The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) podcast

27:09

Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships. If influencer marketing is part of your strategy, this episode is a must-listen. In this episode of the podcast, we talk about: How to measure real influence beyond just follower count Why nano & micro influencers are outperforming big names What’s working in UGC & brand partnerships right now How AI is shaping the future of influencer marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content. Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration. Website: https://babbleboxx.com/ LinkedIn: https://www.linkedin.com/company/babbleboxx/ Instagram: https://www.instagram.com/babbleboxxofficial/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Pinterest Strategy You Need for 2025 with Heather Farris 39:18

9 days ago39:18

39:18

If you’re tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you. I’m joined by Pinterest strategist Heather Farris, who’s breaking down how to use Pinterest the right way in 2025. Whether you want more traffic, more leads, or just a platform that doesn’t demand daily posting, this episode is for you. In this episode of the podcast, we talk about: How to optimize pins for search and get long-term traffic Why Pinterest users behave differently than Instagram users The best posting frequency (without burning out) How to use AI to streamline your Pinterest workflow …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales. Website: https://heatherfarris.com/ YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA Pinterest: https://www.pinterest.com/heatherfarrisco/_created/ Instagram: https://www.instagram.com/heatherfarrisco_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Marketing Fix You’re Overlooking 15:26

16 days ago15:26

15:26

If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing? In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out. Whether you have two hours a week or twenty, these strategies will help you make every minute count. In this episode of the podcast, I talk about: Why marketing to existing clients is your easiest win How to stop leaving money on the table with warm leads The one tracking tweak that instantly improves your strategy Why website traffic means nothing if you’re not doing this The simplest way to grow your email list—no complicated tech required ...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/348…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Power of Content Repurposing with Anisha Patel 41:54

23 days ago41:54

41:54

If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way. I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you. In this episode of the podcast, we talk about: The step-by-step process for repurposing podcast content How to use AI to automate repurposing & save time The best SEO & social media strategies for podcast visibility Why batch recording helps avoid burnout & improve consistency …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Hi! I'm Anisha Patel 👋 - a paediatric pharmacist turned podcaster and digital creator who's passionate about showcasing the limitless possibilities within healthcare careers. Through my podcast "The Pharmacist Diaries" (172+ episodes strong! 🎙️), I share stories of innovative pharmacists worldwide while building a community that breaks free from traditional career moulds. After 14 years in clinical practice, including stints as the Abu Dhabi Grand Prix pharmacist and working in emergency services in the UAE, I've embraced entrepreneurship to help other professionals and entrepreneurs find their voice through podcasting. When I'm not recording episodes or coaching aspiring podcasters, you'll find me planning global adventures with my family or sharing insights about designing a life of impact and freedom. ✨ Website: https://www.pharmacistdiaries.com/ LinkedIn: https://www.linkedin.com/in/anisha-patel-%F0%9F%8E%99%EF%B8%8F-a95b9562 YouTube: https://www.youtube.com/@pharmacistdiaries Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/347…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Unlocking Charisma in Marketing with Trang Nova 35:36

4 weeks ago35:36

35:36

Want to sound more confident in your marketing? This episode is for you. How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it. Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing. In this episode of the podcast, we talk about: The two key traits that make someone naturally charismatic How to make a great first impression in your marketing Body language & vocal tricks that instantly boost confidence Why speaking with presence makes your message more impactful …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Trang Nova is a TEDx Speaker and Speaking Coach for visionary entrepreneurs to speak with confident authority so they can be recognised as visible leaders in their business and on stages. Trang’s journey from being a withdrawn child to now being featured on global platforms like TEDx and Medium has made her realise that speaking is a skill that can be learned and mastered by anyone, not just those to whom it comes naturally. So now, Trang is on a mission to help others be seen and heard through the power of their speaking. This way, they can fulfil their personal and business potential, and lead powerful movements to make this world better for us all and future generations. Website: https://trangnova.com/ Instagram: https://www.instagram.com/trang_nova/ LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/ Facebook: http://www.facebook.com/trangnovaa Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/346…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Data Behind Social Media Success in 2025 36:35

5 weeks ago36:35

36:35

What’s actually working on social media this year? I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy. If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down. In this episode of the podcast, I talk about: The fastest-growing platforms right now (one of them may surprise you!) Why Reels reach is dropping but Instagram posts are up How LinkedIn engagement skyrocketed by 99% The platforms small accounts should focus on for faster growth ...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Power of Speaking and Collaborations with Jenn Zellers 31:11

