Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick... more
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Episodes
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and... more
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting... more
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it... more
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals... more
Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why... more
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four... more
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva... more
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim... more
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans... more
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