinterest: https://www.pinterest.nz/honeypotdigital/_created

    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

    TikTok: https://www.tiktok.com/@honeypotdigital



    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application



    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 51 min
    Routing your marketing action plan

    Routing your marketing action plan

    At the start of any new year or quarter, we all love to make a plan or make decisions on how we’re going to do our marketing, but making it actionable and sustainable is how you’ll actually make real progress. A marketing action plan is different to a strategy or an approach, because it’s the specific actions you plan to take in the near future.



    What does YOUR marketing need?



    Check out this episode to better understand the marketing and sales funnel https://www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel



    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.



    Find me online:

    Work with me: https://www.honeypotdigital.com/work-with-me

    Podcast: https://www.honeypotdigital.com/podcast

    More content: https://www.honeypotdigital.com/blog

    Instagram: https://www.instagram.com/honeypotdigital

    Pinterest: https://www.pinterest.nz/honeypotdigital/_created

    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

    TikTok: https://www.tiktok.com/@honeypotdigital



    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 11 min
    Setting my focus and phrase of the year for 2024

    Setting my focus and phrase of the year for 2024

    At the start of every year, I like to set a bit of a focus. I also do this monthly most of the time, but the year is more an overarching one. I’m not totally one for resolutions, but I love to think about where I want to be in a year, then what’s actually achievable and make a goal from there.

    Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

    Find me online:
    Work with me: https://www.honeypotdigital.com/work-with-me
    Podcast: https://www.honeypotdigital.com/podcast
    More content: https://www.honeypotdigital.com/blog
    Instagram: https://www.instagram.com/honeypotdigital
    Pinterest: https://www.pinterest.nz/honeypotdigital/_created
    LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172
    TikTok: https://www.tiktok.com/@honeypotdigital

    If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

    If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/digital-hive-podcast/message

    • 6 min

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