The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Top Of Mind with Stewart Hillhouse
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Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us. Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people. For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Content provided by Stewart Hillhouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stewart Hillhouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us. Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people. For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Top Of Mind with Stewart Hillhouse
1 How To Achieve Course-Market Fit with Wes Kao 40:45
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Play Later Play Later Lists Like LikedCreating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit. On this episode of Top Of Mind, Wes and Stewart discuss: • How to transform your students through your course • How to design a course that you enjoy teaching • How to get students to sign up for your course • And So Much More Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin. Twitter: https://twitter.com/wes_kao LinkedIn: https://www.linkedin.com/in/weskao/ Course-Mechanics Canvas: https://www.weskao.com/blog/course-mechanics-canvas Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta 37:12
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Play Later Play Later Lists Like LikedConsumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 Best Of: The Secret to Choosing a Terrific Name with Louise Karch 36:45
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Play Later Play Later Lists Like LikedHow do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 Best Of: A Masterclass in Content Distribution with Ross Simmonds 45:20
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Play Later Play Later Lists Like LikedContent can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss: - His Playbook To Distributing A Podcast Episode - How B2B Marketers Can Take Inspiration From B2C (And Win With It) - Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You) - And So Much More Ross Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/) Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 Best Of: How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell 38:51
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Play Later Play Later Lists Like LikedConsistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Personal Brand Is A Sought After Skill • And So Much More Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn. LinkedIn: https://www.linkedin.com/in/katherinesmitchell/ Connect with Stewart on Twitter: http://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 Best Of: Your Content Is Boring – Here's How To Fix It with Devin Reed 35:52
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Play Later Play Later Lists Like LikedWhat do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/topofmind…
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Top Of Mind with Stewart Hillhouse
1 How Brand and Performance Marketing Can Work Together with Charlie Grinnell 41:16
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Play Later Play Later Lists Like LikedThe best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions. On this episode of Top of Mind, Stewart and Charlie discuss: • How brands like RedBull and Lululemon make marketing strategy • Why he believes marketing is a combination of art and commerce • How a video idea generated over 100M views • And so much more Charlie Grinnell is the CEO of RightMetric LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Twitter: https://twitter.com/CharlieGrinnell RightMetric: http://rightmetric.co/…
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Top Of Mind with Stewart Hillhouse
1 A Step-By-Step Content Strategy (And How To Execute It) with Melanie Deziel 42:07
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Play Later Play Later Lists Like LikedTactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart discuss: • How to design a strategy that gets you to your ideal goals (fast) • 4 key questions every content marketer should ask themselves • How to come up with unlimited content ideas • And so much more Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing Twitter: https://twitter.com/mdeziel Website: https://www.storyfuel.co/contentfuelframework LinkedIn: https://www.linkedin.com/in/melaniedeziel/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 How To Tell Stories That Change The World with Robbie Crabtree 42:27
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Play Later Play Later Lists Like LikedStories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world. On this episode of Top of Mind, Stewart and Robbie discuss: • How to identify and refine your "go-to" story that's guaranteed to land • Questions you need to ask yourself before designing a piece of communication • How to live a life of maximizing reward instead of minimizing risk • And so much more Robbie Crabtree is the founder of Performative Speaking and a mostly retired trial lawyer. Twitter: https://twitter.com/RobbieCrab Newsletter: https://robbiecrab.substack.com/ Website: https://www.robbiecrabtree.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Check out takeaways from this and previous episodes: https://stewarthillhouse.com/tag/podcast/…
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Top Of Mind with Stewart Hillhouse
1 How To Make Content Work For You (And Your Company) with Amanda Natividad 35:36
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Play Later Play Later Lists Like LikedThe best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss: • What the best SEO businesses understand about content that others miss • How to use content as a service to reach growth goals • Why video content is a big bet • And so much more Amanda Natividad is Head of Content at ShipBob Twitter: https://twitter.com/amandanat LinkedIn: https://www.linkedin.com/in/amandanat/ Website: https://amandanat.com/subscribe/…
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Top Of Mind with Stewart Hillhouse
1 How To Design An Intentional Marketing Career with Andrew Capland 34:25
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Play Later Play Later Lists Like LikedA career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing. On this episode of Top Of Mind, Andrew and Stewart discuss: • How to find a mentor that will accelerate your career • What you need to do in your first 30 days in a new role • How to identify the right company for your skillset • And so much more Andrew Capland is a growth marketer and teacher at Delivering Value Twitter: https://twitter.com/acapland LinkedIn: https://www.linkedin.com/in/andrewcapland/ Delivering Value: https://deliveringvalue.co/…
