I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful... more

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To... more

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike... more

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in... more

I spent four hours watching 300 ads back to back.  Today, I reveal how they use psychological principles to persuade you.  Subscribe... more

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure... more

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen... more

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies... more

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice.... more

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers.... more

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with... more

I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I... more

This advice has changed the way I work.  Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s... more

Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%.... more

Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be... more

Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by... more

There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also... more

Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane... more

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8... more

I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers... more

The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested... more

Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters.... more

What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be... more

He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist... more

In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable  Improve the London Tube... more

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows?... more

In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit  How doormen were undervalued  What bees teach us about creativity  The problem... more

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based... more

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I... more

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.  Join the... more

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service,... more

Warning. This episode contains explicit language.  In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares... more

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t... more

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book:... more

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.  Chris’s newsletter:... more

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed... more

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking  How to double McDonald’s orders  Ways to make... more

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of... more

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter:... more

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up... more

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi... more

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused... more

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was... more

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that... more

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun,... more

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama... more

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip... more

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to... more

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much... more

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave... more

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to... more

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many... more

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of... more

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to... more

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best... more

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign... more

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by... more

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed... more

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter.... more

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has... more

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we... more

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or... more

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33%... more

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was,... more

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs?... more

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s... more

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today,... more

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing... more

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out... more

Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion... more

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the... more

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions... more

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why... more

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making... more

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.  I’ve spent... more

News has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one... more

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO... more

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?  Realistically, there are... more

This episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42... more

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some... more

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad... more

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became... more

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids... more

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But... more

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t... more

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to... more

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show …... more

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.  Link... more

London black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of... more

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s... more

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also... more

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better... more

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every... more

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump... more

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From... more

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your... more

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have... more

Curious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump... more

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.  In this episode, Nancy Harhut and I put... more

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science).  Sign up... more