6 weeks ago31:11

31:11

Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here’s the good news: there’s a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts. In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority, and create months of content from just one appearance. Plus, Jenn shares a free tool to help you craft podcast interview questions in seconds! If you’ve been thinking about guesting on podcasts but aren’t sure where to start, this episode is your roadmap. In this episode of the podcast, we talk about: How to find the right podcasts and summits to speak on The secret to pitching podcast hosts (without getting ignored) How to repurpose your talks into evergreen content The best way to track success from speaking opportunities Why sustainable marketing is way better than social media burnout …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jenn and the Visibility Ecosystem team equip established digital business owners to create a sustainable, stress-less marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations. Website: https://visibilityecosystem.com/ Threads: https://www.threads.net/@visibilityecosystem LinkedIn: https://linkedin.com/in/jenn-zellers/ Instagram: https://www.instagram.com/visibilityecosystem/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/344…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Why Single-Platform Marketing No Longer Works 19:20

7 weeks ago19:20

19:20

You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy. In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere . But how do you show up in multiple places without feeling stretched too thin? In this episode of the podcast, I talk about: How community has evolved beyond Facebook groups & forums The impact of positive and negative contagion in marketing Why a single-platform strategy isn’t sustainable in 2025 How to layer an omnichannel approach into your business Tools & strategies to simplify your multi-platform content plan ... and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/343…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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TikTok Ban Drama and Social Media Updates to Watch Right Now 25:57

8 weeks ago25:57

25:57

Overwhelmed by all the social media updates? Don’t worry—I’ve got you covered! In this episode, I’m breaking down the latest social media news and what it means for your business. From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there’s a lot to unpack. I’m sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed. If you’re wondering where to focus your efforts or whether it’s time to jump onto a new platform, this episode has the answers you need. In this episode of the podcast, I talk about: The TikTok ban Meta's algorithm changes and updates Meta’s automated fact checks removal Instagram's new features, grid layout change and editing app Exploring alternatives to TikTok ..and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/342…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Boost Your SEO Strategy with AI with Akilah Thompkins-Robinson 29:55

9 weeks ago29:55

29:55

Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!) In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze. We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out. In this episode of the podcast, we talk about: Akilah’s journey with AI and SEO The “AI is cheating” myth ChatGPT vs. specialized AI tools AI’s role in keyword research and ideation Balancing AI with creativity in content creation Akilah’s future predictions for AI and SEO …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology. Websites: https://girlgetvisible.com and https://seoassist.com YouTube: https://www.youtube.com/@girlgetvisible Instagram: https://www.instagram.com/girlgetvisible/ Facebook: https://www.facebook.com/girlgetvisible/ LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/ TikTok: https://www.tiktok.com/@akilah_girlgetvisible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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From Tech Overwhelm to Streamlined Systems with Kronda Adair 35:28

10 weeks ago35:28

35:28

Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need! In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing. We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda’s got a fresh take that might surprise you. If you’re ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there. In this episode of the podcast, we talk about: The evolution of Kronda’s offers Matching systems and automation with marketing efforts The difference between systems and automation Choosing the right tools for your business needs The value of long-form content for audience building Internal vs. external marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks. Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business. When she’s not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon. Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Creating Your 2025 Marketing Plan 27:30

11 weeks ago27:30

27:30

Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you? In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content. Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable! In this episode of the podcast, I talk about: Understanding the role of your POV in marketing Defining your unique attraction strategy to grow your audience Prioritizing signature content for consistent brand messaging Building effective strategies to attract new audiences Using experimentation to create engaging and shareable content Aligning marketing efforts with business goals and values Embracing playfulness and experimentation in your strategy ...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Leveraging Your Podcast for Business With Anne Claessen [The Podcast Babes] 32:48

12 weeks ago32:48

32:48

I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen! In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through. If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss! In this episode of the podcast, we talk about: Landing podcast sponsors using social media strategies Creating value-first social media posts for engagement Monetizing podcasts through creative and unique approaches Promoting podcasts with the Costco sample method Using podcasts to build trust and attract clients …And More! Special thanks to: Anne Claessen, host of The Podcast Babes Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/ Website: https://thepodcastbabes.com/ Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Cracking the Social Media Algorithm Code With Ruthie Sterrett [The Consistency Corner Podcast] 39:08

13 weeks ago39:08

39:08

I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett! In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right. If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently. In this episode of the podcast, we talk about: Demystifying social media algorithms and how to make them work for your business Understanding the unique role social media plays in a larger marketing strategy The importance of active engagement How to know when outsourcing social media is the right move for you Relationship building on social media & alternative relationship building methods …And More! Special thanks to: Ruthie Sterrett, host of The Consistency Corner Podcast Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175 Website: https://www.theconsistencycorner.com/ Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337…

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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The Shift from Tactical to Mindful Marketing With Maggie Patterson [Staying Solo Podcast] 38:32

14 weeks ago38:32