Top Of Mind with Stewart Hillhouse

Top Of Mind with Stewart Hillhouse

Stewart Hillhouse
May 20, 2020 39 min

Marketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarter

Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them. In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there. We discuss: Why Mum Is The CFO of the House How Mothers Influence Each Other’s Buying Decisions Her Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums) And so much more Katrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities. LinkedIn: (https://www.linkedin.com/in/katrina-mccarter/) Books: (https://marketingtomums.com.au/) Get on the email list at topofmind.substack.com
May 13, 2020 51 min

That's Showbiz! A Peek Behind The Curtain of the Music Industry with Cormac McGee

The music industry has had to deal with serious shifts in the way people pay for music. The result, artists needing to get more creative than ever to give their fans an experience. Cormac McGee (aka. DJ Deadweight) joins me to discuss the ins and the outs of getting your music heard. Even if you don’t have a musical bone in your body, this episode has tons of tactics you can model in your work. We pull back the curtain of the music industry and chat about: Playlist Brokers (Or The Reason You Hear Certain Artists on Spotify) How to Market Your Music to Your 3 Most Important Customers The Formula Top Stars Use to Launch a New Song (and Get Triple The Streams) To get a behind the scene look at the making of this podcast, and other exclusive content, go to stewarthillhouse.com/topofmind You can connect with Cormac McGee (https://www.djdeadweight.com/) through his site and Instagram (www.instagram.com/cormac.mcgee) Get on the email list at topofmind.substack.com
May 06, 2020 38 min

How To Write About What You Do For A Living with Terry Schilling

For how much time we spend working in our lives, we sure are terrible at talking about it with others. Terry Schilling breaks down the exact framework he uses before any copywriting project to get his clients speaking clearly about their value. We talk about: Why you need to be very specific when writing on the internet How to discover who your ideal customer is What you need to consider when creating a brand voice And so much more! Check out Terry’s three step guide we talk about in this episode here: https://www.terryschillingwrites.com/howtowritewhatyoudo Get on the email list at topofmind.substack.com
Apr 29, 2020 36 min

The Secret to Choosing a Terrific Name with Louise Karch

How do you know if you company has a bad name? When your accountant tells you you’re not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming. We cover: The two most important questions you need to ask when testing a new name How the sounds we hear influence our emotions How to take advantage of our brains wiring to stand out in a crowd And so much more! Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Get on the email list at topofmind.substack.com
Apr 22, 2020 46 min

Lessons Learned From Seth Godin's Digital Communities with Taylor Harrington

My guest today, Taylor Harrington, makes sure that we get our daily dose of Seth Godin marketing insights as the Director of Digital Marketing at Seth Godin’s Akimbo Workshops. She believes that we're on the brink of something truly magical when it comes to digital communities and connections. We discuss: What makes a healthy online community? Does Imposter Sydrome ever go away? The future of social networks. How Seth Godin's teams thinks about content creation. And so much more. You can say hi to Taylor on LinkedIn (https://www.linkedin.com/in/taylor-harrington/) be sure to mention this episode. Get on the email list at topofmind.substack.com
Apr 16, 2020 44 min

What Is Account-Based Marketing with Daniel Englebretson

Daniel Englebretson talks us through the tactics and techniques of how to pull off an effective account-based marketing strategy. We jump into: How to identify your ideal customers (and build a list for free) What kind of marketing content you should be creating to get the right kind of attention Where you should be spending your energy and efforts And so much more! Daniel Englebretson (https://www.linkedin.com/in/danielenglebretson/) is an accomplished B2B marketing expert with an impressive track record. His marketing agency Khronos (https://khronos.agency/) works with businesses to generate return on their marketing investments. Get on the email list at topofmind.substack.com
Apr 07, 2020 45 min

A Masterclass on Category Creation with Kevin Maney and Mike Damphousse

What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That’s because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself! In this episode, I’m joined by category designers Kevin Maney (https://www.linkedin.com/in/kevinmaney/) and Mike Damphousse (https://www.linkedin.com/in/damphoux/). Kevin co-authored the Category Creator handbook, Play Bigger, and has written extensively on the topic for Fortune, Fast Company, and The Atlantic. Mike is an experienced sales and marketing executive with two decades worth of experience and numerous businesses under his belt. Together, they are the founders of Category Design Advisors (https://www.categorydesignadvisors.com/). Get on the email list at topofmind.substack.com
Apr 02, 2020 28 min

Your B2B Marketing Is Broken - Here’s How To Fix It with Jay Baron

Over the last few years, thousands of business to business (B2B) software platforms and tools have emerged. Each promise huge returns in exchange for their large price tags. Jay Baron (https://www.linkedin.com/in/jaysbaron/) joins me today to re-think how much we should be replying on these tools to get our marketing done. He goes deep into: Why you need to simplify your marketing tech stack (and get rid of some tools) How to fix the bottom of your funnel to get conversions His thoughts on how to use webinars as a live sales call And so much more. As always, Tweet me at https://twitter.com/stew_hillhouse to suggest guests or topics you’d like for upcoming shows. Get on the email list at topofmind.substack.com
Mar 25, 2020 47 min

How To Use Podcasting To Grow Your Business with Erik Jacobson

If you’re reading this right now, I’m going to assume that you’re pretty bought into the whole podcasting thing. But not everyone has caught on yet, which makes it an opportune time to get started growing your business with a podcast. Erik Jacobson is the founder of Lemonpie (https://lemonpie.fm/), a full service podcast company. Previously, he assembled one of the best collections of business podcasts ever called Startup Mixtape (https://www.startupmixtape.fm/). In this discussion we cover: Why every business should consider starting a podcast (for internal and external reasons). What are some new business models that are evolving in the podcast space. How Erik strategizes a podcast launch to reach the ideal audience. And so much more. As always, let me know who you’d like to see on the show next by reaching out to me on Twitter (https://twitter.com/stew_hillhouse). Get on the email list at topofmind.substack.com
Mar 19, 2020 56 min

Debunking The 5 Misconceptions Around PR with Liz Duff

Public relations often spark images of Spin Doctors, 1970’s advertisers (think Mad Men), or Olivia Pope rushing in to save the President from a media frenzy. Liz Duff joins me to explain why that’s just not true by debunking The 5 Misconceptions around PR. She also lays out the strategy that she’s using at SalesRight (https://salesright.co/) to get the founder tons of earned media through being a podcast guest. PR and marketing are not the same thing - but if you can learn to do both, you’ll be able to earn more traffic than you’ll know what to do with! Get on the email list at topofmind.substack.com
Top Of Mind with Stewart Hillhouse
Genre
Marketing
Episodes
16
Frequency
Weekly podcast
Prediction
Next episode Wednesday, May 27
Website
topofmind.substack.com/podcast
Creators
Ratings
(1)
Social
Creators and Ratings from
Podchaser