Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and... more

In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting... more

Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it... more

I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals... more

Golf players, investors and CEOs perform better if they take their time. Or do they?  Today, Prof. Gerd Gigerenzer reveals why... more

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four... more

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva... more

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim... more

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort

Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans... more

I explore the truth behind the famous 10,000-hour rule, popularized by Malcolm Gladwell. Today, Prof Alex Edmans uncovers why the... more

Neil Rackham’s groundbreaking research uncovered what separates skilled negotiators from the average. Drawing insights from real-world negotiation sessions involving union... more

75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from... more

The Francesca Gino scandal shook the academic world, exposing fraudulent research practices at one of the world’s most prestigious institutions,... more

From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and... more

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features... more

I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful... more

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To... more

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike... more