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Savvy Social Podcast
Savvy Social Podcast
Andréa Jones

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa... more

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Episodes

Unlocking Your Social Media Potential with Systems and Automation with Colie James

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie... more

26 Mar 2024 · 36 minutes
How I Launch New Products and Services on Social Media

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety.  How do... more

19 Mar 2024 · 23 minutes
A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt

Ever wonder if AI is going to take over the creative side of your business?  Let's dive into this juicy... more

12 Mar 2024 · 35 minutes
Trend-Centric Marketing: Is It Right for Your Brand Strategy?

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's... more

05 Mar 2024 · 32 minutes
Faceless Marketing Explained: What You Need to Know

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing... more

27 Feb 2024 · 24 minutes
Is TikTok Changing for the Worse?

Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear... more

20 Feb 2024 · 20 minutes
From Breast Cancer Survivor to Instagram Success with Monique Bryan

Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show,... more

13 Feb 2024 · 34 minutes
Strategies for Engaging with Your Social Media Lurkers

Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them... more

06 Feb 2024 · 23 minutes
LinkedIn Account Dilemma: One or Two Profiles?

If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge... more

30 Jan 2024 · 18 minutes
Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal... more

23 Jan 2024 · 44 minutes
2024 Social Media Trends: What’s In and What’s Out?

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot... more

16 Jan 2024 · 30 minutes
Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier

I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into... more

09 Jan 2024 · 30 minutes
LinkedIn is the Hidden Gem of Social Media

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be... more

02 Jan 2024 · 23 minutes
Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]

On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business... more

26 Dec 2023 · 24 minutes
AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]

On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast.... more

19 Dec 2023 · 33 minutes
Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]

On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast.... more

12 Dec 2023 · 25 minutes
A Therapist’s Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov

The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique... more

05 Dec 2023 · 40 minutes
Getting My Business Ready For My Maternity Leave

Baby number two is on the way, which means big changes for my business.  I'm mentally preparing myself for the... more

28 Nov 2023 · 33 minutes
Breaking Free From Social Media Fatigue

Is your social media strategy sustainable?  This question carries so much weight for your business and mental health, but it’s... more

21 Nov 2023 · 42 minutes
Will Social Media Marketing Look Different in 2024? My Big Predictions

It’s that special time of year when we look into the future of social media and digital marketing with my... more

14 Nov 2023 · 37 minutes
Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you’re trying... more

07 Nov 2023 · 39 minutes
You Don’t Have To Post 10 Times A Day

Let’s talk about a myth that’s been disguising itself as social media advice: The more you post, the faster you’ll... more

31 Oct 2023 · 22 minutes
Navigating Trendy Content As A Business Owner

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well,... more

24 Oct 2023 · 41 minutes
I’m Saying Goodbye to X (formerly known as Twitter)

It’s official! I’m leaving X (formerly known as Twitter) behind, and I’m not looking back! Twitter has such a special... more

17 Oct 2023 · 19 minutes
Fixing Your Broken Social Media Sales Funnel

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel. ... more

10 Oct 2023 · 29 minutes
The Ultimate Content Repurposing Hack

The days of copying and pasting content from one platform to another are long gone. If this is true (and... more

03 Oct 2023 · 29 minutes
Social Media For Introverts with Tara Reid

As introverts, the idea of putting yourself out there on social media can feel overwhelming.  But fear not because my... more

26 Sep 2023 · 24 minutes
Let’s Create Your Holiday Season Sales Strategy

From Halloween to New Year’s, the holiday season is the perfect time to give your busy life an infusion of... more

19 Sep 2023 · 19 minutes
Stop Being A Platform Loyalist (Here’s 5 Reasons Why)

These social platforms ain’t loyal, so why should you? I always recommend getting started on one platform, but if you’re... more

12 Sep 2023 · 20 minutes
Let’s Create A Podcast Launch Plan with Becky Mollenkamp

Unveiling a new product or service is super exciting – but how you launch it to the world can make... more

05 Sep 2023 · 45 minutes
Taking The Unconference Approach at The Savvy Social Retreat

Let’s go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is... more

29 Aug 2023 · 32 minutes
Why Instagram Reels Isn’t That Far Behind TikTok

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok.  But clearly, IG... more

