Nudge
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
Episodes
April 14, 2025 • 64 mins
Today's episode of Nudge is a little different.
The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life).
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Buy Louis's book: https://link.stfo.io/amazon
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Watch Nudge on You...
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April 7, 2025 • 22 mins
There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.
You’ll learn:
Why re-reading notes doesn’t work, but testing yourself does.
How a study with dental students proved the power of error-driven learning.
Why guessing the answer before hearing it makes information stick.
The science-backed technique that beats cramming ...
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March 31, 2025 • 23 mins
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.
You’ll learn:
Why the phrase “Food Shot Through Guns” helped sell more cereal.
How a sewing machine manufacturer increased his sales 9-fold.
The four predictions...
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March 24, 2025 • 28 mins
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.
Today, I explore the surprising science of false memories with Dr. Charan Ranganath, author of Why We Remember. Dr. Ranganath reveals how memory is more imagination than recollection, why some people vividly remember things that never happened, and why the Satanic Panic w...
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March 17, 2025 • 19 mins
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method might be smarter than traditional hiring processes and explores the psychology behind better decision-making.
You’ll learn:
Why Musk’s hiring heuristic could outperform complex selection methods (feat. insights from Gerd Gigerenzer).
...
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March 10, 2025 • 31 mins
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple strategies can dramatically improve recall.
You’ll learn:
Why forgetting is normal (feat. Ebbinghaus’s forgetting curve).
How multitasking physically changes your brain and worsens memory.
Why filming concerts on your phone makes the ex...
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March 3, 2025 • 28 mins
Golf players, investors and CEOs perform better if they take their time. Or do they?
Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing.
You’ll learn:
Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer).
How firefighters, CEOs, and handball players make better choices under pre...
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February 24, 2025 • 28 mins
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive.
You’ll learn:
Why most digital ads fail and how short-term thinking is to blame.
The hidden power of repeated exposure (feat. Moreland & Beach’s 1992 study).
How slow-motion, jing...
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February 17, 2025 • 27 mins
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Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychology tips you can use to grow your business.
You’ll learn:
How scarcity drives demand, from pineapple rentals to volume-limited products.
Why a $5 apolo...
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February 10, 2025 • 30 mins
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerful psychological tools that influence daily decisions, often without us realising it.
You’ll learn:
Why doubling the size of a plate made kids eat 41% more (feat. the Delboeuf illusion).
Why Schiphol Airport painted a fly in the uri...
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February 7, 2025 • 11 mins
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
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February 3, 2025 • 27 mins
Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans explores the biases that make us fall for oversimplified advice and why many popular business books fail to deliver.
You’ll learn:
How black-and-white thinking fuels the success of books like Dr. Atkins’ Diet Revolution and Start With Why.
Why confirmation bias leads us to believe unprov...
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January 27, 2025 • 36 mins
I explore the truth behind the famous 10,000-hour rule, popularized by Malcolm Gladwell. Today, Prof Alex Edmans uncovers why the rule persists despite its flaws and dives into the psychological biases that make misinformation so believable.
You’ll learn:
Why the 10,000-hour rule isn’t as universal as it seems (feat. insights from Alex Edmans).
How confirmation bias shapes beliefs—from the Atkins diet to Deepwater Horizon.
The...
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January 24, 2025 • 17 mins
Neil Rackham’s groundbreaking research uncovered what separates skilled negotiators from the average. Drawing insights from real-world negotiation sessions involving union disputes, management decisions, and high-stakes contracts, this episode unpacks the actual behaviour of skilled negotiations.
You’ll learn:
The specific ways skilled negotiators prepare differently from average negotiators (feat. 48 skilled negotiators).
Why ...
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January 20, 2025 • 26 mins
75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from perhaps the world’s best-known psychology experiment: the Invisible Gorilla. Listen, and you’ll take part in our own audio version of his experiment, and I'll dig into research papers to learn how Dan’s findings apply to marketing.
Dan’s book Invisible Gorilla: https://www.theinvisiblegorilla.com/
Dan’s book Nobody’s Fool...
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January 17, 2025 • 31 mins
The Francesca Gino scandal shook the academic world, exposing fraudulent research practices at one of the world’s most prestigious institutions, Harvard Business School. This episode unpacks the details of the case, from the initial discoveries to the implications for science.
You’ll learn:
How a PhD student uncovered data manipulation in a high-profile study (feat. Zoe Xani’s investigation).
The critical role of whistleblowers ...
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January 13, 2025 • 24 mins
I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.
You’ll learn:
Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.).
How AI compares to humans in persuading consumers (feat. 2023 meta-analysis).
Why strong positioning, like Wistia’s, is key to b...
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January 10, 2025 • 16 mins
From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and its profound impact on our world.
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Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Inspired by the insights and storytelling of May Co...
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January 6, 2025 • 37 mins
I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.
You’ll learn:
Why our happiness fades, no matter how good life gets (feat. Tali Sharot).
How shorter emails can drastically improve response rates (feat. Todd Rogers).
Why our...
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December 30, 2024 • 68 mins
I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.
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Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast
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