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Top Of Mind with Stewart Hillhouse
1 How To Make Ads That Feel Like A TV Show with Danielle Hope Diamond 40:11
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Play Later Play Later Lists Like LikedThe most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss: • A storytelling framework that B2B audiences love • The video content strategy she used at Drift and Privy • How to create high quality branded content with just an iPhone • And so much more Danielle Hope Diamond is the Founder of Epiq Media Twitter: https://twitter.com/dhopediamond LinkedIn: https://www.linkedin.com/in/dhopediamond/ Epiq Media: https://www.epiqmedia.com/…
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Top Of Mind with Stewart Hillhouse
1 Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus 40:07
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Play Later Play Later Lists Like LikedCustomers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 What Poker Can Teach You About Growth Marketing with Jon Oberlander 37:47
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Play Later Play Later Lists Like LikedGrowth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss: • How stock trading, law, and poker playing lead Jon to growth marketing • The strategies he uses to give his clients hockeystick growth • What's next for digital advertising • And so much more Jon Oberlander is the CEO of Ampush LinkedIn: https://www.linkedin.com/in/jonoberlander/ Ampush: https://www.ampush.com/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr 33:05
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Play Later Play Later Lists Like LikedIncorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse…
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Top Of Mind with Stewart Hillhouse
1 How To Have More Damn Good Conversations with Joe Ferraro 54:35
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Play Later Play Later Lists Like LikedWe have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation. On this episode of Top Of Mind, Joe and Stewart discuss: • How to ask better questions (and get more interesting answers) • Why asking High-velocity questions will make you a better conversationalist • Frameworks to improve your conversations today • And so much more Joe Ferraro is the creator of Damn Good Conversations and the host of The 1% Better Podcast. Twitter: https://twitter.com/FerraroOnAir Website: https://www.damngoodconversations.com/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 How To Experiment With New Marketing Channels with Tina Donati 38:11
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Play Later Play Later Lists Like LikedMarketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing. On this episode of Top Of Mind, Stewart and Tina discuss: • How to interview your customers to get the best stories • The opportunity that holds back DTC brands from growth • Tina's biggest tips from hosting 50+ hours on Clubhouse • And so much more Tina Donati is a content marketer and host of The GenZ DTC Club on Clubhouse Twitter: https://twitter.com/Tina_Donati LinkedIn: https://ca.linkedin.com/in/christina-donati-61ab02b2 Commerce Club: https://www.joincommerceclub.com/…
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Top Of Mind with Stewart Hillhouse
1 How To Grow Your YouTube Channel +100K in 12 Months with Mitchell Cohen 34:15
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Play Later Play Later Lists Like LikedBehind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year. On this episode of Top Of Mind, Mitchell and Stewart discuss: • Why you should only focus on one growth goal at a time • How he's going to get the YouTube to 250,000 by next year • The biggest lessons learned about growing an audience • And so much more Mitchell Cohen is the Executive Producer of Noah Kagan's YouTube content. Twitter: https://twitter.com/MitchellLandon Website: https://mitchelllandon.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Subscribe to Top Of Mind Weekly for more marketing tips right to your inbox: https://stewarthillhouse.com/topofmind/…
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Top Of Mind with Stewart Hillhouse
1 The Playbook For Creating A Media Company with Brad Wolverton 31:48
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Play Later Play Later Lists Like LikedBefore The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle. On this episode of Top Of Mind, Brad and Stewart discuss: • The difference between traditional media and new media businesses • Advice for those interested in self-publishing • Why Hubspot decided to acquire The Hustle (and why they agreed) • And so much more Brad Wolverton is the Head of Content at The Hustle. Twitter: https://twitter.com/bradwolverton/ The Hustle Newsletter: https://thehustle.co/ Join Top Of Mind Weekly for marketing tips you won't find anywhere else: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 Conversational Design: Everything Marketers Need To Know with Emily Lonetto 34:20
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Play Later Play Later Lists Like LikedSmart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss: • The two most important design considerations for voice apps • How to distribute your voice app (and get people using it) • A simple framework to identify conversational design opportunities • And so much more Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow Twitter: https://twitter.com/EmilyLonetto LinkedIn: https://www.linkedin.com/in/elonetto Voiceflow: https://www.voiceflow.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing goodness: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 Behind-the-Scenes of a 2M+ Person Email List with Phoebe Bain 29:34
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Play Later Play Later Lists Like LikedIf you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of thousands of readers each week. On this episode of Top Of Mind, Phoebe and Stewart discuss: • Copywriting tips every marketer should know • Her process to create top-tier 3x per week newsletter • Morning Brew's multi-million dollar newsletter formula • And so much more Phoebe Bain is the marketing writer for Marketing Brew Twitter: https://twitter.com/notnotphoebe LinkedIn: https://www.linkedin.com/in/phoebe-bain Marketing Brew: https://www.morningbrew.com/marketing Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse…
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Top Of Mind with Stewart Hillhouse
1 Writing In Public: Why, How & What's Next with Stew Fortier 49:41