22 Aug 2023 · 22 minutes
Which Social Media Platform Is Right For Your Business?

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running... more

15 Aug 2023 · 27 minutes
2023 YouTube Growth Strategies For Businesses (including AI) with Trena Little

If you’re a founder and you’re treating YouTube like you’re an influencer trying to go viral, it’s time to shift... more

08 Aug 2023 · 28 minutes
What Happens After You Go Viral with Dr. Julia Colangelo

Is going viral and instantly gaining tens of thousands of followers your goal?  If so, my guest, Dr. Julia Colangelo,... more

01 Aug 2023 · 44 minutes
How To Use The Instagram Algorithm To Your Advantage

One of the biggest challenges founders face when using Instagram is all the options. It’s super confusing and overwhelming when... more

25 Jul 2023 · 23 minutes
Social Media Trends: The Dos and Don’ts for Business Owners

Is your business Trend Savvy? Wait, I have a better question.  Should your business be Trend Savvy? One of the... more

18 Jul 2023 · 26 minutes
Reacting and Responding To Negative Feedback On Social Media

What’s the hardest piece of negative feedback you’ve ever received on social media? If you’re building an online community, I’m... more

11 Jul 2023 · 25 minutes
Instagram Community Building Strategies with Deanna Seymour

If you want to have staying power on social media, you have to get social! Forget followers, likes, and other... more

04 Jul 2023 · 36 minutes
Why Social Media Is Not Easy

The good old days of posting whatever you want to every single platform are over. Now social media has turned... more

27 Jun 2023 · 24 minutes
Why I’m Leaving Teachable

As a course creator and community leader, the best thing you can do is listen to your customers.  Listening to... more

20 Jun 2023 · 37 minutes
Grow Faster And Do More With A Social Media Manager with Hayley Akins

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do... more

13 Jun 2023 · 28 minutes
Is The Social Media Algorithm Friend or Foe?

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time.  And that can be... more

06 Jun 2023 · 31 minutes
Four Social Media Experiments And The Results

Y’all know I love trying out new tactics and strategies on social media and reporting back to you, you know,... more

30 May 2023 · 22 minutes
The No-Plan TikTok Strategy with Michelle Edgemont

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human... more

23 May 2023 · 34 minutes
Strategies For Keeping Your Emotions in Check on Social Media

Whatever happened to empathy, compassion, and positivity on social media? From angry rants, racist comments, and microaggressions to calls for... more

16 May 2023 · 22 minutes
Own Your KPIs Like A RuPaul Drag Race All Star

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there’s no need to... more

09 May 2023 · 20 minutes
Why Growth-Minded CEOs Can’t Ignore TikTok with Racheal Cook

If you thought TikTok was for fun and not for growth-minded CEOs, think again.  Racheal Cook is the host of... more

02 May 2023 · 35 minutes
Is It Time To Quit Twitter?

Is it time for your business to give up on Twitter?  That’s a question that makes sense given the wild... more

25 Apr 2023 · 24 minutes
Instagram Broadcast Channels: Worth It For Your Business?

I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know. Broadcast channels... more

18 Apr 2023 · 22 minutes
2023 TikTok Updates For Businesses

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is... more

11 Apr 2023 · 19 minutes
The Biggest Surprises from the 2023 Rival IQ Social Media Report

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem.  Social media... more

04 Apr 2023 · 21 minutes
Live Video On TikTok for Personal Brands with Lindsay Johnson

This one thing has pumped the brakes on a lot of creators’ ability to have fun on social media.  Rules!... more

28 Mar 2023 · 35 minutes
4 Social Media Experiments I’m Trying This Year

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck... more

21 Mar 2023 · 33 minutes
BS-Free Business Advice with Maggie Patterson

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable... more

14 Mar 2023 · 37 minutes
Protecting Your Privacy on Social Media with Lanie Lamarre

Social media isn’t the product. We are.  That’s just one of the realities that revealed itself in this week's conversation... more

07 Mar 2023 · 33 minutes
How ChatGPT Can Empower Marketers, Small Business Owners, and Brands

If you haven’t figured out the secret to using AI in a way that’s relevant to your business, then let... more

28 Feb 2023 · 23 minutes
How ChatGPT Is Changing Social Media Forever

AI and ChatGPT are taking our jobs! Those are end-of-the-world vibes some people are putting out there, but diving deeper... more

