pod.link/1339451218
pod.link copied!
The Business of Content
The Business of Content
Simon Owens, tech and media journalist

The podcast about how publishers create, distribute, and monetize digital content.

Listen now on

Apple Podcasts
Spotify
Overcast
Podcast Addict
Pocket Casts
Castbox
Podbean
iHeartRadio
Player FM
Podcast Republic
Castro
RSS

Episodes

How the KC Sports Network is building a regional media empire

My newsletter: https://simonowens.substack.com/   The last few years have been pretty good to the Kansas City Chiefs, what with its... more

14 Nov 2024 · 29 minutes
How Lon Seidman used his tech YouTube channel to build a huge affiliate business

My newsletter: https://simonowens.substack.com/   Lon Seidman doesn’t operate the largest gadget YouTube channel in the world, but he doesn’t need... more

08 Nov 2024 · 26 minutes
How to market a book in the age of Tiktok

My newsletter: https://simonowens.substack.com/   Book publicity is a mixed bag these days. On the one hand, it’s never been easier... more

24 Oct 2024 · 26 minutes
How Alts.co monetizes its massive newsletter with an investor membership platform

My newsletter: https://simonowens.substack.com/   When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into... more

18 Oct 2024 · 21 minutes
How Eric Siu leveraged his hugely popular podcasts to grow his ad agency

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two... more

17 Oct 2024 · 18 minutes
How Keith Pepper turned an Atlanta newspaper chain into a digital-first media company

My newsletter: https://simonowens.substack.com/   When Keith Pepper bought a chain of print newspapers back in 2020, he received an email... more

10 Oct 2024 · 18 minutes
How Block Club Chicago reached 20,000 paying subscribers

My newsletter: https://simonowens.substack.com/   Layoffs in the local news sector are, sadly, a regular occurrence, but the founders of Block... more

24 Sep 2024 · 52 minutes
How State House News charges $4,000 for access to its journalism

My newsletter: https://simonowens.substack.com/   For much of its 130-year existence, State House News operated as a standard newswire service. Its... more

18 Sep 2024 · 41 minutes
How Stacker distributes sponsored content to thousands of publishers

My newsletter: https://simonowens.substack.com/   Most people are familiar with newswires like the Associated Press and Reuters, but a much newer... more

11 Sep 2024 · 15 minutes
How Mignon Fogarty launched a massively successful series of online courses

My Substack: https://simonowens.substack.com/   Mignon Fogarty isn’t just one of the world’s most popular podcasters, she’s also an incredibly innovative... more

05 Sep 2024 · 15 minutes
The Business of Content
How the KC Sports Network is building a regional media empire
The Business of Content