The Long Story features the best longform journalism on the internet.
My newsletter: https://thelongstory.substack.com/ They walk among us, almost completely undetected. If you notice them at all, it’s because they’re... more
My newsletter: https://thelongstory.substack.com/ Heading into 2025, we knew that MrBeast had a huge online following. After all, his main... more
My newsletter: https://thelongstory.substack.com/ When JJ Hornblass got his first journalism job in the 1990s, his dad made a deal... more
My newsletter: https://thelongstory.substack.com/ The Dispatch was launched in 2020 with a pretty straightforward thesis: that people would pay for... more
My newsleter: https://thelongstory.substack.com/ When the Manchester Mill launched in 2020, it operated on a simple theory: that local audiences would... more
My newsletter: https://simonowens.substack.com/ When Matthew Schniper launched his Colorado Springs food newsletter in 2023, he ran into a problem... more
My newsletter: https://simonowens.substack.com/ What’s the true monetary value of a newsletter subscriber? Tim Huelskamp knows the answer to that question.... more
My newsletter: https://simonowens.substack.com/ 2024 was a big year for the podcast industry. Not only were there several huge deals... more
My newsletter: https://simonowens.substack.com/ David Stein had an innovative marketing hack for growing his investing podcast called Money for the... more
My newsletter: https://simonowens.substack.com/ In 2017, Ben Cohen was living the dream. His politics news site The Daily Banter was... more
My newsletter: https://simonowens.substack.com/ Like a lot of journalists=turned-media–entrepreneurs, Eric Newcomer decided to launch a paid newsletter after leaving his... more
My newsletter: https://simonowens.substack.com/ The last few years have been pretty good to the Kansas City Chiefs, what with its... more
My newsletter: https://simonowens.substack.com/ Lon Seidman doesn’t operate the largest gadget YouTube channel in the world, but he doesn’t need... more
My newsletter: https://simonowens.substack.com/ Book publicity is a mixed bag these days. On the one hand, it’s never been easier... more
My newsletter: https://simonowens.substack.com/ When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into... more
My newsletter: https://simonowens.substack.com/ Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two... more
My newsletter: https://simonowens.substack.com/ When Keith Pepper bought a chain of print newspapers back in 2020, he received an email... more
My newsletter: https://simonowens.substack.com/ Layoffs in the local news sector are, sadly, a regular occurrence, but the founders of Block... more
My newsletter: https://simonowens.substack.com/ For much of its 130-year existence, State House News operated as a standard newswire service. Its... more
My newsletter: https://simonowens.substack.com/ Most people are familiar with newswires like the Associated Press and Reuters, but a much newer... more
My Substack: https://simonowens.substack.com/ Mignon Fogarty isn’t just one of the world’s most popular podcasters, she’s also an incredibly innovative... more
My newsletter: https://simonowens.substack.com/ Most companies buy advertising to drive sales of their products, but Andrew Curtin’s first sponsor mostly... more
My newsletter: https://simonowens.substack.com/ Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print... more
My newsletter: https://simonowens.substack.com/ When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but... more
My newsletter: https://simonowens.substack.com/ One of the great things about being a college journalism major today is that it’s incredibly... more
My newsletter: https://simonowens.substack.com/ When Patrick O’Shaughnessy launched his podcast Invest Like the Best in 2016, he had no intention... more
My newsletter: https://simonowens.substack.com/ What does a professional travel photographer do when all international flights are shut down due to... more
My newsletter: https://simonowens.substack.com/ When Jared Newman launched his Cord Cutter Weekly newsletter back in 2016, the streaming TV market... more
My newsletter: https://simonowens.substack.com/ Today, the personal finance content niche is absolutely ginormous. You can’t open up YouTube, TikTok, or... more
My newsletter: https://simonowens.substack.com/ I’m sure just about everybody has had the experience of looking at a celebrity memoir and... more
My newsletter: https://simonowens.substack.com/ Ben McCarthy didn’t set out to create a media company focused on Salesforce, he just began... more
Get $100 your CEX tickets by entering the discount code OWENS100 My newsletter: https://simonowens.substack.com/ When Joe Pulizzi launched... more
My newsletter: https://simonowens.substack.com/ When it comes to knowing all the intricacies of real estate investment, few are more knowledgeable... more
My newsletter: https://simonowens.substack.com/ I spend most of my time on this show interviewing entrepreneurs who founded English-language media outlets... more
My newsletter: https://simonowens.substack.com/ Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me... more
Before William Knight launched Early Morning Media, he had worked for years at a company that specialized in sending press... more
My newsletter: https://simonowens.substack.com/ The rise of cloud computing introduced all sorts of benefits for the enterprise software space. Not... more
My newsletter: https://simonowens.substack.com/ I think everyone likes to think of themselves as being financially savvy, especially if, like me,... more
My newsletter: https://simonowens.substack.com/ For most of Instagram’s existence, it wasn’t thought of as a platform for distributing news, but... more
Subscribe to my newsletter: https://simonowens.substack.com/ Ask about just any media executive, and they’ll tell you that the year 2023... more
My newsletter: https://simonowens.substack.com/ By the time Riad Chikhani was 16 years old, he had already built a hugely successful... more
Earlier this month, I sent a newsletter to my audience with the subject line: “Ask me a question.” Basically I... more
My newsletter: https://simonowens.substack.com/ When Jack Karmer and Nick Martell launched their daily newsletter Market Snacks in 2011, they kept... more
My newsletter: https://simonowens.substack.com/ It’s no secret that local journalism has struggled since the Great Recessions, with hundreds of newspapers... more
