I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of... more

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter:... more

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up... more

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi... more

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused... more

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was... more

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that... more

Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun,... more

In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama... more

Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip... more