21 Feb 2023 · 21 minutes
How To Write Better Social Media Posts with Marisa Corcoran

Forget video. Story is King. A great story is the key to stopping the scroll and keeping the attention of... more

14 Feb 2023 · 35 minutes
Diversity, Equity, and Inclusion in the Workplace with Deanna Singh

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be... more

07 Feb 2023 · 33 minutes
How Leaders Live Out Their Values At Work And On Social Media

The best communities are those where people feel safe enough to be themselves.   As leaders in your business, it's your... more

31 Jan 2023 · 35 minutes
LinkedIn Branding & Engagement Strategies with Renée Lindo

Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y’all to meet Renée Lindo, the amazing human... more

24 Jan 2023 · 31 minutes
How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood

Not the biggest fan of social media, but you know it’s almost necessary to grow your business? You’re in good... more

17 Jan 2023 · 32 minutes
Leveraging LinkedIn For Business Growth in 2023

Tired of other social platforms turning into TikTok? Well, there’s still one platform that’s super loyal to its mission and... more

10 Jan 2023 · 21 minutes
Tapping Into The Most Powerful Area of Social Media: Community!

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are... more

03 Jan 2023 · 28 minutes
My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]

On this episode of The Savvy Social Podcast, I’m sharing my interview with the founder of Greatest Story Creative and... more

27 Dec 2022 · 29 minutes
How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]

On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online... more

20 Dec 2022 · 52 minutes
The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast.... more

13 Dec 2022 · 54 minutes
My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]

On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss... more

06 Dec 2022 · 54 minutes
Social Media App Review: BeReal

There’s a new app on the block, and it’s looking to bring real authenticity back to social media. I’m talking... more

29 Nov 2022 · 19 minutes
Strategizing For Your Next Online Launch with Stephanie Clairmont

If you’ve been putting off launching your online program, this episode is a sign that the time is now! I... more

22 Nov 2022 · 47 minutes
My Big 5 Social Media Predictions for 2023

It’s that time of year when I come to you in full That’s So Raven Mode and share my bold... more

15 Nov 2022 · 33 minutes
How To Build A Community Of True Fans On Social Media

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? ... more

08 Nov 2022 · 24 minutes
Outsourcing Your Social Media: Integrating Your New Team

So you’ve made a decision on who to hire to manage your social media presence. Now, the real work begins.... more

01 Nov 2022 · 26 minutes
Outsourcing Your Social Media: How to Find Your Perfect Hire

Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about... more

25 Oct 2022 · 31 minutes
Outsourcing Your Social Media: The Preparation Phase

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get... more

18 Oct 2022 · 30 minutes
Are You Quiet Quitting Your Marketing?

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the... more

04 Oct 2022 · 22 minutes
Instagram Engagement is Going Down (Here's What To Do About It)

Just because you are suddenly experiencing low engagement on social media doesn’t mean it’s time to fly the white flag... more

27 Sep 2022 · 38 minutes
How to Network on Twitter with Jeremy Enns

Isn’t Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy... more

20 Sep 2022 · 49 minutes
How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You... more

13 Sep 2022 · 20 minutes
Grow with Video on LinkedIn with Alicia Henderson

Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms,... more

06 Sep 2022 · 19 minutes
Authentic Connections and Conversions on Social Media with Merel Kriegsman

When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the... more

30 Aug 2022 · 40 minutes
Authenticity vs. Transparency on Social Media

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is... more

23 Aug 2022 · 18 minutes
Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident... more

16 Aug 2022 · 24 minutes
Make Instagram Reels Work For Your Business with Lily Womble

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy... more

09 Aug 2022 · 38 minutes
Planning Your Social Media Strategy Around A Big Life Event

Have you ever needed to take a pause, but worried about what would happen to your social media business if... more

02 Aug 2022 · 22 minutes
Reframing Imposter Syndrome with Tanya Geisler

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells... more

26 Jul 2022 · 36 minutes
BONUS: Free Training for Social Media Strategists

If you are a social media strategist or social media manager this is for you! The price of gas, food... more

21 Jul 2022 · 3 minutes
Conversation-Focused Marketing with Erika Tebbens

Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An... more

19 Jul 2022 · 35 minutes
Social Media Strategies for Life Coaches

Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally,... more

12 Jul 2022 · 18 minutes
Savvy Social Podcast
Authenticity vs. Transparency on Social Media
Savvy Social Podcast
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Description

If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for... more