Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know,... more

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human... more

Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for... more

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to... more

If you thought TikTok was for fun and not for growth-minded CEOs, think again.  Racheal Cook is the host of... more

Is it time for your business to give up on Twitter?  That’s a question that makes sense given the wild... more

I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels... more

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is... more

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem.  Social media... more

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media.  Rules!... more