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The Business of Content
The Business of Content
Simon Owens, tech and media journalist

The podcast about how publishers create, distribute, and monetize digital content.

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Overstory is one of the fastest-growing media companies in Canada

If you read articles about the state of local news, you’ll come away with a pretty pessimistic view of the... more

24 Jan 2023 · 1 hour, 6 minutes
How to build a successful B2B media company

B2B used to be the least sexy space in media, but in the last decade we’ve seen a new crop... more

06 Jan 2023 · 1 hour, 22 minutes
How Matt Brown built a thriving newsletter around the business of college sports

Visit https://memberful.com/simonowens Matt Brown didn’t set off to build his own solo newsletter business, but he fell into it after... more

30 Nov 2022 · 53 minutes
How Roca News grew to 1.1 million Instagram subscribers

Visit Memberful: http://memberful.com/simonowens   When the media outlet Roca News launched in the year 2020, it started creating just about... more

26 Oct 2022 · 47 minutes
Uncovered is building the largest community for true crime enthusiasts

My newsletter: https://simonowens.substack.com/   You’ve probably noticed that true crime is having a bit of a moment right now. Podcasts dedicated... more

19 Oct 2022 · 43 minutes
He sold his newsletter to a climate tech company

Visit https://signup.whosponsorsstuff.com/sales-pro/?source=simonowenspodcast   Louie Woodall knows his way around a financial disclosure document. Since graduating college, he’s worked for... more

28 Sep 2022 · 40 minutes
How Libsyn plans to challenge Spotify for podcast dominance

Visit Memberful: https://memberful.com/simonowens   The podcast industry is around 17 years old, and Libsyn was among the first companies launched... more

14 Sep 2022 · 42 minutes
How The Future Party grew its newsletter to 150,000 subscribers

Check out the News Guest podcast: https://bit.ly/news-guest   When Boye Fajinmi started hosting parties with a few of his friends,... more

31 Aug 2022 · 36 minutes
How publishers can drive more subscription revenue

Get a 10% discount on a subscription: https://simonowens.substack.com/a30836c1   It’s incredibly difficult to convert your audience from free readers/viewers/listeners into... more

28 Aug 2022 · 52 minutes
Why Brandi Kruse left her lucrative TV news career to launch her own podcast

Visit Memberful: https://memberful.com/simonowens In terms of career advancement, Brandi Kruse was at the top of her game. As a TV... more

17 Aug 2022 · 39 minutes
The Business of Content
Overstory is one of the fastest-growing media companies in Canada
The Business of Content