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The Business of Content with Simon Owens
The Business of Content with Simon Owens
Simon Owens

The show about how publishers create, distribute, and monetize their digital content.

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Episodes

His media company reaches more New Yorkers than the New York Times

My newsletter: https://simonowens.substack.com/   You’ve probably never heard of Schneps Media, but if you live in any of the five... more

17 Apr 2025 · 40 minutes
Why China will dominate the global electric vehicle market

My newsletter: https://thelongstory.substack.com/   Earlier this year, China crossed a major milestone when BYD, an electric car company based in... more

09 Apr 2025 · 25 minutes
How Zyn conquered America

My newsletter: https://thelongstory.substack.com/   They walk among us, almost completely undetected. If you notice them at all, it’s because they’re... more

01 Apr 2025 · 26 minutes
What Hollywood can learn from MrBeast

My newsletter: https://thelongstory.substack.com/   Heading into 2025, we knew that MrBeast had a huge online following. After all, his main... more

13 Mar 2025 · 26 minutes
How JJ Hornblass built Royal Media, the most successful B2B media company you've never heard of

My newsletter: https://thelongstory.substack.com/   When JJ Hornblass got his first journalism job in the 1990s, his dad made a deal... more

26 Feb 2025 · 1 hour, 8 minutes
How The Dispatch is diversifying beyond just subscription revenue

My newsletter: https://thelongstory.substack.com/   The Dispatch was launched in 2020 with a pretty straightforward thesis: that people would pay for... more

19 Feb 2025 · 57 minutes
Mill Media proved that audiences would pay for local news

My newsleter: https://thelongstory.substack.com/ When the Manchester Mill launched in 2020, it operated on a simple theory: that local audiences would... more

12 Feb 2025 · 41 minutes
This Colorado food writer came up with a novel way to monetize his content

My newsletter: https://simonowens.substack.com/   When Matthew Schniper launched his Colorado Springs food newsletter in 2023, he ran into a problem... more

30 Jan 2025 · 1 hour,
How 1440 scaled its newsletter to 4 million subscribers

My newsletter: https://simonowens.substack.com/ What’s the true monetary value of a newsletter subscriber? Tim Huelskamp knows the answer to that question.... more

23 Jan 2025 · 55 minutes
How Scott Porch helps podcasters grow and monetize their audiences

My newsletter: https://simonowens.substack.com/   2024 was a big year for the podcast industry. Not only were there several huge deals... more

13 Jan 2025 · 59 minutes
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