I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful... more

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To... more

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike... more

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in... more

I spent four hours watching 300 ads back to back.  Today, I reveal how they use psychological principles to persuade you.  Subscribe... more

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure... more

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen... more

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies... more

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice.... more

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers.... more