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Nudge
Nudge
Phill Agnew

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick... more

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Episodes

10 psychological tactics to write better emails

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.  Join the... more

10 Jun 2024 · 21 minutes
How 22,000 were persuaded to clean sewage

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service,... more

03 Jun 2024 · 25 minutes
The persuasive power of profanity

Warning. This episode contains explicit language.  In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares... more

27 May 2024 · 25 minutes
The speech that put a man on the moon

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t... more

20 May 2024 · 26 minutes
“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book:... more

13 May 2024 · 27 minutes
FBI hostage negotiator shares his worst mistakes

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.  Chris’s newsletter:... more

06 May 2024 · 25 minutes
10 pricing tips from 10 pricing experts

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed... more

29 Apr 2024 · 17 minutes
“It's How McDonald’s Make Men Binge” Rory Sutherland

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking  How to double McDonald’s orders  Ways to make... more

22 Apr 2024 · 32 minutes
6 scientifically-proven persuasion techniques

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of... more

15 Apr 2024 · 18 minutes
The overlooked secret to better writing

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter:... more

08 Apr 2024 · 21 minutes
Can knowing more make you enjoy less?

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up... more

01 Apr 2024 · 24 minutes
Why Amazon paid staff $5k to quit

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi... more

25 Mar 2024 · 29 minutes
The £500 million marketing mistake

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused... more

18 Mar 2024 · 19 minutes
The hidden (sexual) symbolism in the McDonald's logo

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was... more

11 Mar 2024 · 22 minutes
Why these irrational prices actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that... more

04 Mar 2024 · 23 minutes
Life lessons from a world-leading neuroscientist

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun,... more

26 Feb 2024 · 36 minutes
Do you have unethical amnesia?

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama... more

19 Feb 2024 · 31 minutes
The hypnotising effect of Valentine’s day

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip... more

12 Feb 2024 · 25 minutes
How to create an irresistible offer (that’s proven to sell)

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to... more

05 Feb 2024 · 25 minutes
What makes a song popular?

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much... more

30 Jan 2024 · 23 minutes
I have two big announcements

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave... more

29 Jan 2024 · 7 minutes
Should I share all my secrets?

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to... more

22 Jan 2024 · 26 minutes
Is mass hysteria more common than you think?

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many... more

15 Jan 2024 · 25 minutes
This advice will make you more persuasive

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of... more

08 Jan 2024 · 29 minutes
How Sainsbury’s and Adobe nudge customers

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to... more

02 Jan 2024 · 24 minutes
The best of Nudge in 2023

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best... more

26 Dec 2023 · 25 minutes
10 lessons from the #1 marketing podcasters

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign... more

18 Dec 2023 · 1 hour, 3 minutes
MAAATE: The most polarising ad of the year

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by... more

11 Dec 2023 · 24 minutes
Six proven principles to persuade anyone

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed... more

04 Dec 2023 · 26 minutes
“Voter” vs. “Vote”: How one letter changed elections

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter.... more

28 Nov 2023 · 29 minutes
Nudge
Six proven principles to persuade anyone
Nudge
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Listen now on

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Overcast
Podcast Addict
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Description

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six... more