Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.  Chris’s newsletter:... more

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed... more

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking  How to double McDonald’s orders  Ways to make... more

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of... more

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter:... more

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up... more

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi... more

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused... more

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was... more

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that... more

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun,... more

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama... more

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip... more

Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to... more

What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much... more

Grab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave... more

Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to... more

In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many... more

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of... more

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to... more

I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best... more

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign... more

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by... more

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed... more

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter.... more

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has... more

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we... more

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or... more

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33%... more

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was,... more