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The Business of Content
The Business of Content
Simon Owens, tech and media journalist

The podcast about how publishers create, distribute, and monetize digital content.

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Episodes

How to market a book in the age of Tiktok

My newsletter: https://simonowens.substack.com/   Book publicity is a mixed bag these days. On the one hand, it’s never been easier... more

24 Oct 2024 · 26 minutes
How Alts.co monetizes its massive newsletter with an investor membership platform

My newsletter: https://simonowens.substack.com/   When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into... more

18 Oct 2024 · 21 minutes
How Eric Siu leveraged his hugely popular podcasts to grow his ad agency

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two... more

17 Oct 2024 · 18 minutes
How Keith Pepper turned an Atlanta newspaper chain into a digital-first media company

My newsletter: https://simonowens.substack.com/   When Keith Pepper bought a chain of print newspapers back in 2020, he received an email... more

10 Oct 2024 · 18 minutes
How Block Club Chicago reached 20,000 paying subscribers

My newsletter: https://simonowens.substack.com/   Layoffs in the local news sector are, sadly, a regular occurrence, but the founders of Block... more

24 Sep 2024 · 52 minutes
How State House News charges $4,000 for access to its journalism

My newsletter: https://simonowens.substack.com/   For much of its 130-year existence, State House News operated as a standard newswire service. Its... more

18 Sep 2024 · 41 minutes
How Stacker distributes sponsored content to thousands of publishers

My newsletter: https://simonowens.substack.com/   Most people are familiar with newswires like the Associated Press and Reuters, but a much newer... more

11 Sep 2024 · 15 minutes
How Mignon Fogarty launched a massively successful series of online courses

My Substack: https://simonowens.substack.com/   Mignon Fogarty isn’t just one of the world’s most popular podcasters, she’s also an incredibly innovative... more

05 Sep 2024 · 15 minutes
How Andrew Curtin built Construction Wave, a B2B outlet covering the UK's construction industry

My newsletter: https://simonowens.substack.com/   Most companies buy advertising to drive sales of their products, but Andrew Curtin’s first sponsor mostly... more

04 Sep 2024 · 37 minutes
How Tim Burrowes helped build Mumbrella into a $7 million media brand

My newsletter: https://simonowens.substack.com/   Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print... more

21 Aug 2024 · 56 minutes
The Business of Content
How to market a book in the age of Tiktok
The Business of Content