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Play Later Play Later Lists Like LikedThere has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of writing in public. On this episode of Top Of Mind, Stew and Stew discuss: • The best advice for anyone just getting started writing in public • What Stew needed to validate before starting his writing community, Compound Writing • Trends that Stew is betting on for the future of writing • And so much more Stew Fortier is the co-founder of Compound Writing. Twitter: https://twitter.com/stewfortier Stew's Newsletter: https://stewfortier.com/stews-letter/ Compound Writing: https://www.compoundwriting.com/ --------- Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/…
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Top Of Mind with Stewart Hillhouse
1 How To Attract More Of Your Favourite Customers with Adrienne Barnes 30:05
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Play Later Play Later Lists Like LikedBeing clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be a one-and-done exercise • The best ways to get insights from your customers • Adrienne's favourite customer interview question • And so much more Adrienne Barnes is a content strategist and the founder of Best Buyer Persona. LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Twitter: https://twitter.com/AdrienneNakohl Best Buyer Persona: https://bestbuyerpersona.com/ Newsletter: https://growtoamillion.substack.com/ ------- Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse…
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Top Of Mind with Stewart Hillhouse
1 From Creator To CMO: Why Content Matters with Blake Emal 41:14
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Play Later Play Later Lists Like LikedWe might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss: • How Blake launched his first digital product • Why testing new ideas and connecting with others is more important than followers • What the absolute best content creators have in common • And so much more Blake Emal is the CMO of Copy.ai Twitter: https://twitter.com/heyblake LinkedIn: https://www.linkedin.com/in/uxblake Copy.ai: https://www.copy.ai/ Go behind the scenes of Top Of Mind -> https://stewarthillhouse.com/topofmind…
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Top Of Mind with Stewart Hillhouse
1 Content Creators: The New Marketing Agency with Roger Figueiredo 28:49
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Play Later Play Later Lists Like LikedProfessional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. On this episode of Top Of Mind, Roger and Stewart discuss: • The (very important) difference between an influencer and a creator • How brands can use creators for content and distribution • The business models of the most successful content creators • And so much more Roger Figueiredo is the VP of Marketing at #Paid. Twitter: https://twitter.com/rogerfigs LinkedIn: https://www.linkedin.com/in/rogerfigueiredo/ #Paid: https://hashtagpaid.com/…
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Top Of Mind with Stewart Hillhouse
1 A Peek At The Future Of Marketing Roles with Tracey Wallace 42:43
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Play Later Play Later Lists Like LikedWith more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. On this episode of Top Of Mind, Tracey and Stewart discuss: • How To Become A Great Writer (Hint: Learn How To Edit) • Why Hiring An Agency Isn't The Only Project-Based Hiring Option • How She's Building Her Remote Marketing Team • And So Much More Tracey Wallace is Head of Marketing at MarketerHire. LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Twitter: https://twitter.com/TraceWall MarketerHire: https://marketerhire.com/…
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Top Of Mind with Stewart Hillhouse
1 How To Build Momentum (And Get Buy-in) with Benyamin Elias 36:04
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Play Later Play Later Lists Like LikedThe best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stewart discuss: • What People Really Mean When They Say ROI (Return On Investment) • The Best Way To Get Buy-In For Your Big Idea • How The Content Marketing Landscape Will Look In The Future • And So Much More Benyamin Elias is the Director Of Content Marketing at ActiveCampaign and a writer. Twitter: https://twitter.com/BenyaminElias LinkedIn: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ ActiveCampaign: https://www.activecampaign.com/…
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Top Of Mind with Stewart Hillhouse
1 How Top Online Communities Get Built with Andrew Guttormsen 38:48
38:48 Play Later Play Later Lists Like Liked38:48
Play Later Play Later Lists Like LikedSome of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse to share how the best online communities are built. On this episode of Top Of Mind, Stewart and Andrew discuss: • What The Best Creators Understand About Creating Online Communities • The Difference Between an Audience and A Community • How Andrew's Company Circle Was Born (And The Problem They Solve) • And So Much More Andrew Guttormsen is the co-founder of Circle. Previously he was was VP of Growth & Marketing at Teachable…
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Top Of Mind with Stewart Hillhouse
1 The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette 47:58
47:58 Play Later Play Later Lists Like Liked47:58
Play Later Play Later Lists Like LikedAs social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns. In this episode, Angelic and Stewart talk about: • What Questions To Ask Before Choosing An Influencer • How Angelic Would Spend $1000 On An Influencer Marketing Campaign • What Angelic Has Learned Managing Massive Influencer Campaings • And So Much More Angelic Vendette is the Head of Social Media & Influencer Marketing at Stitch Fix. She's also the founder of the sustainable faux fur brand Petit Pousin. LinkedIn: https://www.linkedin.com/in/angelicvendette Twitter: https://twitter.com/angelicvendette…
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Top Of Mind with Stewart Hillhouse
1 A Playbook For Growing A DTC Brand with Sandro Roco 36:09
36:09 Play Later Play Later Lists Like Liked36:09
Play Later Play Later Lists Like LikedStarting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo. On this episode of Top Of Mind, Sandro and Stewart discuss: • The Three Most Important Aspects of Any Physical DTC Product • What Sandro Looks For In Any New Marketing Hire • How To Create A Brand Story People Will Care About • And So Much More Sandro Roco is the founder of the beverage brand Sanzo. Sanzo website: https://www.drinksanzo.com/ Twitter: https://twitter.com/alessandroroco LinkedIn: https://www.linkedin.com/in/alessandroroco/…
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