In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen... more

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies... more

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice.... more

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers.... more

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with... more

I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I... more

This advice has changed the way I work.  Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s... more

Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%.... more

Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be... more

Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by... more