Subscribe to my newsletter: https://simonowens.substack.com/ Lucas Grindley knows something about building sustainable revenue streams for media companies. When he... more
Sign up for my newsletter: https://simonowens.substack.com/ It’s been nearly five years since Spotify announced it would diversify its audio... more
Subscribe to my newsletter: https://simonowens.substack.com/ There are plenty of popular politics newsletters out there, but none with the kind... more
Subscribe to my newsletter: https://simonowens.substack.com/ Earlier this month, I sent a newsletter to my audience with the subject line:... more
It’s been a bad few years for Buzzfeed. After a disastrous IPO in 2022, it’s faced a tanking stock price,... more
How do you write about the travel industry when people can’t fly on airplanes? That’s a question Kelsey Ogletree had... more
Ash Read didn’t launch a review website about household products because of some lifelong interest in home decor; instead, his... more
For most of his career as professional ultra marathoner, Dylan Bowman didn’t have much of an online presence, but in... more
In 2011, Rafat Ali launched Skift, a B2B publisher that covers the travel industry. At first, Skift was mainly monetized... more
Patrick Walls is the founder of Starter Story, an outlet that’s published thousands of case studies on how entrepreneurs built... more
It used to be if you wanted to break into broadcast media you first had to start small – by... more
If you run any sufficiently large organization, one of the biggest threats to your business is runaway costs. The largest... more
There’s a common criticism lodged against Substack that its model of paid subscriptions could never support original journalism, and instead... more
When Jay Shabat launched his newsletter in 2004, he had absolutely no experience in journalism or in operating a media... more
Today, Android is the number one operating system for smartphones, but when Google launched the product in 2008, the iPhone... more
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In some ways, Rahul Pandey’s career as a YouTuber has been pretty typical. After several years working at large tech... more
When it comes to creating content for online audiences, few people are more experienced than Mark Talkington. He was one... more
Of all the media revenue models, subscriptions can be the most tricky to execute well. There are just so many... more
The local news industry has seen better days. The last 15 years or so have been pockmarked with mass layoffs,... more
There’s this common saying you hear in academia: those who can’t do, teach. But that axiom certainly doesn’t apply to... more
It’s not very easy to find online coverage of the gun industry that isn’t hyper polarized. The issue is dominated... more
While paid subscription models have been all the rage for the last decade, more and more creators are turning to... more
Let’s say you have a pile of money you’re sitting on and you want to invest it. If you decide... more
Historically, foreign correspondents haven’t been the type of journalists who break major news stories in the countries they cover. That’s... more
Before the major social platforms launch a new product, they’ll often run small experiments within a subset of their users... more
We live in an era where every company is expected to operate as a media company and every business executive... more
When it comes to disruption, few industries have experienced as much upheaval over the past 20 years as the music... more
By the time Emanuel Cinca launched his Stacked Marketer newsletter around five years ago, he already had a successful affiliate... more
When it comes to distinctive newspaper designs, the print edition of The Financial Times stands out. The 135-year-old publication is... more
My newsletter: https://simonowens.substack.com/welcome As the media industry focuses on revenue diversification, more and more publishers are venturing into live... more
While podcasting has been around since the mid-aughts, it’s only within the last half decade that the industry started generating... more
If you read articles about the state of local news, you’ll come away with a pretty pessimistic view of the... more
B2B used to be the least sexy space in media, but in the last decade we’ve seen a new crop... more
Visit https://memberful.com/simonowens Matt Brown didn’t set off to build his own solo newsletter business, but he fell into it after... more
Visit Memberful: http://memberful.com/simonowens When the media outlet Roca News launched in the year 2020, it started creating just about... more
My newsletter: https://simonowens.substack.com/ You’ve probably noticed that true crime is having a bit of a moment right now. Podcasts dedicated... more
Visit https://signup.whosponsorsstuff.com/sales-pro/?source=simonowenspodcast Louie Woodall knows his way around a financial disclosure document. Since graduating college, he’s worked for... more
Visit Memberful: https://memberful.com/simonowens The podcast industry is around 17 years old, and Libsyn was among the first companies launched... more
Check out the News Guest podcast: https://bit.ly/news-guest When Boye Fajinmi started hosting parties with a few of his friends,... more
Get a 10% discount on a subscription: https://simonowens.substack.com/a30836c1 It’s incredibly difficult to convert your audience from free readers/viewers/listeners into... more
Visit Memberful: https://memberful.com/simonowens In terms of career advancement, Brandi Kruse was at the top of her game. As a TV... more
Visit Memberful: http://memberful.com/simonowens Over the past decade, several major media companies have invested in building out their data journalism... more
Visit SparkLoop: https://sparkloop.app/partner-network?utm_campaign=simonowens If you’re aware of Morning Brew, it’s probably because of its daily business newsletter. Since... more
Visit SparkLoop: https://sparkloop.app/?utm_campaign=simonowens If there’s one thing Twitter’s known for, it’s character limits. It famously only allowed 140 of... more
Visit Video Husky: https://bit.ly/vh-simon-owens-pod When Nick Meacham first joined SportsPro in 2010, it mainly existed as a B2B print... more
My newsletter: https://simonowens.substack.com/ You’ve probably noticed that true crime is having a bit of a moment right now. Podcasts dedicated to the... more